BUILDING A STRONGER JACKSON THROUGH TRAVEL
Visit Jackson is the official destination leadership organization for the city of Jackson. We serve the Jackson community by positively impacting the city’s economy through recruitment and procurement of meetings and tourism activities.
This organization, created in 1983, acts as a quasi-independent government agency reauthorized by the state legislature, and governed by an independently appointed board of directors with members representing the hotel, restaurant, attraction, art, and education sectors. The organization is led by a Chief Executive Officer appointed by the board of directors and supported by a full-time staff covering marketing, sales and services, and administrative duties.
Visit Jackson is funded by a 1% public sales tax levy collected from restaurants, hotels, and motels that operate within the Jackson city limits. With these funds, Visit Jackson creates a multiplier of direct investment in promoting Jackson as a travel destination through advertising and marketing programs, and by offering support for attractions and events that align with the agency’s mission. Every dollar that Visit Jackson invests in promotion, sales, and signature programs collectively returns higher economic activity to the city resulting in an economically beneficial and enhanced quality of life for residents. The promotion of such programs and events, along with positive coverage of the city, in general, creates a more prideful and engaging community.
Visit Jackson maintains an active sales team that proactively solicits meetings and conventions to be held in the city. Visit Jackson staff works with meeting planners to coordinate hotel rooms, itineraries, tours, and meeting space on behalf of corporations, associations, and other groups.
Last year Visit Jackson welcomed nearly 265,000 meeting/convention attendees resulting in more than 30,000 room nights and an estimated economic impact of $60 million while also seeing a 24.8% increase in international/ group visitors to the City With Soul.
Visit Jackson’s primary goal is to promote Jackson as a tourism brand and a legitimate destination market. Visit Jackson oversees the development of marketing tools and assets such as the Visit Jackson website, branded advertising campaigns, and paid and earned media opportunities. Visit Jackson also produces new media and non-traditional marketing assets, including documentaries, music videos, original music tracks, and branded merchandise, as well as travel influencer and micro-influencer campaigns.
VisitJackson.com for an events calendar and general visitor and meeting planner information
Facebook, Instagram & Twitter
JXN.MS for up-todate local blog posts on all things happening in Jackson
Soul Sessions conversations on culture from Jackson, Mississippi, is a podcast hosted by Kim Lewis and Visit Jackson’s Content Marketing Manager, Paul Wolf.
DiscoverJXN.com Jackson itineraries and stories from influencers/bloggers
Visit Jackson and its staff are proud of our Capital City, and we support and participate in numerous events, along with hosting several signature programs. Participation and support of The Mississippi Blues Marathon, Hal’s St. Paddy’s Day Parade, The Mississippi Book Festival, and many others allow us to
Hero Awards, the monthly
maintain positive and mutually
Spotlight Series held in the JXN
beneficial partnerships with
Welcome Center, National Travel
our industry partners,
& Tourism Week activities, the
Jacksonians and visitors alike.
JXN Tourism Conference, Miss
We produce such signature
Jackson Hospitality Pageant,
programs as; the Hometown
and others.
We understand the importance of
We dedicate ourselves daily to
our bureau’s mission, take pride
promoting Jackson as a tourism
in being an integral part of its
destination and highlighting the
success and make a commitment
strength and creative energy of
to aggressively uphold the
the City With Soul.
principles of diversity, inclusion, and hospitality.
I am your contact for these local stories. I am available to speak with the media on a variety of topics, including events, conferences, visiting influencers, and travel writers.
KIM LEWIS Communications & Destination Development Manager KLewis@visitjackson.com 601-345-2553