ExecutiveSummary
Source:
Source:Bureauof
October13-26,2024
Operating Hotel Rooms
1,199 -115 Rooms YOY
Closed Hotels
Coast Inn
Hotel Laguna
Rooms Under Renovation
Surf & Sand Resort Laguna Beach The Lodge
JohnWayneAirport(SNA) September2024
Source:JohnWayneAirport
Date September2024
Sizeofbubbledenotesnumberoftransactions
September2024
2
30-39
4
StartDate
January01,2023
EndDate September30,2024
3.8days
AvgLengthofStay
TopVisitorOrigin
% ShareofTotal
SaudiArabia
Belgium
Switzerland
SampleSize:1,504
Mexico
Canada
Japan
SouthKorea
UnitedKingdom
Brazil
Australia
TopInternationalMarkets 30days
Taiwan
UnitedArabEmirates
Indonesia
Philippines
India
VietNam
G
S
Australia
SouthKorea Netherlands
Indonesia
Canada Finland Taiwan Spain India Italy
TopPOIsVisited
% ShareofVisitors
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistrict
SouthofPearl
NewZealand
Colombia
Spain
Belgium
Russi
Source:Near
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
DowntownPromenade
MontageLagunaBeach
LagunaCoastandAlisoWilderness 3.3% 34% 40% 50% 14.2%
2.7days
% shareoftotal
TopPOIsVisited
% shareoftotal
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach HIPDistrict
SouthLagun
250-4
500+miles 397%
Source:Near&USCensusBureau
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
SurfandSandResort 3.7
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1016K
DemographicEstimates
AgeGroups
ace
Attractions
StartDate
January01,2024 EndDat
POISplit
UniqueVisitors
21.3%
ofvisitors visited Attractions atleastonce L
TopCross-VisitedPointsofInterest
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthofPearl
SouthLagunaDistrict
PearlDistrict
CentralBeaches
LagunaCoastandAlisoWilderness
DowntownPromenade
HeislerParkandBeach
Thehive MontageLagunaBeach
TreasureIslandParkandBeaches 576% 38.3% 3
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA PalmSprings,CA SanDie
uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Utah
Colorado
Washington
Illinois
Florida
NewYork
Georgia 07% 09%
.4%
7%
.9% 37% 3.5% 35%
SampleSize:163,030
September2024
DateSelection
EntireMonthwithMOM
159.98K
2022
2023
2024
Source:GoogleAnalytics
TopCampaigns
(organic)
(direct)
VisitLagunaBeach(DM-CALB23
maddendm-calb23-24
(referral) (notset) 2020
5a2a4a54ef-EMAILCAMPAIGN
weekly-newsletter-9/9/24-(quic..
weekly-newsletter-9/3/24-(quic
TopSources
google (direct)
(notset)
bing
yahoo
TripAdvisor
duckduckgo
visitcaliforniacom
m.facebook.com facebookcom
.1% 0.1%
92%
TopCities
LosAngeles SanDiego
(notset)
SanJose
Anaheim
Irvine
LagunaBeach
NewYork
SantaClara
MissionViejo Chicago
TopLandingSections
things-to-do
homepage
directory
blog
plan
events
restaurants hotels
event media 58,356 52,612 21,050 17,053 13,770 10,322 9,109 4,019 1,743 972