Create additional strategies to increase/ develop/encourage tourism for the destination The COVID-19 Pandemic has amplified Jackson as an outdoor and leisure destination. During the past year, Visit Jackson shifted its marketing strategy to include leisure as a primary vertical market. Visit Jackson is committed to tourism development that creates a positive experience for locals, businesses, and tourists themselves. During Fiscal Year 2022 we will implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well-being of our citizens and our environment. Visit Jackson is committed to becoming a leader in the area of sustainable tourism development.
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TOURISM DEVELOPMENT
2022 Operational Plan
