ExecutiveSummary
September15-28,2024
Operating Hotel Rooms
1,199 -291 Rooms YOY
Closed Hotels
Coast Inn
Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge
JohnWayneAirport(SNA)
Source:
Date August2024
Sizeofbubbledenotesnumberoftransactions
Averagespendpertransaction
August2024
5
2
30-39
4
2.7days
TopVisitorOriginDMAs
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDist
250-499mi
500+miles 414%
Source:Near&USCensusBureau
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1013K
DemographicEstimates
Race
StartDate
January01,2023 EndDate August31,2024
3.8days
AvgLengthofStay
Mexico
Canada
Japan
SouthKorea
UnitedKingdom
Brazil
Australia
Taiwan
UnitedArabEmirates
Indonesia
India
Philippines
VietNam
S
G
Colombia
NewZealand
Spain
Belgium
Switzer
Source:Near
SampleSize:1,452
TopVisitorOrigin
% ShareofTotal
Switzerland
UnitedArabEmirates RussianFederation
Belgium
Spain
France
Brazil
SouthKorea
India Italy
Indonesia
Netherlands
Finland
TopPOIsVisited
% ShareofVisitors
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
SouthofPearl
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
DowntownPromenade
MontageLagunaBeach
LagunaCoastandAlisoWilderness 3.4% 34% 40% 52%
Taiwan
Attractions
StartDate
January01,2023
POISplit
UniqueVisitors
TopCross-VisitedPointsofInterest
DowntownVillage
SampleSize:347,517
25.7% ofvisitors visited Attractions atleastonce L
L
P
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Utah
Colorado
Washington
Illinois
Florida
NewYork
Oregon 07% 09%
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthofPearl
SouthLagunaDistrict
PearlDistrict
CentralBeaches
LagunaCoastandAlisoWilderness
DowntownPromenade
HeislerParkandBeach
TreasureIslandParkandBeaches
Thehive MontageLagunaBeach 618% 41.8% 361%
6.9%
17%
0.8%
6% 4.6% 42% 4.1% 40%
uniquevisitors,excludingLosAngeles,CA
PalmSprings,CA
SanDiego,
August2024
DateSelection
EntireMonthwithMOM
0
TopCities
2022
2023
2024
Source:GoogleAnalytics
TopCampaigns
(organic)
(direct)
VisitLagunaBeach(DM-CALB23
maddendm-calb23-24
(referral)
(notset) 2020
fbe4493ade-EMAILCAMPAIGN
weekly-newsletter-8/26/24-(qui.. zalo
TopSources
(direct)
bing
(notset)
yahoo
duckduckgo
TripAdvisor
visitcaliforniacom
leadsgo.io facebookcom
8
.4%
.2% 0.2% 0.1%
SanDiego (notset)
Irvine
LasVegas
Anaheim
MissionViejo
NewYork
LagunaBeach
EastLosAngeles
TopLandingSections
things-to-do
homepage
directory blog
plan events
restaurants hotels
event
media
3,
9,044
5,628
3,700 21,247 12,962
6,534
2,586
1,104