TOURISM DEVELOPMENT

Create additional strategies to increase/ develop/encourage tourism for the destination

The COVID-19 Pandemic has amplified Jackson as an outdoor and leisure destination. During the past year, Visit Jackson shifted its marketing strategy to include leisure as a primary vertical market.

Visit Jackson is committed to tourism development that creates a positive experience for locals, businesses, and tourists themselves. During Fiscal Year 2022 we will implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well-being of our citizens and our environment. Visit Jackson is committed to becoming a leader in the area of sustainable tourism development.

DEVELOPMENT TOURISM

GOALS

• Work with electorate to identify federal, state, and corporate funding to positively impact the Jackson tourism assets and product and its marketability; • Identify projects that have the propensity to strengthen the destination’s attractiveness and product pool; • Identify projects that enhance sustainable tourism initiatives with a reduced impact and dependability on external environmental and public health factors;

TACTICS

• Support large-scale events and activities that have a propensity to create positive economic impact for the city with a strategic focus on Visit Jackson’s destination pillars • Create a stakeholder infrastructure committee to improve overall visitor experience • Seek federal and state funding sources for tourism development and infrastructure projects