August 7, 2024
Sales Update
Johnson
Fresh. Flavor. Forward.
Leslie
RNC STR Downtown
RNC STR County
NM & Harley STR Report
Harley Homecoming
STR Report
Year over Year Change (2023 vs 2024)
Northwestern Mutual
STR Report
Year over Year Change (2023 vs 2024)
Schedule of Events at a Glance
Tuesday, August 27th Main Arrival Day
Women in Sports Meetings during the day
6pm Opening Reception at Harley Davidson
Wednesday, August 28
9:45am Appointments start (majority will be on own for breakfast)
11:15a-3pm Tradeshow/Break from (serving lunch in tradeshow)
3pm-5:15pm Appointments resume 5:15pm On their own for evening (many destinations & brands will be hosting parties throughout the city)
Thursday, August 29
9:45am Appointments start (majority will be on own for breakfast)
11:20a-1:50pm Tradeshow/Break from (serving lunch in tradeshow)
1:45pm-4:15pm Appointments resume at 4:30p-7:30pmDeer District Block Party
7:30p-9:45pm Closing Reception Featuring Lil Jon
Hotel Open House Hours
Wednesday, August 28
12PM – 3PM
(Tours running every 30 minutes)
Thursday, August 29 11:30AM – 2PM
(Tours running every 30 minutes)
Please email Laura at lnelson@milwaukee.org to commit to participating.
Looking to attend?
Appointment taker registration
• you will receive ~30+ guaranteed and personalized 1-on-1 appointments
• access to a database of leads
• opening + closing receptions, full access to the tradeshow + conference, education, food and beverage during the event, and networking.
• The standard registration rate for this is $5,250 but we can offer it at a discounted rate of $4,000 each.
Non-appointment taker registration:
• access to the event, tradeshow floor, opening + closing receptions etc.
• The standard rate for this is $2,750 but we can offer this at a discounted rate of $1,500.
Upcoming Events
• Fall FAM Tour: Oct. 28-30, 2024
• 20 – 25 meeting planners projected to attend
• Customer Advisory Board: Nov. 18-20, 2024
• 16 meeting planners expected to attend
Fresh. Flavor. Forward.
Upcoming Tradeshows
• ASAE-Cleveland, August 10-13
• Conference Direct CDX, August 28-29
• HPN Annual Meeting, Sept 16-19
• IMEX, October 7-10
• FICP Nov. 10-14
• Connect Faith Nov. 11-14
• Expo Expo Dec. 17-20
Fresh. Flavor. Forward.
Site Inspection & Site Experience Workshop
Thursday February 27th, 2-
3 Hour workshop with facilitator
Reception to follow
Official invitation to follow this fall
Goal of the Workshop
2019 - 56 total sites were conducted by the sales team
2024 - 42 YTD through July
Current conversion rate is 34.48% Goal is to achieve 75% by end of
Participation should include GM’s, Sales Managers, F&B Managers…anyone who you have involved in the site inspection
• New Logo and 3on3 Newsletter – stay up to date on all things Sports Milwaukee
• Sports Milwaukee now has a LinkedIn account please interact with any posts you see so we can continue to grow the account.
• NCAA Short list for 2027 or 2028 DI Women’s Basketball Regional and DI Men’s Basketball First/Second Rounds
• Playeasy integration is working great –so far there have been 41 leads we are interested in.
Fresh. Flavor. Forward.
Looking Ahead
• 2024 IndyCar – Hy-vee Milwaukee Mile 250's
• August 30 – September 1
• 2024 Redbull Wake the City
• August 31
• 2024 Women’s College Volleyball Showcase
• September 1-2
• 2024 XFC 51
• September 27
• 2025 NCAA DI Men’s Basketball First/Second Rounds
• March 21-23
• 2025 NFL Draft
• April 24 - 26
• 2025 U.S. Women’s Open
• May 26 – June 1
• 2025 USA Fencing Junior National Championships & July Challenge
• June 28 – July 7
• 2025 Oireachtas
• November 26 – November 30
Opportunities
• USA Wrestling Junior National Dual Championships June 2025-2027 (3 year deal with 6,000RN
• WWE Money in the Bank July 2025
• Sports Milwaukee currently has over 119k tentative room nights on the books and is forecasted to surpass our goal of 72,000 room nights!
• Q3 Partner Mixer with MMAC
• August 21
• South Second
• 14th Annual Greater Milwaukee Hospitality Open
• September 18
• Brown Deer Park Golf Course
• Several sponsorships still available, course is sold out!
• Register at visitmilwaukee.org/rsvp
2025 Visitors Guide and Map
• Advertising is available for both publications beginning in September
• Stay tuned to future email communications for more details
• The map will sell out!
Fresh. Flavor. Forward.
Partner Portal
• The Partner Portal is your onestop-shop to manage your account with Visit Milwaukee
• Please be sure to keep your information up to date, including listings, photos, amenities, etc.
• A recent recording of a walkthrough of the Partner Portal is available on the portal homepage on-demand
Fresh. Flavor. Forward.
