BiweeklyInsights
ExecutiveSummary Occupancy 61.9% -12.0% YOY ADR $380 -7.0% YOY Operating HotelRooms 1,222 -92RoomsYOY LagunaBeachHotels March3-16,2024 Sun 03/3 Mon 03/4 Tue 03/5 Wed 03/6 Thu 03/7 Fri 03/8 Sat 03/9 Sun 03/10 Mon 03/11 Tue 03/12 Wed 03/13 Thu 03/14 Fri 03/15 Sat 03/16 60%52%58%59%60%68%76% 55% 67% 78%85%82%76%76% Sun 03/3 Mon 03/4 Tue 03/5 Wed 03/6 Thu 03/7 Fri 03/8 Sat 03/9 Sun 03/10 Mon 03/11 Tue 03/12 Wed 03/13 Thu 03/14 Fri 03/15 Sat 03/16 $376 $308 $314 $310 $368 $435 $450 $361 $404 $426 $439 $444 $374 $386 ClosedHotels ▇Current ▇Same-time-last-year Source:STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ32023. UnemploymentRate 4.2% +0.8% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofJanuary2024. Source:BureauofLaborStatistics JohnWayneAirport(SNA) January2024 Passengers 884.9K +0.4% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear Source:JohnWayneAirport Asof3/10/2024 Poweredby Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel
LodgingPerformance January2024
Occupancy
CityofLagunaBeach,CA
553%
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
ADR
CityofLagunaBeach,CA
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
RevPAR
CityofLagunaBeach,CA
0
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
Poweredby:
DataSource:STR
Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $7.2M 21.0K 37.9K $190 $343 55.3% YOY YOY YOY YOY YOY YOY -115% -67% -70% -49% -52% 03% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 70.0% 654% 592% 667% 601% 34.9% 537% 55.1% 553% $241 $250 $264 $270 $276 $255 $367 $362 $343 $169 $164 $156 $180 $166 $197 $199 $190 $89 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA HuntingtonBeach,CA LaJolla,CA NewportBeach,CA SantaBarbara,CA CityofLagunaBeach,CA DanaPoint,CA+ 644% 58.8% 573% 572% 563% 561% 553% 50.1% $329 $212 $225 $260 $296 $200 $343 $328 $212 $125 $129 $149 $167 $112 $190 $164
$343
$
19
202
2
22
2
1
0
2023
024
VisitLagunaBeachSpendingSummary
Period:January2024 Month January2024 ReportType Month $3.5M CardSpend -83% vsPreviousYear Jan Dec $35M 35.9K Cardholders -122% vsPreviousYear Jan Dec 359K 67.1K Transactions -127% vsPreviousYear Jan Dec 671K LosAngeles,CA SanDiego,CA NewYork,NY SanFrancisco-Oakland-San Jose,CA Chicago,IL Phoenix-Prescott,AZ 48.9% 35% 3.1% 29% 2.8% 26% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.6% 410% 288% 3.0% 86% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 110% 22.0% 125% 121% 35.8% 6.6% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K Transactions $00M $05M $10M $15M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Lodging* Retail OtherCategories Transportation 49.7% 187% 138% 120% 5.8% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024
POIAnalysisbyCategory
D
POISplit
UniqueVisitors
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Texas
Nevada
Colorado
Utah
Florida
Washington
Illinois
NewYork
Oregon
TopCross-VisitedPointsofInterest
SouthLagunaDistrict
LagunaCoastWildernessPark CentralBeaches
HeislerParkandBeach
MontageLagunaBeach
TreasureIslandParkandBeaches
CrystalCoveParkandCampground
SurfandSandResort
InnatLagunaBeach CrescentBayBeach SouthLagunaBeaches
TopoftheWorld
AlisoBeach
VictoriaBeach
3.7%
102%
36%
3.6% 26% 23% 1.9% 15% 1.4% 14% 1.3% 12%
27.4%
347%
TopOriginMarketbyDMA uniquevisitors,excludingLosAngeles,CA Demographics
PalmSprings,CA
SanDiego,CA
Phoenix,AZ
SanFrancisco-Oakland-SanJos
L
Sacramento-Stockton-Modesto,CA
SaltLakeCity,UT
Dallas-FtWorth,TX
Denver,CO
NewYork
s
tartDate February01,2023 EndDate February29,2024 POICategory Districts DwellFilter 0 SampleSize:566,414 77.6% ofvisitors visited Districts atleastonce DowntownVillage DowntownOuterLimits NorthLagunaBeach HIPDistrict SouthofPearl PearlDistrict LagunaCoastandAlisoWilderness DowntownPromenade Thehive 2.8% 51% 79% 255% 362% 385% 473% 483% 679%
istrict
S
09% 11% 15% 1.7% 18% 1.9% 21% 4.4% 45% 67% 594%
CA
e,
,NV
asVegas
,NY Fresno-Visalia,CA 14% 15% 17% 1.9% 20% 2.8% 39% 5.2% 60% 190% 276%
D
m
nl
<$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 27% 18% 12% 15% 15% 12% HouseholdIncome(inUSD) Median:$102.3K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 10% 57% Race Source:NearandUSCensusBureau
o
esticO
y
DomesticVisitors
StartDate February01,2024 EndDate February29,2024
2.4days
AvgLengthofStay
TopVisitorOriginStates
% shareoftotal
California
Arizona
Texas
Nevada
Utah
Colorado
Florida
Washington Illinois
2.3% 25% 50% 61% 72%
17% 20% 22%
NewYork 1.6%
DistanceShare
% shareoftotal
50-249miles
450%
250-499miles
178%
500+miles
37.3%
502%
TripType All
73.4%
Overnight
TopVisitorOriginDMAs
% shareoftotal
LosAngeles,CA
SanDiego,CA
Phoenix,AZ
SanFrancisco-Oakland-SanJose,CA LasVegas,NV
PalmSprings,CA
Dallas-FtWorth,TX
Sacramento-Stockton-Modesto,CA
SaltLakeCity,UT
NewYork,NY
Denver,CO
Weekend/WeekdayTrips
All
56.4%
Repeat
29% 3.9% 45% 58% 6.6% 91%
26%
26%
2.1%
16% 19%
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade
Source:Near&USCensusBureau
USMainlandOriginHeatMap
SampleSize:7,385
©2024Mapbox©OpenStreetMap
DemographicEstimates
HouseholdIncome
Median:$1040K
2% Race
White Black Asian Other 2+ races
235%
3.9% 48% 50% 130% 15.6% 169% 224% 23.5% 269% 315% 350% 433%
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 28% 17% 12% 14% 15% 13%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10%
AgeGroups
6
6
12% 11% 9%
%
InternationalVisitors
TopInternationalMarkets
Mexico
Canada
Japan
UnitedKingdom
Australia
Taiwan
UnitedArabEmirates
Indonesia
VietNam
India
Philippines
SaudiArabia
Germany
Colombia
Italy
France
Netherlands
Finland
Switzerland
Belgium
Spain
Israel
Ukraine
TopVisitorOrigin
Spain
France Israel
Indonesia
Mexico
VietNam
Netherlands
Finland
SaudiArabia
UnitedKingdom
Italy
Belgium
Taiwan
Ukraine
TopPOIsVisited
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
SouthofPearl
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
DowntownPromenade
MontageLagunaBeach
TreasureIslandParkandBeaches
Switzerland
January01,2023 End
February29,2024 SampleSize:1,078 3.5days AvgLengthofStay 78.3% Overnight % Overnight AvgLOS
StartDate
Date
3.0days 2.9days 5.9days 2.7days 3.5days 5.5days 6.9days 2.8days 2.4days 3.6days 5.3days 3.4days 4.5days 4.3days 2.6days 3.8days 2.7days 3.6days 4.1days 5.7days 3.3days 4.8days 4.6days 3.5days 2.8days 100.0% 80.0% 83.3% 83.3% 100.0% 100.0% 100.0% 44.4% 53.8% 84.6% 71.4% 85.7% 80.0% 87.5% 76.5% 76.2% 65.2% 78.3% 89.3% 89.3% 76.9% 79.0% 82.5% 78.3% 75.7%
2.5days 3.0days 3.5days 4.0days 4.5days 5.0days 5.5days 6.0days 6.5days 7.0days AvgLOS 50% 60% 70% 80% 90% 100% % Overnight
% ShareofTotal
3.5% 3.7% 3.9% 5.8% 13.1% 18.6% 19.1% 24.0% 25.5% 25.9% 31.7% 32.7% 45.7%
% ShareofVisitors
Source:Near
Visit California Partnership Marketing: Social Media, Press & Media Highlights TOP SOCIAL POSTS & ANALYTICS
