Infographics | Hungary 2022

HUNGARY Market Profile 2022

No. 15 Rank 1.6% Market Share

Inbound Tourists • 2010: 7,747 • 2019: 37,976 • 2020: 9,683 • 2021: 11,016 • 2022: 36,110

Seasonality

12.8%

Air Connectivity Airlines

• Ryanair • Wizzair

Airports

• Budapest - Ferenc Liszt

30.0%

34.6%

22.6%

Bed Nights Total Nights

226,736

Average Length of Stay

202,002

5.6 Nights

69,922

2010

2019

2022

Expenditure Total Expenditure

€ 21.6

million

Expenditure per Capita

€ 20.7

million

€ 574

€ 7.5

million

2010

2019

2022

Socio-Demographic Profile Age Groups Region of Residence 4.5% 27.1%

6.1% KözépDunántúl

16.7% Secondary Level

Living Arrangements 34.6% With Spouse/Partner

6.1% ÉszakAlföld

68.4% KözépMagyarország

77.0% Tertiary Level

Average Age: 44 years

Occupation

5.1% Dél-Dunántúl

0 - 24 years 25 - 44 years 45 - 64 years 65+ years

41.8%

4.1% ÉszakMagyarország 5.1% NyugatDunántúl

26.6%

Level of Education

30.7% With Spouse/Partner and Children

5.1% Dél-Alföld

14.2% On their own 70.1% Employed Full-time

8.7% Selfemployed

11.0% With Children

5.5% Employed Part-time

4.7% Retired

5.5% With Parents

3.9% With Relatives/ Friends/ Room Mates

Digital Media Usage Regular

Travel Purposes 2.

2.

4.

1.

1.

95.1%

74.6%

3.

87.7%

of tourists shared their experience in Malta on social media during stay.

Travel Motivations

Sun & Culture

Sun

Special Occasion

53.0%

13.7%

11.6%

Culture

Visiting Friends & Relatives

Scuba Diving

Wellness

6.9%

5.7%

5.4%

3.7%

Business

TEFL

Other Sports

Text

2.3%

2.3%

0.5%

Destination Choice Influencers Communication Channels

83.7% Digital Media

45.3% Recommendation by Friends/Relatives

Other Factors

65.6% New Destination

62.5% Good flight connections

Text

12.5% Tour Operator brochure/website

6.3% Books

10.9% Travel Guide book

7.0% Recommendation by travel agent

3.9% Newspaper/ Magazine Advert/ Article

39.1% Cost/ Value for Money

14.8% Maltese Hospitality

36.7% English Spoken Widely

14.8% Previous Visit

6.3% Film Shot Locally

Type of Booking Trip Bookings Made With

Package Bookings

Non-Package Bookings 82.1 %

72 %

64.3 %

37.9 %

34.9 %

24 %

19 %

8%

Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

3.2 % Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

Package 4.7%

75.8%

19.5%

Non-Package Both

89.8%

Completed Trip Bookings Online

Type of Trip

1st Time vs Repeat Tourists Malta Only Malta & Gozo

3.1%

78.3% First Time

96.9%

21.7% Repeat

Travelling Party

3.1% Alone

42.2% Spouse/Partner

28.1% Family

18.8% Friends

3.1% Organised Group

4.7% Business Associates

Type of Accommodation Used Malta & Gozo

1.6% of Hungarian tourists spending nights in Malta & Gozo stayed in 5* hotels.

41.3% stayed in 4* hotels.

19.0% stayed in 3* hotels.

7.9% utilised guesthouse/ hostel.

21.4% utilised self-catering apartment/ farmhouse/ villa.

Activities Engaged In Cultural 88.3% Visit Historical Buildings 79.7% Visit Churches 55.5% Visit temples/ archeological sites 35.9% Visit Museums

9.4% Attend Local festival/ event 9.4% Visit local produce sites/ agro-experiences 8.6% Visit arts/ craft sites

Outdoor

65.6% Swimming/ Sunbathing

56.3% Leisure Boat trip/ tour

20.0% Trekking/ Hiking

9.2% Scuba Diving

Recreational 81.3% Dine at restaurants

53.1% Shopping

34.4% Spa/ Wellness

10.2% Nightlife/ Clubbing

Tourists' Expectations of Malta Exceeded

Met

Not Met

33.1%

59.1%

7.9%

93.7%

Would recommend the Maltese Islands to their friends/ relatives

Sources: MIA, NSO & MTA Traveller Survey Compiled by MTA Research Unit