May 24, 2024
Fresh. Flavor. Forward.
Leslie
• Linked Proposals
• Interactive
• Real Time Updates
• Sell Sheets
• Connect Marketplace: Aug. 27-30, 2024
• 1,000 meeting planners
• 2,000 hotel & DMO attendees
• Fall FAM Tour: Oct. 28-30, 2024
• 20 – 25 meeting planners projected to attend
• Customer Advisory Board: Nov. 18-20, 2024
• 16 meeting planners expected to attend
Fresh. Flavor. Forward.
Upcoming show:
Destination Celebration
AMCI Engage ASAE Connect Marketplace
Founded in 1927
Your professional association with more than 3,000 members in 31 countries (and quickly bouncing back from the pandemic’s hit)
Chapter & Subject Matter Expert infrastructure with a global footprint in each region
• Americas: United States, Canada, Mexico, Caribbean, Brazil
• Europe
• Asia Pacific
• Middle East
HSMAI is committed to growing business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue.
Hotel brands, management companies, ownership groups, and independent hotels and resorts in all price tiers, and their unitlevel and corporate professionals who sell, market, and optimize revenue
All other players in the hospitality sector who view the core audience as important to their business
Sales and marketing professionals from DMO’s, attractions, and other industry verticals in travel, hospitality, and tourism
• Local Events: Chapter educational and networking events throughout the year touching on revenue, sales, and marketing.
• Council Opportunities: Sales, Marketing, and Revenue Advisory Boards and Rising Sales Leader Councils.
• Student Involvement: Partnerships with local hospitality schools feeding talent into our market.
• A Competitive Edge: Weekly Insights from sales, marketing, and revenue optimization experts
• Marketing Intelligence: Latest trends, best practices and case studies from the industry’s top marketers
• Industry Discipline-Specific Education: Exclusive access to extensive online Insights resources
• 2024 NARCE
• 2024 Women’s College Volleyball Showcase
• 2024 Indy Car
• 2025 NFL Draft
• 2025 NCAA DI Men’s Basketball First/Second Rounds
• 2025 USA Fencing Junior National Championships & July Challenge
• 2025 U.S. Women’s Open
• 2025 Orieachtas
Fresh. Flavor. Forward.
• NCAA Short list for DI
Women's Volleyball and DI
Women's Basketball
• Playeasy Integration
2024 Tradeshows/Travel
Esports Travel Summit – May 29 - 31
• Raleigh, NC
Colorado Springs Sports MKE – June 7 - 9
• Colorado Springs, CO
Connect Sports Marketplace – August 27-29
• Milwaukee, WI
TEAMS '24 Conference & Expo – September 23 - 26
• Anaheim, CA
• National Association of Student Financial Aid Administrators: June 13-22
• Association of College and University Housing Officers - International: June 20-26
• National Square Dance Convention: June 2629
• RNC Summer Meeting July 8-12
• RNC: July 14-19
• Northwestern Mutual: July 20-24
• Harley-Davidson Homecoming Festival: July 25-28
• Connect Meetings: August 26-29
Fresh. Flavor. Forward.
• Cruise ship welcomes – 330 passengers on each ship, about 12,000 passengers for the season
• Tour of America's Dairyland – June 1323
• Brewers Health and Wellness Fair –June 27
• Night Market – August 14 and September 11
• Wisconsin State Fair – August 7
Josh Albrecht
• Hotel occupancy in April was at 60%, a 4% increase YoY
• Visitor to resident ratio was also up 62% YOY, from .17 in 2023 to .27 in 2024
• Over the past 12 months, overnight visitors account for 45%, a 20% decrease in comparison to the previous 12 months.
• Top 5 origin markets for visitors staying at hotels:
• Minneapolis-St. Paul (25.4%)
• Cedar Rapids-Waterloo-Iowa City & Dubuque (22.1%)
• La Crosse-Eau Claire (21.4%)
• Wausau-Rhinelander (20.8%)
• Davenport IA – Rock Island-Moline, IL (19.1%)
• The top 5 origin city markets in April were: Chicago, Green Bay-Appleton, Madison, Minneapolis-St. Paul, Des Moines-Ames
• Of these origin markets
• Chicago had the most devices in the South Side and West Side regions
• Green Bay-Appleton had the most devices in Wauwatosa
• Madison had the most devices in the North Side region
• Minneapolis-St. Paul had the most devices in the Airport, North East, and South East Milwaukee County regions
• Des Moines-Ames had the most devices Downtown
• Chicago and Minneapolis account for the same percentage of devices in the South West Milwaukee County region
• Very few devices were in the North-West region
• Looking at POIs, Harley Davidson Museum sees more visitors than residents (56%/44% split), while America’s Black Holocaust Museum sees the most residents and the fewest visitors (6%/94% split)
• Partnership renewal invoices were mailed or emailed out to all partners on January 2
• Deadline to make payment is June 1
• If payment is not received by June 1, your partnership will be suspended until payment is received
• The Partner Portal is your onestop-shop to manage your account with Visit Milwaukee
• Please be sure to keep your information up to date, including listings, photos, amenities, etc.
• A recent recording of a walkthrough of the Partner Portal is available on the portal homepage
Fresh. Flavor. Forward.
• 2024 Annual Meeting, Presented by PrideFest
• June 18
• Baird Center
• Q3 Partner Mixer
• August 22
• South Second
• 14th Annual Greater Milwaukee Hospitality Open
• September 18
• Brown Deer Park Golf Course
• Register at visitmilwaukee.org/rsvp
Fresh. Flavor. Forward.
