Visit Laguna Beach Dashboard August 12th

Page 1


BiweeklyInsights

ExecutiveSummary

LagunaBeachHotels

July21-August3,2024

Operating HotelRooms

1,111 -203RoomsYOY

Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort

Casa Loma Beach Hotel The Lodge

Source:JohnWayneAirport

VisitLagunaBeachSpendingSummary

Period:June2024

LosAngeles,CA

Phoenix-Prescott,AZ

Dallas-Ft.Worth,TX

CA

Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded

Demographics

Period:June2024

Date June2024

n c o m *e *

20-29

30-39

4

<50k

50

pendvs.SpendperTransaction

DomesticVisitors

TopVisitorOriginStates

TopVisitorOriginDMAs

TopPOIsVisited

USMainlandOriginHeatMap Demographic

Source:Near&USCensusBureau

InternationalVisitors

TopInternationalMarkets

Origin

TopPOIsVisited

Source:Near

POIAnalysisbyCategory

Districts

StartDate

January01,2023

EndDate June30,2024 POICategory Districts

POISplit

UniqueVisitors

77.4%

ofvisitors

visited

Districts atleastonce

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthofPearl

PearlDistrict

LagunaCoastandAlisoWilderness

DowntownPromenade

Thehive 2.9

TopOriginMarketbyState

uniquevisitors,excludingLosAngeles,CA

California

Arizona

Texas

Nevada

Colorado

Utah

Florida

Washington

Illinois

NewYork

Oregon 09% 11% 15% 1.7% 17% 2.0% 21% 4.4%

TopCross-VisitedPointsofInterest

SouthLagunaDistrict

LagunaCoastWildernessPark

CentralBeaches

HeislerParkandBeach

MontageLagunaBeach

TreasureIslandParkandBeaches

CrystalCoveParkandCampground

SurfandSandResort

InnatLagunaBeach

CrescentBayBeach

TopoftheWorld

SouthLagunaBeaches

AlisoBeach

VictoriaBeach

354% 28.7% 105% 3.9% 37% 3.6% 27% 23% 1.9% 15% 1.4% 14% 1.4% 13%

TopOriginMarketbyDMA uniquevisitors,excludingLosAngeles,CA

PalmSprings,CA

SanDiego,CA Phoenix,AZ

SanFrancisco-Oakland

SaltLakeCi

SessionCountTrend

Source:GoogleAnalytics

TopCampaigns

TopSources

google meta (direct) bing (notset) yahoo duckduckgo l.instagram.com visitcalifornia.com m.facebook.com

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