ExecutiveSummary
Source:Bureauof
August18-31,2024
Source:JohnWayneAirport
Operating HotelRooms
1,111 -203Rooms
ClosedHotels
Coast Inn Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
July2024
Sizeofbubbledenotesnumberoftransactions
Averagespendpertransaction
5
1
2
2
2
3
4
2.6days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
250-499miles 18
500+miles 398%
Source:Near&USCensusBureau
S
CentralBeaches
LagunaCoastWildernessPark
MontageLagunaBeach
DowntownPromenade
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1017K
DemographicEstimates
Race
StartDate
January01,2023 EndDate July31,2024
3.7days
AvgLengthofStay
TopVisitorOrigin
% ShareofTotal
France
SouthAfrica
Mexico
Canada
Japan
SouthKorea
UnitedKingdom
Brazil
Australia
Taiwan
UnitedArabEmirates
Indonesia
India
Philippines
VietNam
S
G
Colombia
NewZealand
Spain
Belgium
Switzerl
Source:Near
SaudiArabia
UnitedKingdom
Philippines Indonesia
Netherlands
Finland
TopPOIsVisited
% ShareofVisitors
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
SouthofPearl PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
DowntownPromenade
MontageLagunaBeach
SampleSize:1,402
Switzerland
Belgium
SouthKorea
Italy
Taiwan
LagunaCoastandAlisoWilderness 3.3% 34% 40% 52% 14.1%
Districts
StartDate
uly0
,2
POISplit
UniqueVisitors
S
66.4% ofvisitors visited Districts atleastonce
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Texas
Nevada
Colorado
Utah
Florida
Illinois
Washington
.5%
NewYork 1.2%
SampleSize:86,149
S
CentralBeaches
TreasureIslandParkandBeaches
MontageLagunaBeach
HeislerParkandBeach
CrescentBayBeach
SurfandSandResort
SouthLagunaBeaches
InnatLagunaBeach
CrystalCoveParkandCampground
VictoriaBeach
AlisoBeach
ThousandStepsBeach
.0% 09%
uniquevisitors,excludingLosAngeles,CA
PalmSprings,CA
355.47K
2022
2023 2024
TopCampaigns
(organic)
(direct)
maddendm-calb23-24
VisitLagunaBeach(DM-CALB23
(referral)
(notset)
weekly-newsletter-7/8/24-(quic
SurfSand 2020
79f9bad77f-EMAILC
Source:GoogleAnalytics
TopSources
(direct)
meta
bing
yahoo
duckduckgo (notset)
linstagramcom
foxla.com
TripAdvisor
TopCities
LosAngeles
SanDiego
SanJose
Irvine
LasVegas
LagunaBeach
EastLosAngeles
NewYork
Phoenix Dallas
LongBeach
TopLandingSections
things-to-do
homepage
events
plan
directory
blog hotels
restaurants
event
press-releases
,38
20,362 14,257
2,202
2,023