BiweeklyInsights
ExecutiveSummary
Source:BureauofLaborStatistics
Occupancy 65.4% -5.9% YOY ADR $428 -5.6% YOY Operating HotelRooms 1,221 -93RoomsYOY LagunaBeachHotels March31-April13,2024 Sun 03/31 Mon 04/1 Tue 04/2 Wed 04/3 Thu 04/4 Fri 04/5 Sat 04/6 Sun 04/7 Mon 04/8 Tue 04/9 Wed 04/10 Thu 04/11 Fri 04/12 Sat 04/13 48% 58%67%74%75%71%73% 53%61%68%64%62%68%73% Sun 03/31 Mon 04/1 Tue 04/2 Wed 04/3 Thu 04/4 Fri 04/5 Sat 04/6 Sun 04/7 Mon 04/8 Tue 04/9 Wed 04/10 Thu 04/11 Fri 04/12 Sat 04/13 $385 $441 $411 $455 $478 $490 $470 $400 $418 $438 $416 $454 $349 $364 ClosedHotels ▇
Leisure
HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrange
DataasofQ3
UnemploymentRate 4.2% +0.8% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofFebruary2024.
Current ▇Same-time-last-year Source:STR OrangeCounty,CAEmployment
&
County.
2023.
Passengers 856.7K +1.8% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear
Asof4/14/2024 Poweredby Coast Inn Hotel
Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma
JohnWayneAirport(SNA) February2024
Source:JohnWayneAirport
Laguna
Beach Hotel
Hotels:CityofLagunaBeach,CA
LodgingPerformance February2024
Occupancy ADR RevPAR Supply Demand Revenue $7.3M 19.4K 34.2K $214 $378 56.8% YOY YOY YOY YOY YOY YOY -19.6% -16.8% -7.0% -13.5% -3.4% -10.5% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 75.5% 74.7% 66.5% 74.5% 61.7% 47.3% 68.7% 63.5% 56.8% $265 $272 $293 $309 $283 $311 $427 $391 $378 $200 $203 $195 $230 $175 $147 $293 $248 $214 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA LaJolla,CA HuntingtonBeach,CA NewportBeach,CA SantaBarbara,CA CityofLagunaBeach,CA DanaPoint,CA+ 73.8% 69.6% 68.0% 66.3% 62.5% 61.4% 56.8% 47.4% $355 $248 $275 $242 $310 $220 $378 $328 $262 $173 $187 $160 $194 $135 $214 $155 Poweredby: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 56.8% Occupancy CityofLagunaBeach,CA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $378 ADR CityofLagunaBeach,CA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $214 RevPAR CityofLagunaBeach,CA DataSource:STR 2021 2022 2023 2024
Period:February2024 Month February2024 ReportType Month $3.3M CardSpend -200% vsPreviousYear Jan Dec $33M 32.8K Cardholders -226% vsPreviousYear Jan Dec 328K 62.5K Transactions -206% vsPreviousYear Jan Dec 625K LosAngeles,CA SanDiego,CA Phoenix-Prescott,AZ Dallas-FtWorth,TX SanFrancisco-Oakland-San Jose,CA Seattle-Tacoma,WA 51.3% 42% 2.9% 28% 2.7% 26% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 15.8% 440% 275% 3.4% 93% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 115% 23.3% 119% 115% 35.1% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K Transactions $00M $05M $10M $15M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 54.7% 159% 129% 109% 5.6% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024
VisitLagunaBeachSpendingSummary
Period:February2024 Month February2024 ReportType Month Ag *e * SpendingCategoriesbyAgeGroup % Shareofcreditcardspend 20-29 30-39 40-49 50-64 65+ 11% 10% 10% 77% 59% 57% 53% 54% 12% 13% 19% 18% 18% 19% 15% 15% 7% 6% 6% F e b2 3 M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 $00M $20M $40M $60M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 155% 447% 279% 26% 93% % Shareoftotalcardspend 20-29 30-39 40-49 50-64 65+ $46 $63 $67 $85 $90 Avgcardspendpertransaction I n c o m *e * SpendingCategoriesbyIncomeLevel % Shareofcreditcardspend <50k 50-100k 100-150k 150-200k 200-250k 250k+ 61% 63% 59% 59% 56% 52% 16% 16% 13% 16% 17% 19% 10% 11% 15% 16% 18% 17% 8% 6% 9% 6% 9% F e b2 3 M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 $00M $20M $40M $6.0M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 108% 232% 11.7% 114% 363% 67% % Shareoftotalcardspend <50k 50-100k100-150k150-200k200-250k 250k+ $53 $62 $71 $71 $79 $96 Avgcardspendpertransaction Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded,onlysamplewithspendingcategorydataincluded Lodging* Retail Food&Beverage Transportation OtherCategories Lodging* Retail Food&Beverage Transportation OtherCategories SpendperTransaction SpendperTransaction
Demographics
DomesticVisitors
TopVisitorOriginStates % shareoftotal
TopVisitorOriginDMAs
% shareoftotal
LosAngeles,CA
SanDiego,CA
Phoenix,AZ
SanFrancisco-Oakland-SanJose,CA
LasVegas,NV
PalmSprings,CA
Dallas-FtWorth,TX
Sacramento-Stockton-Modesto,CA
SaltLakeCity,UT
NewYork,NY
Denver,CO
DistanceShare
% shareoftotal
50-249miles
450%
250-499miles
178%
500+miles
37.3%
235%
91%
6.6%
58%
45%
3.9%
29%
26%
26%
2.1%
19%
16%
TopPOIsVisited % shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade
©2024Mapbox©OpenStreetMap USMainlandOriginHeatMap DemographicEstimates
W
e
s All SampleSize:7,385 2.4days A
S
y 73.4% Over
i
ht 56.4% R
eat
StartDate February01,2024 EndDate February29,2024 TripType All
eekend/W
ekdayTrip
vgLengthof
ta
n
g
ep
California Arizona Texas Nevada Utah
1
20% 2
% 2.3
25
50% 6
7
5
Colorado Florida Washington Illinois NewYork 1.6%
7%
2
%
%
1%
2%
02%
4
130
15
6
169% 224
23.5% 269% 315% 350% 433%
3.9%
8% 50%
%
.
%
%
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 28% 17% 12% 14% 15% 13%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10% AgeGroups White Black Asian Other 2+ races 12% 11% 9% 6% 62% Race
HouseholdIncome Median:$1040K
Source:Near&USCensusBureau
