BiweeklyInsights
ExecutiveSummary
LagunaBeachHotels
May26-June8,2024
Occupancy 63.3% -5.8% YOY ADR $426 -10.0% YOY Operating
HotelRooms
1,152 -162RoomsYOY
Sun 05/26 Mon 05/27 Tue 05/28 Wed 05/29 Thu 05/30 Fri 05/31 Sat 06/1 Sun 06/2 Mon 06/3 Tue 06/4 Wed 06/5 Thu 06/6 Fri 06/7 Sat 06/8 73% 47% 60%62%61%61%69% 53% 70%71%69% 55%63%70% Sun 05/26 Mon 05/27 Tue 05/28 Wed 05/29 Thu 05/30 Fri 05/31 Sat 06/1 Sun 06/2 Mon 06/3 Tue 06/4 Wed 06/5 Thu 06/6 Fri 06/7 Sat 06/8 $584 $398 $422 $406 $409 $483 $515 $368 $346 $338 $347 $321 $472 $511 ClosedHotels ▇Current ▇Same-time-last-year Source:STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 229.6K +3.1% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ42023. UnemploymentRate 3.7% +0.8% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofApril2024. Source:BureauofLaborStatistics JohnWayne
April2024 Passengers 916.6K -7.7% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear
JohnWayne
Asof6/9/2024 Poweredby Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge
Airport(SNA)
Source:
Airport
Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $9.6M 23.0K 36.6K $262 $417 62.9% YOY YOY YOY YOY YOY YOY -210% -168% -71% -150% -51% -104% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 78.0% 792% 765% 747% 758% 68.9% 767% 70.2% 629% $299 $291 $324 $334 $332 $415 $490 $439 $417 $233 $230 $248 $250 $251 $286 $376 $308 $262
Occupancy ADR RevPAR SantaMonica,CA LaJolla,CA SantaBarbara,CA PalmSprings,CA HuntingtonBeach,CA NewportBeach,CA DanaPoint,CA+ CityofLagunaBeach,CA 746% 73.0% 713% 707% 686% 647% 632% 62.9% $352 $287 $264 $312 $247 $320 $396 $417 $262 $210 $188 $220 $169 $207 $251 $262 Poweredby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 629% Occupancy CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c $417 ADR CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c $262 RevPAR CityofLagunaBeach,CA DataSource:STR 2021 2022 2023 2024
LodgingPerformance April2024
MonthlyCompSetPerformance
VisitLagunaBeachSpendingSummary
Date April2024
Sizeofbubbledenotesnumberoftransactions
Period:April2024
$4.0M CardSpend -41% vsPreviousYear 41.4K Cardholders -107% vsPreviousYear $96 Avg.Spendper Cardholder +74% vsPreviousYear 74.1K Transactions -90% vsPreviousYear $54 Avg.Spendper Transaction +54% vsPreviousYear LosAngeles,CA Dallas-FtWorth,TX SanDiego,CA Seattle-Tacoma,WA SanFrancisco-Oakland-San Jose,CA LasVegas,NV Phoenix-Prescott,AZ NewYork,NY Chicago,IL Boston-Manchester,MA-NH 51.2% 46% 3.4% 30% 28% 26% 24% 23% 20% 1.7% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 179% 42.1% 27.9% 2.9% 92% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 12.9% 20.8% 12.8% 119% 352% 63% SpendSharebyIncome** $0 $100 $200 $300 $400 $500 $600 $700 AvgSpendperTransaction $00M $05M $10M $1.5M $20M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Spendingvs.Avg.SpendperTransaction
Avg.SpendperTransaction Lodging* Retail Food&Beverage OtherCategories Transportation $741 $75 $54 $26 $20 SpendingCategories
Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded
Averagespendpertransaction
April2024
1
2
3
4
2
Ag *e * SpendingCategoriesbyAgeGroup % Shareofcreditcardspend
Demographics Period:April2024 Date
0
9
-2
0-39
9
0-64 65+ 11% 14% 69% 47% 50% 48% 41% 19% 13% 15% 20% 25% 25% 25% 20% 18% 7% 6% 9% Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 Ap r2 4 0M 2M 4M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 17.9% 427% 28.0% 24% 90% % Shareoftotalcardspend 20-29 30-39 40-49 50-64 65+ $103 $42 $64 $72 $84 Avgcardspendpertransaction I n c o m *e * SpendingCategoriesbyIncomeLevel % Shareofcreditcardspend <50k
0-100k
00-150k
50-200k
00-250k
0-4
5
5
1
2
50k+ 14% 58% 52% 52% 46% 45% 45% 22% 19% 18% 20% 19% 20% 15% 14% 25% 25% 25% 7% 9% 7% 7% 8% 8% Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 Ap r2 4 0M 2M 4M 6M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 12.0% 212% 129% 11.6% 361% 6.1% % Shareoftotalcardspend <50k 50-100k100-150k150-200k200-250k 250k+ $100 $51 $67 $68 $79 $85 Avgcardspendpertransaction Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded,onlysamplewithspendingcategorydataincluded Lodging* Retail Food&Beverage Transportation OtherCategories Lodging* Retail Food&Beverage Transportation OtherCategories SpendperTransaction SpendperTransaction
DomesticVisitors
2.4days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistric
250-499miles
2
500+miles 362%
Source:Near&USCensusBureau
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromen
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
DemographicEstimates
HouseholdIncome
Median:$1018K
Race
StartDate April01,2024 EndDate April30,2024 TripType All Weekend/WeekdayTrips All SampleSize:6,698
AvgLengthofStay 77.9% Overnight 63.4% Repeat California Arizona Texas Nevada Utah Colorado Florida Illinois Washington NewYork 1.4% 15% 19% 23% 2.4% 26% 57% 59% 84% 495% TopVisitorOriginStates % shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-FtWorth,TX Denver,CO NewYork,NY 19% 20% 2.1% 26% 26% 35% 3.8% 51% 63% 7.7% 82% 217%
TopVisitorOriginDMAs
07%
0-249miles 43.1% DistanceShare
o
5
% share
ftotal
t SouthofPearl PearlDistr
t
ic
3.3% 35% 52% 95% 12.0% 132% 194% 21.0% 253% 261% 292% 385%
ade
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 27% 17% 12% 14% 15% 13%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10% Age
s White Black Asian Other 2+ races 12% 11% 9% 6% 62%
Group
InternationalVisitors
StartDate
January01,2024
EndDate April30,2024
4.4days
AvgLengthofStay
Mexico
Canada
Japan
SouthKorea
Brazil
Taiwan
UnitedKingdom
Indonesia
UnitedArabEmirates
Australia
India
Italy
Germany
Netherlands
Philippines
S
Panama
SaudiArabia
Switzerland
France
NewZealand
CostaRica N
S
urce:Near
TopVisitorOrigin
% ShareofTotal
SouthKorea
SampleSize:392
Switzerland CostaRica Canada France
SouthAfrica
UnitedKingdom NewZealand
Spain
TopPOIsVisited
% ShareofVisitors
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
SouthofPearl
HIPDistrict
SouthLagunaDistrict
PearlDistrict
CentralBeaches
LagunaCoastWildernessPark
MontageLagunaBeach
DowntownPromenade
HeislerParkandBeach
83.6%
%
Overnight
Overnight AvgLOS
outhAfrica
orway 81days 03days 8.0days 39days 55days 1.1days 89days 78days 84days 39days 48days 36days 4.6days 96days 39days 6.0days 72days 80days 30days 7.7days 46days 61days 5.3days 55days 32days 1000% 500% 100.0% 1000% 667% 100.0% 1000% 1000% 1000% 800% 800% 800% 80.0% 1000% 667% 100.0% 1000% 1000% 875% 100.0% 889% 971% 86.8% 857% 784%
00days10days 2
s 30days 40
ys 50days 60days 70days 80days 90days Avg
OS 50% 60% 70% 80% 90% 100% % O v e r n igh t
n
d
rabEmir
TopInternationalMarkets
0day
da
L
U
ite
A
ates
B
I
razil India
taly
0.3% 03% 03% 0.3% 03% 03% 03% 0.3% 05% 05% 0.5% 05% 05% 08% 10% 10% 13% 1.8% 18% 23% 3.8% 41% 41% 46% 11
5% 125% 145% 17.8% 198% 219% 267% 288%
6
.
3
6%
o
ComparativeInsights
TimePeriod:April01,2024toApril30,2024
TopPOIsVisited % shareoftrips
TopVisitorOriginDMAs
%shareoftotal
ComparisonTimePeriod:April01,2023toApril30,2023 76.6% Overn
TopVisitorOriginDMAs
%shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
SouthLagunaDistrict
HIPDist
Source:Near
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
LagunaCoastWildernessPark
PearlDistrict
CentralBeaches
MontageLagunaBeach
DowntownPromenade 55%
StartDate April01,2024 EndDate April30,2024
77.9% OvernightVisitors 2.4days OvernightVisitors
50-499miles 207% 50-249miles 431% 500+miles 362% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-Ft.Worth,TX Denver,CO NewYork,NY SantaBarbara-SantaMaria-SanLuisObispo.. Chicago,IL Fresno-Visalia,CA Houston,TX 14% 15% 15% 1.9% 20% 21% 2.6% 2.6% 3.5% 38% 51% 63% 77% 82% 217%
2
DowntownOuterLimits NorthLagunaBeach
rict SouthofPearl PearlDistrict
agunaCoastWildernessPark
eaches MontageLagunaBeach DowntownPromenade 35% 52% 95% 12.0% 13.2% 19.4% 210% 253% 261% 292% 38.5%
L
CentralB
CompStartDate April01,2023
ompEndDate April30
2023
C
,
ghtVis
Ove
tVisi
250-499miles 18.7% 50-249miles 526% 500+miles 288%
%shareoftotal LosAngeles,CA SanDiego,CA SanFrancisco-Oakland-SanJose,CA Phoenix,AZ LasVegas,NV PalmSprings,CA SaltLakeCity,UT Sacramento-Stockton-Modesto,CA Denver,CO NewYork,NY Dallas-FtWorth,TX Fresno-Visalia,CA
anta
a
Ba
s
A 10% 12% 14% 1.7% 17% 20% 2.4% 3.0% 3
1% 53% 54% 62% 63% 94% 284%
i
itors 1.6days
rnigh
tors
DistanceShare
S
B
rbara-SantaMaria-SanLuisObispo.. Chicago,IL
ker
field,C
.
9% 105% 21.4% 23.1% 28.9% 307% 330% 331% 432% 52.4%
5
POIAnalysisbyCategory
Districts
StartDate
April01,2024
POISplit
UniqueVisitors
S
69.4% ofvisitors visited Districts atleastonce
L
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Colorado
Utah
Florida
Washington
Illinois
NewYork 1.2%
uniquevisitors,excludingLosAngeles,CA
S
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
TreasureIslandParkandBeaches
HeislerParkandBeach
SurfandSandResort
InnatLagunaBeach
CrystalCoveParkandCampground
SouthLagunaBeaches
AlisoBeach
CrescentBayBeach
TheRanchatLagunaBeachGolfCourse
VictoriaBeach
.
4
.3%
2
SampleSize:89,139
E
4 POICategory Districts DwellFilter 0
ndDate April30,202
DowntownVillage NorthLagunaBeach DowntownOuterLimits
o
e
l
ear
strict
uthofP
ar
HIPDistrict P
lDi
agunaCoastandAlisoWilderness DowntownPromenade Thehive 2.0% 33% 50% 167% 252% 274% 361% 412% 571%
outhLagunaDistrict
2
1
6
81%
7.1%
8% 2.5% 22% 2
2% 15% 1
% 1
1
% 1.0% 10% 0.9% 07% TopCross-VisitedPointsofInterest
.4% 15% 16% 18% 21% 44% 48% 68% 59
5%
1
.
PalmSprings,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY Fresno-Visalia,CA 14% 15% 18% 1.8% 19% 3.0% 42% 5.3% 60% 191% 270% TopOriginMarketbyDMA
Demographics DomesticOnly <$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 25% 19% 12% 15% 15% 13% HouseholdIncome(inUSD) Median:$99.9K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 10% 57% Race Source:NearandUSCensusBureau
WebsitePerformanceSummary
223.73K
SessionC
ntTrend
TopCampaigns
(organic)
maddendm-calb23-24
(direct)
VisitLagunaBeach(DM-CALB23
(referral)
(notset)
SurfSand 2020
23857594959780104
9d37ad00c7-RSSEMAILCAMP
Source:GoogleAnalytics
TopSources
google
meta
(direct)
bing
linstagramcom
yahoo
duckduckgo (notset)
visitcalifornia.com mfacebookcom
.6% 0.3% 0.2%
2022
2023
2024
TopCities
LosAngeles
(notset)
SanDiego
Anaheim
Irvine
SanJose
LasVegas
LagunaBeach
Phoenix
NewYork
MissionViejo
TopLandingSections
things-to-do
homepage
blog
directory plan
events
restaurants hotels
radicalorigins event 80,922
4,219 31,110 21,983 14,610
13,755
11,939
6,496
1,750
1,745
May2024
Mo
h May
4 PageorSection Sections DefaultChannelGrouping All
DateSelection EntireMonthwithMOM
nt
202
TotalSessions +5.9% MOM 2.05page PagesperSession +0.04page MOM 41.7% BounceRate -6.3% MOM 000235 AvgSessionDuration +6.3% MOM
0% smarttv 247% desktop
7% mobile Dev
e
0% OrganicShopping 658% OrganicSearch 118% PaidSocial 11.1% Direct PaidOther Channel new return
ng
notset) 796% 148% 56%
Jan
eb
a
r
ay Jun Jul
ug Sep Oct Nov Dec 100K 150K 200K 250K 300K
0
73
ic
0
i
(
SessionsbyUserType
F
M
r Ap
M
A
ou
239% 4.0% 36% 1.8% 17% 16% 15% 13% 1
%
%
1
10
09%
6
153% 113% 39% 3.0% 07% 0.0% 0.0% 0.0% 0.0%
58%
697% 119% 113% 17% 0
9% 0
% 0
0
.
9
.6%
7
