VLB Economic Dashboard 04/08/24 by visitlaguna

BiweeklyInsights

ExecutiveSummary

Source:BureauofLaborStatistics

Occupancy 69.7% +9.4% YOY ADR $429 +2.8% YOY Operating HotelRooms 1,222 -92RoomsYOY LagunaBeachHotels March17-30,2024 Sun 03/17 Mon 03/18 Tue 03/19 Wed 03/20 Thu 03/21 Fri 03/22 Sat 03/23 Sun 03/24 Mon 03/25 Tue 03/26 Wed 03/27 Thu 03/28 Fri 03/29 Sat 03/30 77%81%73%67%68%69%77%70%76%74% 61%62%63%58% Sun 03/17 Mon 03/18 Tue 03/19 Wed 03/20 Thu 03/21 Fri 03/22 Sat 03/23 Sun 03/24 Mon 03/25 Tue 03/26 Wed 03/27 Thu 03/28 Fri 03/29 Sat 03/30 $435 $436 $413 $405 $415 $457 $472 $396 $406 $400 $392 $440 $472 $464 ClosedHotels ▇Current ▇Same-time-last-year Source:

Leisure&HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ32023. UnemploymentRate 4.2% +0.8% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofJanuary2024.

STR OrangeCounty,CAEmployment

John

Passengers 856.7K +1.8% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear

Asof3/31/2024 Poweredby Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel

WayneAirport(SNA) February2024

Source:JohnWayneAirport

VisitLagunaBeachSpendingSummary

Transactionsvs.SpendAmount

Spending

Month February2024 ReportType Month $3.3M CardSpend -20.0% vs.PreviousYear Jan Dec $3.3M 32.8K Cardholders -22.6% vs.PreviousYear Jan Dec 32.8K 62.5K Transactions -20.6% vs.PreviousYear Jan Dec 62.5K LosAngeles,CA SanDiego,CA Phoenix-Prescott,AZ Dallas-Ft.Worth,TX SanFrancisco-Oakland-San Jose,CA Seattle-Tacoma,WA 51.3% 4.2% 2.9% 2.8% 2.7% 2.6% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 15.8% 44.0% 27.5% 3.4% 9.3% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 11.5% 23.3% 11.9% 11.5% 35.1% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K Transactions $0.0M $0.5M $1.0M $1.5M Spend Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG

Period:February2024

ofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 54.7% 15.9% 12.9% 10.9% 5.6%

Size

Shareoftotalin-marketcreditcardspend

Categories %

2023 2024 2023 2024 2023 2024

Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded

CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c

$214 RevPAR CityofLagunaBeach,CA

Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $7.3M 19.4K 34.2K $214 $378 56.8% YOY YOY YOY YOY YOY YOY -196% -168% -70% -135% -34% -105% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 75.5% 747% 665% 745% 617% 47.3% 687% 63.5% 568% $265 $272 $293 $309 $283 $311 $427 $391 $378 $200 $203 $195 $230 $175 $147 $293 $248 $214 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA LaJolla,CA HuntingtonBeach,CA NewportBeach,CA SantaBarbara,CA

tyofLagunaBeach,CA

anaPoint

CA+ 738% 69.6% 680% 663% 625% 614% 568% 47.4% $355 $248 $275 $242 $310 $220 $378 $328 $262 $173 $187 $160 $194 $135 $214 $155

odgingPerformance February2024

Power

dby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 568% Occupancy CityofLagunaBeach,CA J a n F e b M a r Ap r

a y J u n J u l A u g S e p O c t N o v D e c

$378 ADR

DataSource:STR 2021 2022 2023 2024

TopOriginMarketbyState

uniquevisitors,excludingLosAngeles,CA

California

Arizona

Nevada

Texas Utah

Colorado

Florida

Washington

Illinois

68%

44%

19%

18%

17%

16%

1.4%

NewYork 1.0%

TopCross-VisitedPointsofInterest

rict

LagunaCoastWildernessPark

CentralBeaches

HeislerParkandBeach

MontageLagunaBeach

TreasureIslandParkandBeaches

SurfandSandResort

InnatLagunaBeach

CrystalCoveParkandCampground

CrescentBayBeach

SouthLagunaBeaches

AlisoBeach

VictoriaBeach

TheRanchatLagunaBeachGolfCourse

2.8%

25%

2.5%

18%

16%

1.4%

14%

1.1%

10%

0.9%

08%

93%

16.7%

259%

Demographics

DomesticOnly

60.3%

TopOriginMarketbyDMA

uniquevisitors,excludingLosAngeles,CA

PalmSprings,CA

SanDiego,CA

Phoenix,AZ

SanFrancisco-Oakland-SanJose,CA

LasVegas,NV

Sacramento-Stockton-Modesto,CA

SaltLakeCity,UT

Dallas-FtWorth,TX

Denver,CO

Fresno-Visalia,CA

SantaBarbara-SantaMaria-SanLuisObispo,CA

60%

5.0%

40%

3.0%

19%

1.8%

15%

14%

189%

282%

POIAnalysisbyCategory Districts StartDate January01,2024 EndDate February29,2024 POICategory Districts DwellFilter 0 SampleSize:150,878 74.4% ofvisitors visited Districts atleastonce DowntownVillage NorthLagunaBeach DowntownOuterLimits HIPDistrict SouthofPearl PearlDistrict LagunaCoastandAlisoWilderness DowntownPromenade Thehive 2.2% 38% 53% 193% 281% 307% 398% 444% 589% POISplit

niqueVisitors

outhLagunaDist

K $150K+

8% 12% 15% 15% 12% HouseholdIncome(inUSD) Median:$101.5K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11%

hite Asian Black 2+Races Other 14% 13% 6% 9% 58% Race

e:Ne

<$25K $25K$49K

50K$74K $75K$99K

100K-

149

Sourc

aran

SCensusBurea

Period:February2024

Month February2024

ReportType Month

DMAName CardSpend ShareofSpend Shareof Cardholders

LosAngeles,CA

SanDiego,CA

Phoenix-Prescott,AZ

Dallas-FtWorth,TX

SanFrancisco-Oakland-San

Jose,CA

Seattle-Tacoma,WA

NewYork,NY Chicago,IL Boston-Manchester,MA-NH

Shareof Transactions Spendper Transaction

Food&Beverage Retail

OtherCategories

Lodging*

Transportation

TopMarketSpendvs.SpendperCardholder

Category:All**

Sp e n d

85 Sp e n d p e r C a r d h o l d e r

7.2%

TopOriginMarkets

$64 $66 $68 $64 $57 $52 $104 $72 $60 $44 1.4% 1.7% 19% 21% 24% 27% 14% 21% 36% 615% 1.2% 1.2% 13% 18% 18% 24% 11% 16% 40% 538% 1.7% 2.1% 25% 26% 26% 27% 28% 29% 42% 513% $55,329 $70,164 $80,873 $85,105 $85,154 $88,382 $93,279 $95,707 $136,429 $1,684,384

24 Feb-23Mar-23Apr-23May-23Jun-23 Jul-23Aug-23Sep-23Oct-23Nov-23Dec-23Jan-24Feb-24

0 $

LasVegas,NV

Top10Markets February20

20M $40M

60M

639% 13.8% 110%

ries

February2024 % Shareoftotalcreditcardspen

ytoporiginmarkets** Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 11% 10% 12% 12% 15% 10% 11% 11% 10% 12% 13% 13% 11% 15% 15% 16% 16% 16% 14% 14% 20% 20% 18% 16% 52% 11% 58% 56% 56% 58% 52% 51% 20% 54% 58% 59% 59% 61% 64% 18% 20% 17% 15% 9% 8% 7% 6% 6% 4% 5% 5% 5% 5% 4% 4% 4% 5% 4% 6% 6% 7% 9% 8% 8% 7% S

ftotalcreditcardspendbytoporiginmarkets**

ever

% SpendingCatego

pending

ategories:

ast13Months % Shareo

Lodging*

etail Food&B

age

ransportation OtherCategories Source:Transunion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Onlysamplewithspendingcategoryincluded SpendperCardholder

TopVisitorOriginDMAs

% shareoftotal

235%

91%

6.6%

58%

LasVegas,NV

PalmSprings,CA

Dallas-FtWorth,TX

Sacramento-Stockton-Modesto,CA

SaltLakeCity,UT

NewYork,NY

Denver,CO

DistanceShare

% shareoftotal

50-249miles

450%

250-499miles

178%

500+miles

37.3%

45%

3.9%

29%

26%

2.1%

19%

16%

TopPOIsVisited % shareoftrips

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

SouthofPearl

PearlDistrict

LagunaCoastWildernessPark

CentralBeaches

MontageLagunaBeach

DowntownPromenade

48%

3.9%

USMainlandOriginHeatMap

DemographicEstimates

DomesticVisitors StartDate February01,2024 EndDate February29,2024 TripType All Weekend/WeekdayTrips All SampleSize:7,385 2.4days AvgLengthofStay 73.4% Overnight 56.4% Repeat California Arizona Texas Nevada Utah Colorado Florida Washington Illinois NewYork 1.6% 17% 20% 22% 2.3% 25% 50% 61% 72% 502% TopVisitorOriginStates % shareoftotal

osAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA

130

6% 169% 224

23.5% 269% 315% 350% 433%

<25K 25K49K 50K75K 75K100K 100K149K 150K+ 28% 17% 12% 14% 15% 13%

Inco

e Me

n:$1040K 19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10% AgeGroups White Black Asian Other 2+ races 12% 11% 9% 6% 62%

ace

ce:N

USC

ureau

usehold

dia

ear&

InternationalVisitors

TopInternationalMarkets

TopVisitorOrigin

TopPOIsVisited

StartDate January01,2024 EndDate February29,2024 SampleSize:254 Samplesizelessthan300 4.4days AvgLengthofStay 82.0% Overnight % Overnight AvgLOS Mexico Canada Japan SouthKorea Brazil Taiwan UnitedArabEmirates UnitedKingdom Indonesia Australia India Italy Panama Switzerland France CostaRica Germany Netherlands SaudiArabia Colombia Guatemala Norway Philippines 1.1days 1.1days 2.0days 7.0days 7.1days 8.1days 10.5days 0.8days 10.8days 3.9days 1.1days 8.9days 8.4days 8.8days 3.7days 7.7days 7.2days 3.5days 7.3days 7.8days 5.1days 6.1days 6.2days 5.6days 3.0days 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 50.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 50.0% 100.0% 100.0% 71.4% 100.0% 100.0% 81.8% 94.4% 88.9% 84.6% 75.7%

1.0days 2.0days 3.0days 4.0days 5.0days 6.0days 7.0days 8.0days 9.0days 10.0days AvgLOS 50% 60% 70% 80% 90% 100% % Overnight UnitedArabEmirates UnitedKingdom SaudiArabia SouthKorea Netherlands Switzerland Philippines CostaRica Canada Mexico Japan Brazil India

% ShareofTotal DowntownVillage NorthLagunaBeach DowntownOuterLimits SouthofPearl HIPDistrict SouthLagunaDistrict PearlDistrict LagunaCoastWildernessPark CentralBeaches DowntownPromenade TreasureIslandParkandBeaches HeislerParkandBeach 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.8% 0.8% 0.8% 0.8% 0.8% 0.8% 1.2% 1.2% 2.0% 2.0% 2.7% 3.1% 3.5% 4.7% 10.2% 10.6% 13.3% 16.9% 19.6% 20.4% 24.7% 30.2% 35.3%

% ShareofVisitors

Source:Near