October 24, 2024
Hotel Performance Summary
October 2024
Downtown + County
Upcoming Events
• Fall FAM Tour: October 28-30, 2024
• 12 meeting arriving on Monday
• Partner reception on Monday 10/28 @ 4:30pm – New Fashion
• Customer Advisory Board: November 18-20, 2024
• 12 meeting planners expected to attend
• Marketing to the Meeting Planner on November 19th at Baird Center
Fresh. Flavor. Forward.
Upcoming Tradeshows
• FICP
• November 10-14, 2024
• Connect Faith
• November 11-14, 2024
• Conference Direct-Forum
• November 13-15, 2024
• Holiday Showcase
• December 4-6, 2024
• IAEE: Expo! Expo!
• December 17-20, 2024
Fresh. Flavor. Forward.
Site Inspection & Site Experience Workshop
Thursday, February 27, 2:00 – 6:00 p.m.
3 Hour workshop with facilitator
Reception to follow
Official invitation to follow this fall
Goal of the Workshop
How do we as a city improve our process on how we site our destination an convert more sites into definite business. Provide attendees insight on how to make your site inspection memorable Participation should include GM’s, Sales Managers, F&B Managers…anyone who you have involved in the site
NATIONAL TRENDS
YOY growth continues, but slowing…
U.S. Travel Indicators
July 2024 & YTD
Group demand still in recovery mode
Air passengers have recovered wellabove 2019 levels
The economy will remain solid
in
the second half of the year
GDP growth will grow to 2.7%.
Source: Oxford Economics (August 2024 forecast)
Avoiding recession with a successful “soft-landing”.
Expect nominal consumer spending growth to slow from 4.7% this year to 4.3% in 2025.
Real consumer spending growth is expected to be stable at 2.1% for both years.
MARKET PERFORMANCE
Source: TSA
Milwaukee leading ADR occupancy growth in the Midwest
Hotel Performance YTD (through August 2024)
Milwaukee vs Midwest comp-set, % change YOY
Milwaukee St. Louis Detroit Louisville
Source: STR
Occupancy recovery catching up with strong ADR
Milwaukee Downtown Hotel Forecast
Milwaukee Downtown Hotel Forecast % recovered relative to 2019, Index (prior year=100)
Source: STR (history); Tourism Economics (forecast as of August 2024)
Milwaukee Hotel Forecast
Milwaukee Downtown Hotel Forecast
Source: STR (history); Tourism Economics (forecast as of August 2024)
Northwestern Mutual
STR Report
Year over Year Change (2023 vs 2024)
Northwestern Mutual
STR Report
Year over Year Change (2019 vs 2024)
Northwestern Mutual 7/20-7/25
7/20-7/25
Northwestern Mutual 7/20-7/25
Long Term Pace Report
Long-Term Pace
Citywide Bid Example
National Conference of State Legislatures Overview
July 2029 – Milwaukee, WI
• Event Dates:
• Arrival: Sunday
• Departure: Thursday
Total Room Nights:
• 11,900 room nights
• Peak Night Demand: 2,800 guest rooms
• Competitive Cities:
• Seattle
• Baltimore
• This email will include:
• Groups Booked
• Booking Goal update
• Sites Executed
• Monthly STR Reorts, with segmentation for downtown
• Pace report
• City Update
• Earned Media for the meeting & sports industry
• Links to all of the VM newsletters
2025 City wide groups
WI Juniors Volleyball – Winter Classic 1/17-1/18 and Grand Slam Tournament 5/16-5/17
WI Association of School Boards – 1/19-1/23
Junior Volleyball Association – 1/23-1/26 and 1/30-2/2
Anime Milwaukee – 2/13-2/16
Badger Region Volleyball (4 tournaments) –2/21-2/23, 2/28-3/2, 3/14-3/16, 3/21-3/23
NCAA – 3/21 & 3/23
AdeptiCon – 3/26-3/30
Midwest Gaming Classic 4/4-4/6
US Golf Association – 5/26-6/1
Moose International - 5/22-5/26
Salvation Army - 6/1-6/8
Baird Symposium – 6/9-6/13
NIVA – 6/22-6/25
USA Fencing – 6/28-7/7
H-D Homecoming – 7/10-7/13
Cru 7/12-7/18
Northwestern Mutual – 7/19-7/23
NTIA – 7/31-8/7
NGAUS – 8/22-8/25
Irish Dance Teachers Association – 11/2611/30
Marketing Update
Josh Albrecht
April 15 – May 15, 2024
Fest Then Rest
Campaign Dates: April 15-May 15, 2024 | Targeting: US & CA Millennial & Gen Z Travelers
$25,000 Campaign Spend
1,243 Total Bookings
315 Room Nights $249k+ Gross Sales
Fest Then Rest: Hopper
40% of hotel check-ins were for May 2024
March 11 – July 31, 2024
Measurement Window: March 11, 2024 – July 31, 2024
$2.1M total messaged visitor spend
Spend in destination zips from visitors who received an ad $54K investment Campaign spend $39:1 ROAS
Return on ad spend. Every dollar of investment resulted in X dollars of visitor spend
237K unique individuals reached
Number of individual people messaged with an Epsilon campaign ad
32.6K total transactions
Number of captured non-cash transactions in destination zips from visitors who received an ad
10.3K total visitors
Number of people messaged with a campaign ad who went to the destination zips
4.4% messaged traveler rate
Total visitors/unique individuals reached
3.2 average purchases per visitor
Total transactions/total visitors
$204 average messaged yield per visitor
Total messaged visitor spend/total visitors
Note: NEI (Net Economic Impact) measures about 60% of transactions.
Visitor spend & transactions by category
15% of measured visitor spend and 3% of transactions occurred within the Accommodations category
• Top Hotels: Hampton Inns, Hilton Hotels, Holiday Inns, Westin, Hyatt Hotels
28% of measured visitor spend and 43% of transactions came from the Dining category
Note: Percentages based on $1.5M total visitor spend; 30K total transactions. Included here are major categories visitors most often transact in. Total of visitor spend categories listed may not equal 100%. Transactions in other categories may occur, such as financial, medical, or repair services.
Great Lakes USA International Guide
• UK and Germany airport placements
• Ad translated to German
• Q4 Partner Mixer
• November 20, 4:30-7 p.m. • The Fitzgerald | A Venue by the Pabst Theater Group • Register at
2025 Visitors Guide and Map
• Purchase a listing on our 2025 Official Visitors Map and/or advertise in our 2025 Official Visitors Guide!
• Sales end November 8 for the map and November 15 for the guide
• Less than 25 map listing slots remain
• Purchase advertising in your Partner Portal – the link to register is on the homepage of the portal
Fresh. Flavor. Forward.
Partner Portal
• The Partner Portal is your one-stopshop to manage your account with Visit Milwaukee
• Please be sure to keep your information up to date, including listings, photos, amenities, etc.
• Add your upcoming leisure events to our events calendar
• A recent recording of a walkthrough of the Partner Portal is available on the portal homepage on-demand
