Visit Laguna Beach Dashboard 7/15

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BiweeklyInsights

ExecutiveSummary

LagunaBeachHotels

June23-July6,2024

1,114 -200RoomsYOY

Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort

Casa Loma Beach Hotel The Lodge

Source:JohnWayneAirport

VisitLagunaBeachSpendingSummary

Date May2024

Sizeofbubbledenotesnumberoftransactions

Averagespendpertransaction

Demographics

Period:May2024 Date May2024

1

5

2

30-39

40-49

5

DomesticVisitors

StartDate May01,2024

% shareoftot

TopVisitorOriginDMAs

% shareoftotal

TopPOIsVisited

% shareoftotal

% shareoftrips

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDis

USMainlandOriginHeatMap

50

Source:Near&USCensusBureau

PearlDistrict

LagunaCoastWildernessPark

CentralBeaches

MontageLagunaBeach

DowntownPromenade 3

©2024Mapbox©OpenStreetMap

HouseholdIncome

Median:$1020K

DemographicEstimates

AgeGroups

Race

InternationalVisitors

TopInternationalMarkets

TopVisitorOrigin

TopPOIsVisited

Source:Near

TopPOIsVisited % shareoftrips C

2

TimePeriod:May01,2024toMay31,2024

TopVisitorOriginDMAs

%shareoftotal

ComparisonTimePeriod:May01,2023toMay31,2023

78.3% OvernightVisitors

TopVisitorOriginDMAs

%shareoftotal

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

S

Source:Near

DowntownVillage

DowntownOuterLimits NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

SouthofPearl

LagunaCoastWildernessPark

PearlDistrict

CentralBeaches

MontageLagunaBeach

DowntownPromenade 56%

1.8days OvernightVisitors

POIAnalysisbyCategory

Districts

StartDate May01,2024

P

OISplit

UniqueVisitors

71.2% ofvisitors visited Districts atleastonce

L

TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA

California

Arizona

Nevada

Texas

Colorado

Utah

Florida

Washington

Illinois

NewYo

TopCross-VisitedPointsofInterest

SouthLagunaDistrict

LagunaCoastWildernessPark

CentralBeaches

MontageLagunaBeach

HeislerParkandBeach

TreasureIslandParkandBeaches

SurfandSandResort

CrystalCoveParkandCampground InnatLagun

SouthLagunaBeaches

TheRanchatLagunaBeachGolfCourse

AlisoBeach

VictoriaBeach 274% 15.8% 69% 2.5% 21% 2.1% 16% 12

DateSelection EntireMonthwithMOM

295.83K

SessionCountTrend

Source:GoogleAnalytics

TopCampaigns

(organic)

maddendm-calb23-24

(direct)

VisitLagunaBeach(DM-CALB23

(referral)

(notset)

SurfSand 2020

23857594959780104

912c765746-EMAILCAMPAIGN

TopSources

google

meta

(direct)

bing

(notset)

yahoo

duckduckgo

linstagramcom

visitcalifornia.com mfacebookcom

4

.3%

9%

.6% 0.4% 0.3% 0.2%

2022

2023 2024

TopCities

LosAngeles

SanDiego

Anaheim

LasVegas

SanJose Irvine

Phoenix

LagunaBeach

NewYork

EastLosAngeles

MissionViejo

TopLandingSections

things-to-do

homepage

blog

directory

events plan

restaurants

hotels event

press-releases

7,158 33,107 26,982

26,623

23,490

12,957

7,872

2,253

1,675

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