Visit Laguna Beach Dashboard July 1st

Page 1


BiweeklyInsights

ExecutiveSummary

LagunaBeachHotels

June9-22,2024

1,152 -162RoomsYOY

VisitLagunaBeachSpendingSummary

Date May2024

Sizeofbubbledenotesnumberoftransactions

Averagespendpertransaction

Demographics

Period:May2024 Date May2024

1

5

2

30-39

40-49

5

DomesticVisitors

2.4days

% shareoftotal

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits

5

250-499miles

208%

500+miles 358%

Source:Near&USCensusBureau

NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

Sout

LagunaCoastWildernessPark

CentralBeaches

MontageLagunaBeach

DowntownProm

USMainlandOriginHeatMap

©2024Mapbox©OpenStreetMap

HouseholdIncome

Median:$1020K

DemographicEstimates

Race

InternationalVisitors

StartDate

January01,2023 EndDate May31,2024

3.6days

AvgLengthofStay

Mexico

Canada

Japan

SouthKorea

UnitedKingdom

Brazil

Australia

Taiwan

UnitedArabEmirates

Indonesia

India

VietNam

Philippines

SaudiArabia

G

France

Finland

NewZealand

SouthAfrica

Spai

Source:Near

TopVisitorOrigin

% ShareofTotal

UnitedArabEmirates

Mexico France Spain India Italy

SouthKorea

SampleSize:1,254

Netherlands Swit

SouthAfrica

Finland Taiwan

TopPOIsVisited

% ShareofVisitors

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

SouthofPearl

PearlDistrict

LagunaCoastWildernessPark

CentralBeaches

DowntownPromenade

MontageLagunaBeach

TreasureIslandParkandBeaches 3.5% 36%

ComparativeInsights

TimePeriod:May01,2024toMay31,2024

TopVisitorOriginDMAs

%shareoftotal

ComparisonTimePeriod:May01,2023toMay31,2023 78.3%

OvernightVi

TopVisitorOriginDMAs

%shareoftotal

TopPOIsVisited % shareoftrips

DowntownVillage D

CentralBe

Source:Near

tle-Tacoma,WA Chic

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

SouthofPearl

LagunaCoastWildernessPark

PearlDistrict

CentralBeaches

MontageLagunaBeach

.

.

DowntownPromenade 56% 62% 108% 21.1%

.

POIAnalysisbyCategory

Districts

StartDate May01,2024

POISplit

UniqueVisitors

71.2% ofvisitors visited Districts atleastonce

TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA

California

Arizona

Nevada

Texas

Colorado

Utah

Florida

Washington

Illinois

NewYork 0.9% 1.3%

uniquevisitors,excludingLosAngeles,CA

Pal

CentralBeaches

MontageLagunaBeach

HeislerParkandBeach

TreasureIslandParkandBeaches

SurfandSandResort

CrystalCoveParkandCampground InnatLagunaBeach

CrescentBayBeach

SouthLagunaBeaches

TheRanchatLagunaBeachGolfCourse

AlisoBeach

VictoriaBeach

.5%

.

.0

0%

.0

SampleSize:88,526

WebsitePerformanceSummary

223.73K

SessionC

ntTrend

TopCampaigns

(organic)

maddendm-calb23-24

(direct)

VisitLagunaBeach(DM-CALB23

(referral)

(notset)

SurfSand 2020

23857594959780104

9d37ad00c7-RSSEMAILCAMP

Source:GoogleAnalytics

TopSources

google

meta

(direct)

bing

linstagramcom

yahoo

duckduckgo (notset)

visitcalifornia.com mfacebookcom

.6% 0.3% 0.2%

2022

2023

2024

TopCities

LosAngeles

(notset)

SanDiego

Anaheim

Irvine

SanJose

LasVegas

LagunaBeach

Phoenix

NewYork

MissionViejo

TopLandingSections

things-to-do

homepage

blog

directory plan

events

restaurants hotels

radicalorigins event 80,922

4,219 31,110 21,983 14,610

13,755

11,939

6,496

1,750

1,745

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