Destination Marketing Economic Impact Report
Mission Statement:
To promote Lenawee County as a destination providing contemporary amenities to transient guests in an historic and cultural setting for the economic benefit of the community.
Vision Statement:
Lenawee County is a vibrant four-season destination, connecting people with meaningful experiences while enhancing our economy and quality of life.
@visitlenawee | #visitlenawee www.visitlenawee.com (517) 263-7747
Visitor Spending Labor Income Lodging Food & Beverage Retail Recreation Transport State & Local Tax Revenue Destination Economic Impact 2016 2017 2018 2019 2020 2021 * Financial Impact sums are reflected in Millions * Statistics courtesy of Tourism Economics - an Oxford Economics Company * Due to State reporting, these numbers are a year behind * Based on 6 year state reporting $100MM $90MM $80MM $70MM $60MM $50MM $40MM $30MM $20MM $10MM $0
$304 in 2021 Direct Visitor Travel Spending. Up 5.51% over 2019.
mm
1,109,348 mm Visitors in 2021
1,888,188 mm
Total Trips in 2021
mm
$15.5 state and local tax revenue generated. Up 7.9% over 2019.
mm
$39 direct earnings generated by travel spending.
1600 direct employment generated by travel spending.
Tourism Economics
Community Event Sponsorship Impact
• Investment 2022: $27,000.00
• Number of Sponsored Events: 7 events
• Visitor Impact to the Events: 62,680 visitors
• Financial Impact to Communities: $6,904,000.00
Direct Community Investment
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Investment Assessments (Revenue)
*Statistics Courtesy of Visit Lenawee, Inc
*The numbers are current with the VL previous FY
*Nine year tourism impact
Community
Assistant Marketing Director Jenna Salazar jenna@visitlenawee.com 517.759.3183 Introducing...
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Partnerships
Visit Lenawee is dedicated to showcasing the beauty and charm of Lenawee County to the world. Our mission goes beyond just promoting tourism. We believe that when tourism flourishes, local businesses thrive as well. If you share our love for Lenawee County and want to help us in our mission to attract visitors, we invite you to partner us!
Our partnership program is open to businesses that share our values and are approved by our organization. As a partner, you will enjoy a range of benefits that will help you grow your business. Each partnership is unique to the needs of that partner.
If you’re interested in becoming a partner, simply scan the QR code below and fill out our Partnership Application to get started. We look forward to working with you to create an exceptional community that showcases the best Lenawee County to the world.
