VLB Dashboard October 21

Page 1


ExecutiveSummary

LagunaBeachHotels

September29-October12,2024

1,199

August2024

5

2

30-39

4

DomesticVisitors

2.7days

TopVisitorOriginDMAs

% shareoftotal

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthLagunaDist

250-499mi

500+miles 414%

Source:Near&USCensusBureau

LagunaCoastWildernessPark

CentralBeaches

MontageLagunaBeach

DowntownPromenade

USMainlandOriginHeatMap

©2024Mapbox©OpenStreetMap

HouseholdIncome

Median:$1013K

DemographicEstimates

Race

InternationalVisitors

StartDate

January01,2023 EndDate August31,2024

3.8days

AvgLengthofStay

Mexico

Canada

Japan

SouthKorea

UnitedKingdom

Brazil

Australia

Taiwan

UnitedArabEmirates

Indonesia

India

Philippines

VietNam

S

G

Colombia

NewZealand

Spain

Belgium

Switzer

Source:Near

SampleSize:1,452

TopVisitorOrigin

% ShareofTotal

Switzerland

UnitedArabEmirates RussianFederation

Belgium

Spain

France

Brazil

SouthKorea

India Italy

Indonesia

Netherlands

Finland

TopPOIsVisited

% ShareofVisitors

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

SouthLagunaDistrict

HIPDistrict

SouthofPearl

PearlDistrict

LagunaCoastWildernessPark

CentralBeaches

DowntownPromenade

MontageLagunaBeach

LagunaCoastandAlisoWilderness 3.4% 34% 40% 52%

Taiwan

POIAnalysisbyCategory

Districts

StartDate

January01,2023

SampleSize:803,212

76.5% ofvisitors visited Districts atleastonce

POISplit

UniqueVisitors S

CentralBeaches

HeislerParkandBeach

MontageLagunaBeach

TreasureIslandParkandBeaches

CrystalCoveParkandCampground

SurfandSandResort

InnatLagunaBeach

CrescentBayBeach

SouthLagunaBeaches

TopoftheWorld

AlisoBeach

VictoriaBeach

.7%

3% 1.9% 16% 1.5% 14% 1.4% 13%

TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA

California

Arizona

Texas

Nevada

Colorado

Utah

Florida

Washington

Illinois

NewYork

Georgia 09% 12%

uniquevisitors,excludingLosAngeles,CA

Pal

VisitLagunaBeachSpendingSummary

Date August2024

Sizeofbubbledenotesnumberoftransactions

Averagespendpertransaction

WebsitePerformanceSummary

September2024

DateSelection

EntireMonthwithMOM

159.98K

2022

2023

2024

Source:GoogleAnalytics

TopCampaigns

(organic)

(direct)

VisitLagunaBeach(DM-CALB23

maddendm-calb23-24

(referral) (notset) 2020

5a2a4a54ef-EMAILCAMPAIGN

weekly-newsletter-9/9/24-(quic..

weekly-newsletter-9/3/24-(quic

TopSources

google (direct)

(notset)

bing

yahoo

TripAdvisor

duckduckgo

visitcaliforniacom

m.facebook.com facebookcom

.1% 0.1%

92%

TopCities

LosAngeles SanDiego

(notset)

SanJose

Anaheim

Irvine

LagunaBeach

NewYork

SantaClara

MissionViejo Chicago

TopLandingSections

things-to-do

homepage

directory

blog

plan

events

restaurants hotels

event media 58,356 52,612 21,050 17,053 13,770 10,322 9,109 4,019 1,743 972

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