2022-2027 STRATEGIC PLAN

ThisstrategicplanwascreatedbytheVisitLovelandStaff&TheCommunityMarketingCommissionwith stakeholder inputanddataprovidedbyDMAI’s(DestinationManagement’sAssociationInternational’)StrategicPlanningTool

5 areas of strategic focus:

Funding

Increasing and securing additional funding streams in order to bolster Visit Loveland’s presence in the market was identified by the CMC and stakeholder groups as the number one priority.

Product Development Data Experience

Utilizing research and data to produce data driven strategies in order to attract and retain more high value visitors. Create an advocacy databased toolkit in order to elevate and educate tourism and city partners about their users/audience and customers

Communications

Creating an official communications plan to strategically inform, educate and elevate Loveland’s brand story to regional, domestic and international visitors, stakeholders, locals and media/influencers.

Encouraging development and attraction of tourismrelated infrastructure to enhance visitor experience and increase visitorrelated Economic Development.

Focusing on visitor’s experience from start to finish. Creating a welcoming atmosphere for visitors, consistent and positive interactions with locals and front-line personnel thus increasing the likelihood of return visitors.

$174,816.60

The VISITOR’S CENTER

SALES

+48% Over 2021

VISITORS

12,43o

+18% Over 2021