BiweeklyInsights
ExecutiveSummary
LagunaBeachHotels
May12-25,2024
Operating HotelRooms
1,152 -162RoomsYOY
Coast Inn Hotel Laguna
Rooms Under Renovation: Surf & Sand Resort
Casa Loma Beach Hotel The Lodge
Occupancy 65.8% -7.3% YOY ADR $442 -2.6% YOY
Sun 05/12 Mon 05/13 Tue 05/14 Wed 05/15 Thu 05/16 Fri 05/17 Sat 05/18 Sun 05/19 Mon 05/20 Tue 05/21 Wed 05/22 Thu 05/23 Fri 05/24 Sat 05/25 49%58%65%65%67% 78%79% 63%61%66%62%64%64% 78% Sun 05/12 Mon 05/13 Tue 05/14 Wed 05/15 Thu 05/16 Fri 05/17 Sat 05/18 Sun 05/19 Mon 05/20 Tue 05/21 Wed 05/22 Thu 05/23 Fri 05/24 Sat 05/25 $394 $370 $389 $377 $418 $525 $535 $362 $356 $344 $369 $408 $577 $655 ClosedHotels ▇Current ▇Same-time-last-year
STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ32023. UnemploymentRate 3.9% +0.6% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofMarch2024.
ofLaborStatistics
2024 Passengers 964.1K -3.1% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear
Source:
Source:Bureau
JohnWayneAirport(SNA) March
Asof5/26/2024 Poweredby
Source:JohnWayneAirport
Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $9.6M 23.0K 36.6K $262 $417 62.9% YOY YOY YOY YOY YOY YOY -210% -168% -71% -150% -51% -104% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 78.0% 792% 765% 747% 758% 68.9% 767% 70.2% 629% $299 $291 $324 $334 $332 $415 $490 $439 $417 $233 $230 $248 $250 $251 $286 $376 $308 $262
Occupancy ADR RevPAR SantaMonica,CA LaJolla,CA SantaBarbara,CA PalmSprings,CA HuntingtonBeach,CA NewportBeach,CA DanaPoint,CA+ CityofLagunaBeach,CA 746% 73.0% 713% 707% 686% 647% 632% 62.9% $352 $287 $264 $312 $247 $320 $396 $417 $262 $210 $188 $220 $169 $207 $251 $262 Poweredby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 629% Occupancy CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c $417 ADR CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c $262 RevPAR CityofLagunaBeach,CA DataSource:STR 2021 2022 2023 2024
LodgingPerformance April2024
MonthlyCompSetPerformance
VisitLagunaBeachSpendingSummary
Period:March2024 Month March2024 ReportType Month $4.2M CardSpend -92% vsPreviousYear Jan Dec $42M 42.6K Cardholders -98% vsPreviousYear Jan Dec 42.6K 79.1K Transactions -115% vsPreviousYear Jan Dec 79.1K LosAngeles,CA Phoenix-Prescott,AZ Dallas-FtWorth,TX LasVegas,NV SanDiego,CA SanFrancisco-Oakland-San Jose,CA 45.6% 38% 3.3% 31% 3.0% 27% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.9% 414% 266% 3.7% 94% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 115% 22.1% 126% 124% 34.6% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K 40K Transactions $00M $05M $10M $15M $20M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 49.9% 165% 159% 120% 5.6% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024
5
1
2
2
3
4
er
od
March
0
4 Month March2024 ReportType Month Ag *e * SpendingCategoriesbyAgeGroup % Shareofcreditcardspend
Demographics P
i
:
2
2
0-29
0-39
0-49
0-64 65+ 10% 11% 14% 67% 50% 51% 51% 49% 19% 14% 20% 16% 18% 21% 17% 20% 17% 7% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $60M Sp e n d $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 189% 424% 270% 23% 93% % Shareoftotalcardspend 20-29 30-39 40-49 50-64 65+ $40 $66 $71 $80 $97 Avgcardspendpertransaction I n c o m *e * SpendingCategoriesbyIncomeLevel % Shareofcreditcardspend
50k
5
<
0-100k
00-150k
1
50-200k
200-250k
50k+ 13% 11% 59% 56% 51% 56% 44% 48% 19% 15% 19% 17% 17% 15% 17% 14% 17% 28% 23% 7% 7% 7% 8% 6% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $6.0M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 109% 224% 125% 125% 354% 6.2% % Shareoftotalcardspend <50k 50-100k100-150k150-200k200-250k 250k+ $52 $63 $71 $77 $89 $94 Avgcardspendpertransaction Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded,onlysamplewithspendingcategorydataincluded Lodging* Retail Food&Beverage Transportation OtherCategories Lodging* Retail Food&Beverage Transportation OtherCategories SpendperTransaction SpendperTransaction
DomesticVisitors
2.4days
% shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
SouthLagunaDistrict
HIPDistric
250-499miles
2
500+miles 362%
Source:Near&USCensusBureau
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromen
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
DemographicEstimates
HouseholdIncome
Median:$1018K
Race
StartDate April01,2024 EndDate April30,2024 TripType All Weekend/WeekdayTrips All SampleSize:6,698
AvgLengthofStay 77.9% Overnight 63.4% Repeat California Arizona Texas Nevada Utah Colorado Florida Illinois Washington NewYork 1.4% 15% 19% 23% 2.4% 26% 57% 59% 84% 495% TopVisitorOriginStates % shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-FtWorth,TX Denver,CO NewYork,NY 19% 20% 2.1% 26% 26% 35% 3.8% 51% 63% 7.7% 82% 217%
TopVisitorOriginDMAs
07%
0-249miles 43.1% DistanceShare
o
5
% share
ftotal
t SouthofPearl PearlDistr
t
ic
3.3% 35% 52% 95% 12.0% 132% 194% 21.0% 253% 261% 292% 385%
ade
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 27% 17% 12% 14% 15% 13%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10% Age
s White Black Asian Other 2+ races 12% 11% 9% 6% 62%
Group
InternationalVisitors
StartDate
January01,2024
EndDate April30,2024
4.4days
AvgLengthofStay
Mexico
Canada
Japan
SouthKorea
Brazil
Taiwan
UnitedKingdom
Indonesia
UnitedArabEmirates
Australia
India
Italy
Germany
Netherlands
Philippines
S
Panama
SaudiArabia
Switzerland
France
NewZealand
CostaRica N
S
urce:Near
TopVisitorOrigin
% ShareofTotal
SouthKorea
SampleSize:392
Switzerland CostaRica Canada France
SouthAfrica
UnitedKingdom NewZealand
Spain
TopPOIsVisited
% ShareofVisitors
DowntownVillage
NorthLagunaBeach
DowntownOuterLimits
SouthofPearl
HIPDistrict
SouthLagunaDistrict
PearlDistrict
CentralBeaches
LagunaCoastWildernessPark
MontageLagunaBeach
DowntownPromenade
HeislerParkandBeach
83.6%
%
Overnight
Overnight AvgLOS
outhAfrica
orway 81days 03days 8.0days 39days 55days 1.1days 89days 78days 84days 39days 48days 36days 4.6days 96days 39days 6.0days 72days 80days 30days 7.7days 46days 61days 5.3days 55days 32days 1000% 500% 100.0% 1000% 667% 100.0% 1000% 1000% 1000% 800% 800% 800% 80.0% 1000% 667% 100.0% 1000% 1000% 875% 100.0% 889% 971% 86.8% 857% 784%
00days10days 2
s 30days 40
ys 50days 60days 70days 80days 90days Avg
OS 50% 60% 70% 80% 90% 100% % O v e r n igh t
n
d
rabEmir
TopInternationalMarkets
0day
da
L
U
ite
A
ates
B
I
razil India
taly
0.3% 03% 03% 0.3% 03% 03% 03% 0.3% 05% 05% 0.5% 05% 05% 08% 10% 10% 13% 1.8% 18% 23% 3.8% 41% 41% 46% 11
5% 125% 145% 17.8% 198% 219% 267% 288%
6
.
3
6%
o
ComparativeInsights
TimePeriod:April01,2024toApril30,2024
TopPOIsVisited % shareoftrips
TopVisitorOriginDMAs
%shareoftotal
ComparisonTimePeriod:April01,2023toApril30,2023 76.6% Overn
TopVisitorOriginDMAs
%shareoftotal
TopPOIsVisited
% shareoftrips
DowntownVillage
SouthLagunaDistrict
HIPDist
Source:Near
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
LagunaCoastWildernessPark
PearlDistrict
CentralBeaches
MontageLagunaBeach
DowntownPromenade 55%
StartDate April01,2024 EndDate April30,2024
77.9% OvernightVisitors 2.4days OvernightVisitors
50-499miles 207% 50-249miles 431% 500+miles 362% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-Ft.Worth,TX Denver,CO NewYork,NY SantaBarbara-SantaMaria-SanLuisObispo.. Chicago,IL Fresno-Visalia,CA Houston,TX 14% 15% 15% 1.9% 20% 21% 2.6% 2.6% 3.5% 38% 51% 63% 77% 82% 217%
2
DowntownOuterLimits NorthLagunaBeach
rict SouthofPearl PearlDistrict
agunaCoastWildernessPark
eaches MontageLagunaBeach DowntownPromenade 35% 52% 95% 12.0% 13.2% 19.4% 210% 253% 261% 292% 38.5%
L
CentralB
CompStartDate April01,2023
ompEndDate April30
2023
C
,
ghtVis
Ove
tVisi
250-499miles 18.7% 50-249miles 526% 500+miles 288%
%shareoftotal LosAngeles,CA SanDiego,CA SanFrancisco-Oakland-SanJose,CA Phoenix,AZ LasVegas,NV PalmSprings,CA SaltLakeCity,UT Sacramento-Stockton-Modesto,CA Denver,CO NewYork,NY Dallas-FtWorth,TX Fresno-Visalia,CA
anta
a
Ba
s
A 10% 12% 14% 1.7% 17% 20% 2.4% 3.0% 3
1% 53% 54% 62% 63% 94% 284%
i
itors 1.6days
rnigh
tors
DistanceShare
S
B
rbara-SantaMaria-SanLuisObispo.. Chicago,IL
ker
field,C
.
9% 105% 21.4% 23.1% 28.9% 307% 330% 331% 432% 52.4%
5
POIAnalysisbyCategory
Districts
StartDate
April01,2024
POISplit
UniqueVisitors
S
69.4% ofvisitors visited Districts atleastonce
L
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Colorado
Utah
Florida
Washington
Illinois
NewYork 1.2%
uniquevisitors,excludingLosAngeles,CA
S
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
TreasureIslandParkandBeaches
HeislerParkandBeach
SurfandSandResort
InnatLagunaBeach
CrystalCoveParkandCampground
SouthLagunaBeaches
AlisoBeach
CrescentBayBeach
TheRanchatLagunaBeachGolfCourse
VictoriaBeach
.
4
.3%
2
SampleSize:89,139
E
4 POICategory Districts DwellFilter 0
ndDate April30,202
DowntownVillage NorthLagunaBeach DowntownOuterLimits
o
e
l
ear
strict
uthofP
ar
HIPDistrict P
lDi
agunaCoastandAlisoWilderness DowntownPromenade Thehive 2.0% 33% 50% 167% 252% 274% 361% 412% 571%
outhLagunaDistrict
2
1
6
81%
7.1%
8% 2.5% 22% 2
2% 15% 1
% 1
1
% 1.0% 10% 0.9% 07% TopCross-VisitedPointsofInterest
.4% 15% 16% 18% 21% 44% 48% 68% 59
5%
1
.
PalmSprings,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY Fresno-Visalia,CA 14% 15% 18% 1.8% 19% 3.0% 42% 5.3% 60% 191% 270% TopOriginMarketbyDMA
Demographics DomesticOnly <$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 25% 19% 12% 15% 15% 13% HouseholdIncome(inUSD) Median:$99.9K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 10% 57% Race Source:NearandUSCensusBureau
WebsitePerformanceSummary
211.35K
SessionCountTrend
2022
2023
2024
Source:GoogleAnalytics
TopCampaigns
(organic)
maddendm-calb23-24
(direct)
(referral)
VisitLagunaBeach(DM-CALB23 2022
TA2022
SurfSand
CRM-Reservation-Confirmation..
visitorcenter
TopSources
google
(direct)
meta
bing
aaxamazon-adsys yahoo
duckduckgo
(notset)
visitcalifornia.com
mfacebookcom
.3
8% 0.6% 0.4% 0.3% 0.2%
TopCities
LosAngeles
SanDiego
LasVegas
SanJose
LagunaBeach
Phoenix NewYork
Chicago
Dallas
LongBeach Houston
TopLandingSections
homepage
things-to-do
blog
directory
plan events
restaurants
hotels event
radicalorigins
78,343 72,945 25,957 19,515
13,871
10,918
10,853
6,925
2,396
1,957
April2024
Month April2024 PageorSection Sections DefaultChannelGrouping All
DateSelection EntireMonthwithMOM
TotalSessions -4.4% MOM 2.01page PagesperSession -0.02page MOM 44.5% BounceRate +0.1% MOM 000226 AvgSessionDuration +1.0% MOM
0% smarttv 267% desktop 711% mobile Dev
ce
5% OrganicShopping 613% OrganicSearch 12.1% PaidSocial 126% Direct PaidOther Channel new returning (no
806% 141% 53% S
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 100K 150K 200K 250K 300K
0
i
1
tset)
essionsbyUserType
246% 4.0% 16% 1.6% 13% 12% 12% 10% 0
% 0
% 0
8
8
7%
6
154% 126% 51% 4.0% 02% 0.1% 0.1% 0.0% 0.0%
26%
663% 125% 121% 17% 1
% 0
