Modern Leases on Historic Architecture

➞ Milwaukeeans know to never let a good thing go to waste, and that philosophy definitely extends to our architectural treasures. Stroll through the city and you’ll find dozens of examples of old-school buildings now repurposed and brimming with modern-day life.

There’s no better example of this approach than the Brewery District. Once home to the Pabst Brewery, the seven-block area was abandoned when Pabst closed in 1996. In 2006, local philanthropist Joseph J. Zilber purchased the site, sparking its transformation into a bustling neighborhood while simultaneously preserving its historic architecture. Head there for highlights like new craft brewery Pilot Project as well as the Best Place Café & Spirits, the Brewhouse Inn & Suites, and socially conscious collaborative workplace Nō Studios

The Mackie Building is an ode to history in a couple of ways. It was built in 1876 to serve the city’s grain exchange and Chamber of Commerce, and it became an international focal point of trading and exporting wheat. Today, it

414 You Have My Heart

houses Historic Milwaukee, where you can register for tours of the city, as well as the Swingin’ Door Exchange Saloon & Eatery, where you can relax before or after those tours.

The Pritzlaff Building is actually a complex of several buildings that date back to 1875 and showcase striking examples of open timber beams and Milwaukee’s iconic cream city brick. Originally home to the John Pritzlaff Hardware Company, once one of country’s largest such businesses, the Pritzlaff now hosts popular nightlight spots like Italian restaurant Aperitivo and the Explorium Brewpub.

Finally, for the perfect combination of history, picturesque views and a great cup of coffee, visit Colectivo Lakefront. Sip your coffee on the patio while gazing out on Lake Michigan. But make sure you spend time inside exploring homages to the building’s origins as the Milwaukee River Flushing Station, which dates to 1888.

➞ April 14 has a special place in the hearts of locals throughout the Milwaukee area. Mirroring the city’s area code, 414 Day has become a citywide reason celebrating the many things that make Brew City unique. Grace Weber - Milwaukee's own grammy winning singer, songwriter, and producer - marked the occasion last year by releasing an energetic anthem that embraces her roots and champions the city where she grew up. “414 (feat. Mudy)” is Grace’s love letter to Milwaukee that shares some of the places and experiences that have helped shape her life and music. Whether you’re a first-time visitor or a lifelong Milwaukeean, the anthem will have you singing, “414, you have my heart.”Catch her heartfelt tribute to the Cream City at visitmilwaukee. org/414pride and stream the song wherever you get your music.

Immerse yourself in Milwaukee’s rich culture as community leaders take host David Caruso, on a tour of their favorite places around town. Watch what makes what makes Milwaukee the best city in the country to live, work, and visit.

WATCH EPISODES AND DISCOVER MILWAUKEE AT VISITMILWAUKEE.ORG/GTB