ExecutiveSummary
August4-17,2024
Source:JohnWayneAirport
1,111
Coast Inn Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
CA
CA
CA
CA
CA
Period:July2024
LosAngeles,CA
Dallas-Ft.Worth,TX
Phoenix-Prescott,AZ Las
NV SanDiego,CA
CA
Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded
Period:July2024
Date July2024
20-29
30-39
4
<50k
Lodging* Retail Food&Beverage Transportation
OtherCategories
Spendvs.SpendperTransaction
DomesticVisitors
StartDate
July01,2024
TopVisitorOriginDMAs
% shareoftotal
TopPOIsVisited
% shareoftotal
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLag
PearlDistrict
CentralBeaches
S
500+
urce:Near&USCensusBureau
LagunaCoastWildernessPark
MontageLagunaBeach
DowntownPromenade 3.6
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome Median:$1017K
DemographicEstimates
AgeGroups
ce
Source:Near
Districts
StartDate
June01,2024
EndDate July31,2024
POISplit
UniqueVisitors
70.3%
ofvisitors
visited
Districts
atleastonce
POICategory Districts DwellFilter 0 S
TopCross-VisitedPointsofInterest
SouthLagunaDistrict
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
SouthofPearl
HIPDistrict
PearlDistrict
LagunaCoastandAlisoWilderness
DowntownPromenade
Thehive 2.0% 3
TopOriginMarketbyState
uniquevisitors,excludingLosAngeles,CA
California
Arizona
Texas
Nevada
Colorado
Utah
Florida
Washington
Illinois
NewYork 1.1% 1.4% 15% 17% 19% 19
Source:NearandUSCensusBureau
TopOriginMarketbyDMA
uni
LagunaCoastWildernessPark
CentralBeaches
TreasureIslandParkandBeaches
MontageLagunaBeach
HeislerParkandBeach
CrescentBayBeach
SurfandSandResort
CrystalCoveParkandCampground
InnatLagunaBeach
SouthLagunaBeaches
VictoriaBeach
AlisoBeach
TheRanchatLagunaBeachGolfCourse
PalmSprings,CA
SanDiego,CA
Phoenix,AZ
SanFrancisco-Oa
Sacramento-Stockton-Modesto,CA
SaltL
9%
8% 2.7% 26% 2.6% 16% 15% 1.3% 12% 1.2% 10% 0.9% 09%
6.9%
July2024
DateSelection
EntireMonthwithMOM Month July2024
352.21K
0
06% OrganicSocialOrganicShopping
117% Direct
Channel
SessionCountTrend
2022
2023
2024
ct Nov Dec 100K 200K 300K
SessionsbyUserType Jan Feb Mar Apr May J
780%
new
returning
(notset)
163% 57%
Source:GoogleAnalytics
TopCampaigns
(organic)
(direct)
maddendm-calb23-24
VisitLagunaBeach(DM-CALB23
(referral)
(notset)
weekly-newsletter-7/8/24-(quic
SurfSand 2020
79f9bad77f-EMAILCAMPAIGN 730% 115% 84% 35% 2.8%
n Jul Aug
TopSources
(direct)
meta
bing
yahoo
duckduckgo (notset)
linstagramcom
foxla.com
TripAdvisor
ep
TopCities
LosAngeles
SanDiego
SanJose
Irvine
LasVegas
LagunaBeach
NewYork
Phoenix
SantaAna Dallas
LongBeach
.3%
5% 1.8% 13% 12% 0
13%
TopLandingSections
61%
things-to-do
homepage
events plan
directory
blog
hotels
restaurants
event
press-releases 123,768 107,028 45,458
35,665 32,537
31,382
20,362 14,257
2,202
2,023