TOURISM PARTNERSHIPS COOPERATIVE INITIATIVES

TOURISM PARTNERSHIPS

Travel Industry Partnerships & Cooperative Initiatives

Jackson, Mississippi is the capital city of the state of Mississippi. Its geographical location is unique because it’s in the center of the state and the center of the Capital Region.

During the upcoming year, Visit Jackson will execute programming resulting in the strengthening of its alliance with the Capital Area Tourism Association (CATA) positioning the Capital Region as a destination city. The ability to host conventions, meetings, and events in the capital city utilizing larger meeting and event space is fortified by the availability to encompass brand lodging, dining, and shopping partnerships with its surrounding bedroom communities.

GOALS

• Continue to establish opportunities associated with CATA and other regional tourism efforts including sales and marketability; • Develop and submit a membership platform; • Consider establishing marketing opportunities and resource expansion to the Visit Jackson Board of Directors; • Establish creative and innovative collaborations resulting in industry coalitions with positive image and demand solutions. • Explore and create collaborations outside of the traditional tourism industry with the propensity to strengthen the destination holistically;

TACTICS

• Continue to work with the Mississippi Destination

Marketing Organization on lobbying efforts • Implement partnership collaboration strategies during the My City Conference • Develop strategies for future implementation of a Jackson Sports Commission • Continue on-going partnerships with community organizations that focus on the marginalized groups including, but not limited to Human Rights Campaign of Mississippi, Homelessness Organizations, and local Diversity, Equity, and Inclusion groups. • Implement new attraction and event advertising program • Strategically partner with established venues and facilities to enhance partnerships and increase brand awareness. Included in this tactic would be ongoing partnerships with Veterans Memorial Stadium, Smith

Wills Stadium, the Jackson Convention Complex,

Mississippi Fairgrounds Complex, and many more.