BiweeklyInsights
ExecutiveSummary
LagunaBeachHotels
June23-July6,2024
1,114 -200RoomsYOY
Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
Source:JohnWayneAirport
VisitLagunaBeachSpendingSummary
Date May2024
Sizeofbubbledenotesnumberoftransactions
Averagespendpertransaction
Demographics
Period:May2024 Date May2024
1
5
2
30-39
40-49
5
DomesticVisitors
StartDate May01,2024
% shareoftot
TopVisitorOriginDMAs
% shareoftotal
TopPOIsVisited
% shareoftotal
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDis
USMainlandOriginHeatMap
50
Source:Near&USCensusBureau
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade 3
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1020K
DemographicEstimates
AgeGroups
Race
InternationalVisitors
TopInternationalMarkets
TopVisitorOrigin
TopPOIsVisited
Source:Near
TopPOIsVisited % shareoftrips C
2
TimePeriod:May01,2024toMay31,2024
TopVisitorOriginDMAs
%shareoftotal
ComparisonTimePeriod:May01,2023toMay31,2023
78.3% OvernightVisitors
TopVisitorOriginDMAs
%shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
S
Source:Near
DowntownVillage
DowntownOuterLimits NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
LagunaCoastWildernessPark
PearlDistrict
CentralBeaches
MontageLagunaBeach
DowntownPromenade 56%
1.8days OvernightVisitors
POIAnalysisbyCategory
Districts
StartDate May01,2024
P
OISplit
UniqueVisitors
71.2% ofvisitors visited Districts atleastonce
L
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Colorado
Utah
Florida
Washington
Illinois
NewYo
TopCross-VisitedPointsofInterest
SouthLagunaDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
HeislerParkandBeach
TreasureIslandParkandBeaches
SurfandSandResort
CrystalCoveParkandCampground InnatLagun
SouthLagunaBeaches
TheRanchatLagunaBeachGolfCourse
AlisoBeach
VictoriaBeach 274% 15.8% 69% 2.5% 21% 2.1% 16% 12
DateSelection EntireMonthwithMOM
295.83K
SessionCountTrend
Source:GoogleAnalytics
TopCampaigns
(organic)
maddendm-calb23-24
(direct)
VisitLagunaBeach(DM-CALB23
(referral)
(notset)
SurfSand 2020
23857594959780104
912c765746-EMAILCAMPAIGN
TopSources
meta
(direct)
bing
(notset)
yahoo
duckduckgo
linstagramcom
visitcalifornia.com mfacebookcom
4
.3%
9%
.6% 0.4% 0.3% 0.2%
2022
2023 2024
TopCities
LosAngeles
SanDiego
Anaheim
LasVegas
SanJose Irvine
Phoenix
LagunaBeach
NewYork
EastLosAngeles
MissionViejo
TopLandingSections
things-to-do
homepage
blog
directory
events plan
restaurants
hotels event
press-releases
7,158 33,107 26,982
26,623
23,490
12,957
7,872
2,253
1,675