BiweeklyInsights
ExecutiveSummary
LagunaBeachHotels
July7-20,2024
1,114 -200RoomsYOY
Coast Inn Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
VisitLagunaBeachSpendingSummary
Date June2024
Sizeofbubbledenotesnumberoftransactions
Averagespendpertransaction
Demographics
Period:June2024 Date June2024
1
5
2
3
4
5
DomesticVisitors
2.3days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
So
250-499miles
192
500+miles
360%
Source:Near&USCensusBureau
PearlDistrict
CentralBeaches
MontageLagunaBeach
DowntownPromenade
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1017K
DemographicEstimates
Race
InternationalVisitors
StartDate
January01,2024
EndDate June30,2024
4.3days
AvgLengthofStay
Mexico
Canada
Japan
SouthKorea
Brazil
UnitedKingdom
Taiwan
UnitedArabEmirates
Indonesia
Australia
India
Italy
Netherlands
Philippines
SaudiArabia
S
Germany
RussianFederation
Belgium
France
Norway
Panama
Source:Near
TopVisitorOrigin
% ShareofTotal
Mexico France
UnitedKingdom
Philippines
Netherlands
SampleSize:544
TopPOIsVisited
% ShareofVisitors
Australia
UnitedAra
E
irates RussianFederation
Switzerland
Japan
Brazil
NewZealand SouthKorea
Germany
SouthAfrica
India
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
HIPDistrict
SouthofPearl
SouthLagunaDistrict
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade
HeislerParkandBeach 3.1% 35%
Belgium
Indonesia
ComparativeInsights
TimePeriod:June01,2024toJune30,2024
TopPOIsVisited % shareoftrips
TopVisitorOriginDMAs
%shareoftotal
ComparisonTimePeriod:June01,2023toJune30,2023
80.3%
O
2.3days
TopVisitorOriginDMAs
%shareoftotal
NewYork,NY
Seattle-Tacoma,WA
SantaBarbara-SantaMaria-SanLuisObispo 1
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach HIPDistrict
SouthLagun
Source:Near
DowntownVillage
DowntownOuterLimits NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
LagunaCoastWildernessPark
PearlDistrict
CentralBeaches
MontageLagunaBeach
DowntownPromenade 44% 4
POIAnalysisbyCategory
Districts
StartDate
June01,2023
POISplit
UniqueVisitors
67.2% ofvisitors visited Districts atleastonce
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Texas
Nevada
Colorado
Utah
Washington
Florida
Illinois
NewYork
Oreg
uniquevisitors,excludingLosAngeles,CA
SouthLagunaDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
TreasureIslandParkandBeaches
SurfandSandResort
HeislerParkandBeach
CrescentBayBeach
CrystalCoveParkandCampground
TheRanchatLagunaBeachGolfCourse
SouthLagunaBeaches
VictoriaBeach
AlisoBeach
ThousandStepsBeach
.1%
.4%
SampleSize:303,291
WebsitePerformanceSummary
DateSelection EntireMonthwithMOM
295.83K
SessionCountTrend
2022
2023
2024
Source:GoogleAnalytics
TopCampaigns
(organic)
maddendm-calb23-24
(direct)
VisitLagunaBeach(DM-CALB23
(referral)
(notset)
SurfSand 2020
23857594959780104
912c765746-EMAILCAMPAIGN
TopSources
google meta
(direct)
bing
(notset)
yahoo
duckduckgo
linstagramcom
visitcalifornia.com
mfacebookcom
9
.6%
.4% 0.3% 0.2%
TopCities
LosAngeles
SanDiego
(notset)
Anaheim
LasVegas SanJose
Irvine
Phoenix
LagunaBeach NewYork
EastLosAngeles
TopLandingSections
things-to-do
homepage
blog
directory events
plan
restaurants hotels
event
press-releases
3,107
26,982 26,623
23,490
12,957
7,872
2,253
1,675