VLB Economic Dashboard 2/26/24 by visitlaguna

BiweeklyInsights

ExecutiveSummary Occupancy 56.0% -16.8% YOY ADR $385 -4.2% YOY Operating HotelRooms 1,222 -92RoomsYOY LagunaBeachHotels February4-17,2024 Sun 02/4 Mon 02/5 Tue 02/6 Wed 02/7 Thu 02/8 Fri 02/9 Sat 02/10 Sun 02/11 Mon 02/12 Tue 02/13 Wed 02/14 Thu 02/15 Fri 02/16 Sat 02/17 39%43%48%54%57%59%64% 43% 53%53%58%60% 72%80% Sun 02/4 Mon 02/5 Tue 02/6 Wed 02/7 Thu 02/8 Fri 02/9 Sat 02/10 Sun 02/11 Mon 02/12 Tue 02/13 Wed 02/14 Thu 02/15 Fri 02/16 Sat 02/17 $345 $331 $341 $332 $349 $396 $408 $317 $375 $376 $357 $356 $463 $517 ClosedHotels ▇Current ▇Same-time-last-year Source:STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 229.7K +5.3% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ22023. UnemploymentRate 3.8% +1.1% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofDecember2023. Source:BureauofLaborStatistics JohnWayneAirport(SNA) January2024 Passengers 884.9K +0.4% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear Source:JohnWayneAirport Asof2/18/2024 Poweredby Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel

CityofLagunaBeach,CA

553%

J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c

CityofLagunaBeach,CA

J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c

0 RevPAR

2021 2022 2

Poweredby:

Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $7.2M 21.0K 37.9K $190 $343 55.3% YOY YOY YOY YOY YOY YOY -115% -67% -70% -49% -52% 03% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 70.0% 654% 592% 667% 601% 34.9% 537% 55.1% 553% $241 $250 $264 $270 $276 $255 $367 $362 $343 $169 $164 $156 $180 $166 $197 $199 $190 $89 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA HuntingtonBeach,CA LaJolla,CA NewportBeach,CA SantaBarbara,CA CityofLagunaBeach,CA DanaPoint,CA+ 644% 58.8% 573% 572% 563% 561% 553% 50.1% $329 $212 $225 $260 $296 $200 $343 $328 $212 $125 $129 $149 $167 $112 $190 $164

LodgingPerformance January2024

Occupancy

$34

ADR

J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 19

CityofLagunaBeach,CA

DataSource:STR

TSAThroughput(SNA)

JobsasofDecember2023

Source:BureauofLaborStatistics;EmploymentisrepresentedforLosAngeles-LongBeach-Anaheim,CA

Benchmarking:AirportThroughput&RegionalEmployment December2023

440.9K December2023 6.0M CalendarYear-to-Date YOY vs.2019 -22% -65% YOY vs.2019 96% 58%

LeisureandHospitality TotalNonfarm 6,463.5K 791.6K YOY vs.2019 12% 56% YOY vs.2019 19% 21% Dec-23 Nov-23 Oct-23 Sep-23 Aug-23 Jul-23 TSAThroughputCompSet % ChangeYOY SantaAna-SNA LosAngeles-LAX SanDiego-SAN Burbank-BUR Phoenix-PHX 8% 21% 9% 3% -6% 7% 6% 6% 12% -2% 12% 2% 5% 13% -2% 8% -3% 4% 11% -2% 10% 0% 2% 15% 3% 16% 1% 10% 18% 8% CA 7% 9% 10% 7% 11% 13% USA 8% 10% 11% 10% 11% 13% Source:TSA Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 80% 100% 120% 121% 12.2% AVG LeisureandHospitality Asa% ofTotalNonfarm

Poweredby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 4409K TSAThroughput Source:TSA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 7916K LeisureandHospitalityJobsin LosAngeles-LongBeach-Anaheim,CA Source:BureauofLaborStatistics 2020 2021 2022 2023

TopOriginMarkets

Top10Markets

November2023 Month November2023 ReportType Month DMAName CardSpend Shareof Spend Shareof Cardholders Shareof Transactions Spendper Transaction LosAngeles,CA SanFrancisco-Oakland-SanJose,CA SanDiego,CA Dallas-Ft.Worth,TX Phoenix-Prescott,AZ Seattle-Tacoma,WA LasVegas,NV Chicago,IL NewYork,NY Miami-Ft.Lauderdale,FL $105 $49 $63 $76 $63 $65 $79 $56 $68 $42 0.8% 1.8% 1.5% 1.6% 2.0% 2.0% 1.9% 3.6% 3.6% 64.2% 0.5% 1.5% 1.1% 1.3% 1.6% 1.7% 1.3% 3.9% 3.3% 54.3% 1.7% 1.7% 1.8% 2.3% 2.4% 2.5% 2.9% 3.9% 4.7% 52.5% $67,510 $70,362 $72,456 $95,441 $97,092 $102,944 $116,106 $158,634 $190,930 $2,136,903

Period:

November2023 Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23 Jul-23 Aug-23Sep-23Oct-23Nov-23 $0.0M $2.0M $4.0M $6.0M $8.0M Spend $70 $75 $80 $85 Spend per Cardholder TopMarketSpendvs.SpendperCardholder Category:All** Food&Beverage Retail OtherCategories Lodging* Transportation 59.3% 16.2% 11.7% 8.9% 3.9% SpendingCategories:November

% Shareoftotalcreditcardspendbytoporiginmarkets** Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 10% 11% 14% 11% 10% 12% 12% 17% 10% 11% 11% 10% 12% 15% 15% 15% 15% 16% 16% 16% 20% 20% 18% 56% 16% 11% 52% 58% 61% 58% 56% 17% 58% 52% 51% 52% 54% 58% 59% 19% 16% 18% 20% 20% 9% 5% 7% 6% 8% 7% 6% 6% 4% 5% 5% 5% 4% 7% 5% 5% 4% 6% 6% 9%

% Shareoftotalcreditcardspendbytoporiginmarkets** Lodging* Retail Food&Beverage Transportation OtherCategories

Transunion/Commerce

SpendperCardholder

2023

SpendingCategories:Last13Months

Source:

Signals;*Lodgingspendrepresentsin-marketspendonly;**Onlysamplewithspendingcategoryincluded

Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction

Food&Beverage

2022 2023 2022 2023 2022 2023

SpendingCategories

% Shareoftotalin-marketcreditcardspend

Food&Beverage

Retail

Lodging* OtherCategories

142%

107%

5.1%

Period:November2023 Month November2023 ReportType Month $4.1M CardSpend -250% vsPreviousYear Jan Dec $4.1M 42.0K Cardholders -112% vsPreviousYear Jan Dec 420K 78.9K Transactions -147% vsPreviousYear Jan Dec 78.9K LosAngeles,CA SanFrancisco-Oakland-San Jose,CA SanDiego,CA Dallas-FtWorth,TX Phoenix-Prescott,AZ Seattle-Tacoma,WA 52.5% 47% 3.9% 29% 2.5% 24% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.4% 420% 275% 2.8% 93% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 119% 24.7% 131% 111% 31.7% 7.5% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K 40K Transactions $00M $05M $10M $15M $20M Sp e n d Transportation Ret

OtherCategories Lodging*

VisitLagunaBeachSpendingSummary

ail

G AVG

Transportation 0%

170%

Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded