VisitLagunaBeachSpendingSummary
Period:March2024 Month March2024 ReportType Month $4.2M CardSpend -92% vsPreviousYear Jan Dec $42M 42.6K Cardholders -98% vsPreviousYear Jan Dec 42.6K 79.1K Transactions -115% vsPreviousYear Jan Dec 79.1K LosAngeles,CA Phoenix-Prescott,AZ Dallas-FtWorth,TX LasVegas,NV SanDiego,CA SanFrancisco-Oakland-San Jose,CA 45.6% 38% 3.3% 31% 3.0% 27% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.9% 414% 266% 3.7% 94% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 115% 22.1% 126% 124% 34.6% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K 40K Transactions $00M $05M $10M $15M $20M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 49.9% 165% 159% 120% 5.6% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024
5
1
2
2
3
4
er
od
March
0
4 Month March2024 ReportType Month Ag *e * SpendingCategoriesbyAgeGroup % Shareofcreditcardspend
Demographics P
i
:
2
2
0-29
0-39
0-49
0-64 65+ 10% 11% 14% 67% 50% 51% 51% 49% 19% 14% 20% 16% 18% 21% 17% 20% 17% 7% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $60M Sp e n d $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 189% 424% 270% 23% 93% % Shareoftotalcardspend 20-29 30-39 40-49 50-64 65+ $40 $66 $71 $80 $97 Avgcardspendpertransaction I n c o m *e * SpendingCategoriesbyIncomeLevel % Shareofcreditcardspend
50k
5
<
0-100k
00-150k
1
50-200k
200-250k
50k+ 13% 11% 59% 56% 51% 56% 44% 48% 19% 15% 19% 17% 17% 15% 17% 14% 17% 28% 23% 7% 7% 7% 8% 6% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $6.0M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 109% 224% 125% 125% 354% 6.2% % Shareoftotalcardspend <50k 50-100k100-150k150-200k200-250k 250k+ $52 $63 $71 $77 $89 $94 Avgcardspendpertransaction Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded,onlysamplewithspendingcategorydataincluded Lodging* Retail Food&Beverage Transportation OtherCategories Lodging* Retail Food&Beverage Transportation OtherCategories SpendperTransaction SpendperTransaction
DomesticVisitors
2.5days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits NorthLagunaBeach HIPDistrict
Sout
PearlDistrict
LagunaCoastWildernessPark
500+miles 37.9
Source:Near&USCensusBureau
CentralBeaches
MontageLagunaBeach
DowntownPromenade 3.6% 40% 4
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
HouseholdIncome
Median:$1017K
DemographicEstimates
AgeGroups
Race
M
4 EndDate March31
2024 TripType All Weekend/WeekdayTrips All
StartDate
arch01,202
,
SampleSize:7,247
AvgLengthofStay 76.6% Overnight 64.1% Repeat California Arizona Texas Nevada
olorado
tah
lorida
ashington
ll
nois
ewYork 1.6% 18% 20% 21% 2.7% 27% 53% 59% 81% 485% TopVisitorOriginStates % shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY 18% 21% 2.4% 27% 28% 33% 4.0% 47% 57% 7.2% 86% 210%
C
U
F
W
I
i
N
TopVisitorOriginDMAs
% 250-499miles 194%
0-249miles 42.7%
e
5
Distanc
Share
% shareoftotal
LagunaDistrict SouthofPearl
h
% 108% 12.6% 148% 207% 22.0% 225% 272% 323% 408%
5
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 27% 17% 12% 14% 15% 13%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 12% 13% 13% 10%
White Black Asian Other 2+ races
2% 11% 9% 6% 62%
1
InternationalVisitors
StartDate
January01,2024
EndDate March31,2024
4.4days
AvgLengthofStay
SampleSize:328
TopVisitorOrigin % ShareofTotal
SouthAfrica
Mexico
Canada
Japan
SouthKorea
Taiwan
Brazil
UnitedKingdom
Indonesia
UnitedArabEmirates
Australia
Germany
India
Italy
Netherlands
Panama
Philippines
Switzerland
France
SouthAfrica
CostaRica
Ne
Colombia
Source:Near
Nigeri
TopPOIsVisited
% ShareofVisitors
Netherlands Switzerland
CostaRica Germany Taiwan
Philippines
India
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
SouthofPearl
HIPDistrict
SouthLagunaDistrict
PearlDistrict
CentralBeaches
LagunaCoastWildernessPark
DowntownPromenade
MontageLagunaBeach
TreasureIslandParkandBeaches 0
81.9% O
% O
t Av
vernight
vernigh
gLOS
eala
wZ
nd
SaudiArabia
05days 71days 8.1days 105days 48days 3.9days 20days 11days 89days 41days 84days 28days 8.8days 37days 55days 6.8days 72days 80days 33days 5.5days 78days 64days 5.4days 54days 31days 00% 1000% 100.0% 1000% 500% 100.0% 1000% 1000% 1000% 750% 1000% 750% 100.0% 500% 750% 100.0% 1000% 1000% 818% 85.7% 1000% 958% 87.9% 807% 766% T
2
3
5
7
8
s 90days 100days AvgLOS 0% 20% 40% 60% 80% 100% % O v e r
N
S
ra
opInternationalMarkets 10days
0days
0days 40days
0days 60days
0days
0day
n igh t
ewZealand
audiA
bia SouthKorea
a
.3% 03% 03% 0.3% 03% 03% 03% 0.3% 03% 06% 0.6% 06% 06% 06% 09% 09% 09% 1.8% 18% 21% 3.3% 36% 39% 42% 11.2% 115% 142% 16.7% 203% 215% 264% 297% 358%
TimePeriod:March01,2024toMarch31,2024
TopPOIsVisited % shareoftrips
TopVisitorOriginDMAs
%shareoftotal
ComparisonTimePeriod:March01,2023toMarch31,2023
71.0%
OvernightVisitors
TopVisitorOriginDMAs
1.7days OvernightVisitors
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits NorthLagunaBeach
HIPDi
Source:Near
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
LagunaCoastWildernessPark
PearlDistrict
CentralBeaches
MontageLagunaBeach
.
.
DowntownPromenade 49% 62% 111% 19.1%
.
C
tartDate March01,2024 EndDate March31,2024
omparativeInsights S
76.6% OvernightVisitors 2.5days OvernightVisitors
50-499miles 194% 50-249miles 427% 500+miles 379% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY Fresno-Visalia,CA
antaBarbara-SantaMaria-SanLuisObispo.. Seattle-Tacoma
WA Chicago
15% 16% 17% 1.8% 21% 24% 2.7% 2.8% 3.3% 40% 47% 57% 72% 86% 210%
2
S
,
,IL
strict SouthLagunaDistrict SouthofPearl PearlDistr
ct
ildernessPark CentralBeaches MontageLagunaBeach DowntownPromenade 40% 45% 108% 12.6% 14.8% 20.7% 220% 225% 272% 323% 40.8%
CompStartDate March01,2023
omp
i
LagunaCoastW
C
EndDate March31,2023
miles 195% 50-249miles 44.5% 500+miles 361% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Denver,CO Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-Ft.Worth,TX NewYork,NY Chicago,IL Reno,NV Seattle-Tacoma,WA Fresno-Visalia,CA 13% 13% 14% 1.8% 22% 22% 2.5% 3.1% 3.1% 35% 43% 62% 67% 96% 240%
250-499
%shareoftotal
1
2% 26
4% 297%
2
%
29% 428% 50
1%
2
3
3
3
POIAnalysisbyCategory
Districts
StartDate March01,2024
POISplit
UniqueVisitors
S
72.0% ofvisitors visited Districts atleastonce
L
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Colorado
Utah
Washington
Florida
Illinois
NewYork
Orego
uniquevisitors,excludingLosAngeles,CA
SouthLagunaDistrict
LagunaCoastWildernessPark
CentralBeaches
HeislerParkandBeach
MontageLagunaBeach
TreasureIslandParkandBeaches
SurfandSandResort
InnatLagunaBeach
CrystalCoveParkandCampground
CrescentBayBeach
SouthLagunaBeaches
TheRanchatLagunaBeachGolfCourse
AlisoBeach
TopoftheWorld
4% 2.5% 24% 2.1% 15% 15% 1.1% 10
53%
5.4%
SampleSize:94,465
End
e
1
024 POICategory Districts DwellFilter 0
Dat
March3
,2
DowntownVillage NorthLagunaBeach DowntownOuterLimits
ou
o
earl
IPD
tr
ct
earlD
strict
th
fP
H
is
i
P
i
agunaCoastandAlisoWilderness DowntownPromenade Thehive 1.9% 34% 50% 185% 258% 281% 387% 418% 563%
o
2
1
7
% 0.9% 08% 0.8% 07% T
pCross-VisitedPointsofInterest
n 10% 12% 14% 1.5% 17% 2.0% 22% 4.3% 45% 66% 593%
PalmSprings,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-FtWorth,TX Denver,CO NewYork,NY Fresno-Visalia,CA 14% 15% 18% 1.9% 20% 2.9% 39% 5.2% 59% 183% 278% TopOriginMarketbyDMA
Demographics DomesticOnly <$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 26% 19% 12% 15% 15% 12% HouseholdIncome(inUSD) Median:$102.4K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 13% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 10% 58% Race Source:NearandUSCensusBureau