ExecutiveSummary
September1-14,2024
Operating HotelRooms
1,111 -203RoomsYOY
ClosedHotels
Coast Inn Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
Source:JohnWayneAirport
July2024
Sizeofbubbledenotesnumberoftransactions
Averagespendpertransaction
5
1
2
2
2
3
4
2.6days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
250-499miles 18
500+miles 398%
Source:Near&USCensusBureau
S
CentralBeaches
LagunaCoastWildernessPark
MontageLagunaBeach
DowntownPromenade
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1017K
DemographicEstimates
Race
StartDate
July01,2024
EndDate July31,2024
4.4days
Mexico
Canada
SouthKorea
Japan
Australia
Germany
Spain
Switzerland
Brazil
NewZealand
Taiwan
Thailand
UnitedKingdom
Bangladesh
France
Ghana
Indonesia
Italy
Palestine
Philippines
SaudiArabia
Serbia
Source:Near
SampleSize:110
Samplesizelessthan300
TopVisitorOrigin
Italy
vernight
AvgLengthofStay 83.1%
itedKingdom NewZealand SaudiArabia Netherlands
Spain
Germany Australia Taiwan Japan
TopPOIsVisited
% ShareofVisitors
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
CentralBeaches
SouthofPearl
HIPDistrict
SouthLagunaDistrict PearlDistrict
LagunaCoastWildernessPark
SurfandSandResort
DowntownPromenade
LagunaCoastandAlisoWilderness
Districts
StartDate
January01,2024 EndDate July31,202
POISplit
UniqueVisitors
S
73.9% ofvisitors visited Districts atleastonce
L
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Texas
Nevada
Colorado
Utah
Florida
Washington
Illinois
NewYork 1.1
TopCross-VisitedPointsofInterest
SouthLagunaDistrict
LagunaCoastWildernessPark
CentralBeaches
HeislerParkandBeach
MontageLagunaBeach
TreasureIslandParkandBeaches
SurfandSandResort
CrystalCoveParkandCampground InnatLagunaBeach CrescentBayBeach
SouthLagunaBeaches
AlisoBeach
VictoriaBeach
TheRanchatLagunaBeachGolfCourse 309% 22.4%
.3%
2%
.1% 19% 19% 1.6%
9%
SampleSize:372,935
uniquevisitors,excludingLosAngeles,CA
August2024
DateSelection
EntireMonthwithMOM
0
TopCities
2022
2023 2024
TopCampaigns
(organic)
(direct)
VisitLagunaBeach(DM-CALB23
maddendm-calb23-24
(referral)
(notset)
2020
fbe4493ade-EMAILCAMPAIGN
weekly-newsletter-8/26/24-(qui.. z
Source:GoogleAnalytics
SanDiego Irvine
LasVegas
NewYork
LagunaBeach
SantaClara
Chicago
Phoenix
LongBeach
TopSources things-to-do
(direct)
bing (notset)
yahoo
duckduckgo
TripAdvisor
visitcaliforniacom
leadsgo.io
acebookcom
TopLandingSections
homepage
directory
blog plan events
restaurants hotels
event media
,24
12,962 6,534
2,586
1,104