Direct Flight FAM

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MCCVB hosted four journalists from direct fly regions – Seattle, Denver, Phoenix and Dallas – including Jessica Hughes from Denver 303 Magazine, Jasmin Thankachen from Seattle’s Child, Pam LeBlanc from Austin Travels and Michelle Glicksman from City Lifestyle Magazine.

The journalists stayed at Hyatt Regency, and enjoyed activities like the Monterey Bay Aquarium, hiking with Big Sur Guides and Hiking, horseback riding at Pebble Beach Equestrian Center, kayaking with Adventures by the Sea and an e-bike tour of Albatross Ridge Winery with Mad Dogs & Englishmen. The group dined at Coast Big Sur, Sea Root, Woody’s at the Airport, Alvarado Street Brewery, Pangaea Grill and Lucia at Bernardus Lodge.

This trip produced a total of five media placements in publications directly in the fly regions
feeder market
Combined Impressions Garnered: 1,223,314 Average Media Quality Score: 19.5 EARNED MEDIA PLACEMENTS
of Seattle and Denver, and Dallas’s
of Austin. Publications included Denver’s 303 Magazine, Seattle’s Child, Fox 7 Austin and Austin Travels.

303

Partners featured:

- Adventures by the Sea

- Albatross Ridge Winery

- Bernardus Lodge & Spa

- Big Sur Guides & Hiking Media

- Carmel-by-the-Sea

- Carmel Valley Tasting Cottage

- Lucia Restaurant

- Monterey Regional Airport

- Monterey Winery + Kitchen

- Pebble Beach Equestrian Center

- Woody's at the Airport

Magazine showcases Denver’s evolving cultural landscape by developing innovative, inclusive and relevant content, covering city guides, music, dining, fashion and lifestyle.
Quality
Score: 20

For more than 60 years, FOX 7's news team has been breaking down the latest local, regional and national news, along with information on business, entertainment, sports and weather.

Partners featured:

- Adventures by the Sea

- Albatross Ridge Winery

- Big Sur Guides and Hiking

- Mad Dogs & Englishmen

- Monterey Regional Airport

- Pebble Beach Equestrian Center

Media Quality Score: 19

Since 1979, Seattle’s Child has been informing, empowering and educating local parents. Offering tips and tricks for parents, Seattle’s Child magazine publishes monthly, with a combined issue in June and July.

Partners featured:

- 17-Mile Drive

- Adventures by the Sea - Big Sur Deli

- Big Sur Guides and Hiking

- The Butterfly Grove Inn

- Cannery Row

- Fisherman’s Wharf

- Hyatt Regency Monterey

- Lover’s Point Park

- Monarch Sanctuary

- Monterey Bay Aquarium

- Monterey Regional Airport

- Pebble Beach Equestrian Center, - Woody's at the Airport

Media Quality Score: 20

Austin Travels is a women-owned, Austinbased travel magazine committed to highlighting destinations in Texas and beyond through the lenses of diverse explorers.

Partners featured:

- Adventures by the Sea

- Albatross Ridge Winery

- Bernardus Hotel & Spa

- Big Sur Guides and Hiking

- Carmel-by-the-Sea

- COAST Big Sur

- Hyatt Regency Monterey

- Mad Dogs & Englishmen

- Monterey Bay Aquarium

- Monterey Regional Airport

- Pebble Beach Equestrian Center

- Woody's at the Airport

Media Quality Score: 19

Scottsdale City Lifestyle focuses on connecting the local community to people places and things and offers content of highend, luxury and sophistication.

Partners featured:

- 17-Mile Drive

- Albatross Ridge Winery

- Carmel-by-the-Sea

- Carmel Valley Ranch

- Dawn’s Dream

- Monterey Bay Aquarium

- Monterey Plaza Hotel

- Monterey Regional Airport

- Monterey Touring Vehicles

- Pebble Beach Resorts

- Promesa

- Woody's at the Airport

Media Quality Score: 20

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