2016 Annual Report
IC ON I C
NEWPORT
B E A CH
Newport Beach & Company
2016
Annual Report
Intro 2
Mission, Vision, Promise Iconic Achievements
5 6 Visit Newport Beach, Inc. 8 Visitor Information 10 Leisure Marketing 14 Group Sales 18 Newport Beach & Company 22 Celebrate Newport Beach 24 Dine Newport Beach 25 Enterprise Newport Beach 26 Newport Beach TV 27 Financials 28 Governance & Staff 30 2015-2016 Highlights 34 Visit Newport Beach, Inc. 36 Newport Beach & Company 38
ICONIC LOS ANGELES LAKERS KOBE BRYANT Basketball legend Kobe Bryant and his family are residents of Newport Beach.
1
ICONIC
2 | 2016 A N N UAL R E P O RT
Introduction
Mission/Vision/Promise 5 Iconic Acheivements
6
NEWPORTBEACHANDCO.COM | 3
Each day, we have the immense fortune to promote, market and sell a destination that is truly iconic— Newport Beach, California. In 2016, Newport Beach & Company cemented its status as an industry leader, taking destination marketing to new heights. Newport Beach & Company strives to be an industry icon, serving as a model for the next generation of destination-marketing organizations (DMOs). The accomplishments of the past year prove that with innovation and determination, Newport Beach can make a global impact. Visit Newport Beach, Inc. influenced a record number of leisure travelers and meeting attendees, sharing the Newport Beach story with a wider audience than ever before. DMOs around the world from Madison, Wisconsin to Queensland, Australia are emulating the Newport Beach & Company model, marketing the entire community from tourism to economic development to everything in between. The group sales team surpassed its highest room-night goal in the organization’s history, generating 89,062 room nights in Tourism Business Improvement District hotels and $57.4 million in economic impact for the Newport Beach community. Leisure marketing advertising campaigns resulted in 78,100 incremental room nights and $38.6 million in incremental spending 4 | 2016 AN N UAL R E P O RT
in Newport Beach supporting accommodation properties during off-peak seasons. The combined 160,862 rooms represent nearly one of every five hotel rooms sold in Newport Beach. The Newport Beach & Company business units continued breaking ground within the progressive DMO model, giving Newport Beach & Company the opportunity to further support the local community. Dine Newport Beach grew as a local and visitor resource, sharing incredible dining options in the city and running another successful Restaurant Week. Celebrate Newport Beach advanced the beloved Newport Beach Christmas Boat Parade and provided marketing support to other signature Newport Beach events. Enterprise Newport Beach continued its partnership with Balboa Village Merchants Association and Balboa Island Marketing Inc. to support our local merchants in these treasured neighborhoods. Expanded studio space afforded Newport Beach Television the opportunity to grow.
Who We Are and What We Believe MISSION Newport Beach & Company is a creative and focused community-marketing agency that is singularly committed to telling the integrated Newport Beach brand story. By embracing a variety of neighborhoods, businesses and individual, unique voices into a complementary story, Newport Beach & Company strengthens all of its partners, drives new revenue to the city and enhances its overall vibrancy.
Board of Directors 501(c) 6
As we celebrate the great accomplishments of the last year, we look forward to the iconic achievements awaiting us next year as we continue elevating the Newport Beach brand. Gary C. Sherwin, CDME President & CEO Newport Beach & Company Andy Theodorou Chairperson Newport Beach & Company
VISION Newport Beach & Company aspires to be the national model for outstanding integrated community marketing and brand leadership. As an entrepreneurial leadership organization, Newport Beach & Company is creative, innovative and professional in building destination awareness both locally and nationally which drives business and economic growth. It strives to do for its partners and stakeholders what they cannot do individually.
Financial/ Administrative Team
President & CEO
DESTINATION BRAND PROMISE Newport Beach is an opulent Orange County coastal fantasyland that represents a “taste of the perfect life,” a place where visitors can experience a friendly, sophisticated, aspirational lifestyle that permits them to escape from daily reality. Comprised of a collection of unique islands and neighborhoods that form their own distinct character, the destination offers a combination of affluence, quaintness, casual glamour and attention to detail. Coupled with the manmade and natural beauty of the destination, this is the place that allows the visitor to relax and recreate and dream of what can be.
Newport Beach Foundation 501(c)3 BOD Community-Leadership Development
Brand Marketing Team
VISIT NEWPORT BEACH, INC. LEISURE MARKETING
DINE NEWPORT BEACH
CELEBRATE NEWPORT BEACH
ENTERPRISE NEWPORT BEACH
NEWPORT BEACH TV
GROUP SALES & MARKETING
NEWPORTBEACHANDCO.COM | 5
2016 Iconic Achievements
COMMUNITY ENGAGEMENT The Newport Beach & Company business units give the organization the opportunity to enhance the destination through marketing and economic development initiatives. Enterprise Newport Beach Enterprise Newport Beach continued working with Balboa Village and crafted the Balboa Island Centennial Celebration brand identity.
MEASURING OUR VALUE Newport Beach & Company and Visit Newport Beach, Inc. work tirelessly to be a valuable resource for the City of Newport Beach. Though the partners directly influenced by the organization’s efforts know the benefits, new initiatives have been incorporated among traditional tracking methods used to measure the organization’s performance. The Group Sales team tracks each booking and room night the National Account Directors facilitate. The team also measures the economic impact of bookings by using the Event Impact Calculator, created by Destination Marketing Association International Visit Newport Beach- Group Sales
89,062
Room Nights
$57.4 Million
Economic Impact
Room Nights
$38.6 Million
Economic Impact
Total Newport Beach & Company:
160,862
Room Nights
$57.4 Million
Economic Impact
6 | 2016 A N N UAL R E P O RT
Newport Beach TV Local resources have also benefitted from the Newport Beach & Company team. The in-house video production team supports Newport Beach TV, filming city council meeting and local events to air on the Newport Beach Government Access Channel.
$22.6 Million
Hotel Revenue
Visit Newport Beach Leisure Marketing Leisure Marketing has a unique challenge when measuring the impact of marketing efforts on visitation; how can the efforts of specific marketing campaigns be measured? Newport Beach & Company utilized the industry-standard method of measuring incremental room-nights or the difference between the number of visitors who stayed in Newport Beach and saw advertising versus those who did not.
78,100
Celebrate Newport Beach Newport Beach & Company has the immense fortune to market the beloved Newport Beach Christmas Boat Parade and once again added new enhancements to the centuryold tradition.
1 in 5
Approximate Rooms Sold
NEWPORT BEACH TAKES OVER PICCADILLY CIRCUS
GOING GLOBAL Newport Beach is a premiere global destination, and Newport Beach & Company is committed to bringing lucrative international travelers to the destination. With representation in the United Kingdom, China and the Middle East, Newport Beach is able to achieve a global footprint.
Dine Newport Beach Dine Newport Beach continues to be a resource for both the restaurant community and local diners. Working with community establishments benefits local businesses and residents while maintaining the destination visitors from around the world long to visit.
Presence in the United Kingdom was elevated with the launch of the UK Promotion in collaboration with the Newport Beach Film Festival. To connect directly to Chinese visitors, VisitNewportBeach. cn was launched, providing first party information in Mandarin to potential Chinese travelers. Group Sales joined leisure marketing’s China efforts with their inclusion in the Orange County Visitors Association Meetings, Incentives, Conferences and Events (MICE) initiative, with the intention of bringing the high-spending groups into Newport Beach.
NEWPORT BEACH CHRISTMAS BOAT PARADE DELIGHTS COMMUNITY VIEWERS
NEWPORTBEACHANDCO.COM | 7
2
ICONIC JOHN WAYNE ABOARD HIS YACHT, THE WILD GOOSE Former resident and local hero, John Wayne had a home in the harbor for many years. His boat “The Wild Goose” can still be seen and hosts many events, while his name lives on at John Wayne Airport.
ICONIC
8 |
Visit Newport Beach, Inc. Visitor Information
10
Group Sales
18
Leisure Marketing
14
NEWPORTBEACHANDCO.COM | 9
9,500
Newport Beach Visitor Impact
JOBS SUPPORTED
1
$
LIFE WITHOUT TOURISM
991.31
$
ADDITIONAL TAXES
Each Newport Beach household would have to pay this amount to maintain current levels of government services.
BILLION
7
FEELING THE IMPACT:
Visitor Spending
MILLION
36,628
$
Total Visitation
31
$
MILLION
Taxes Generated by Visitors
95.7%
SATISFACTION
With Their Experience
ADDITIONAL SPENDING
Additional annual spending for each household to keep the Newport Beach economy churning at the same levels. Source: 2015 Newport Beach Visitor Profile, Destination Analysts, Inc.
10 |
NEWPORTBEACHANDCO.COM | 11
2016 Newport Beach Hotel and Airport Metrics AVERAGE DAILY RATE NEWPORT BEACH HOTELS V. ORANGE COUNTY HOTELS
$300
77.2%
AVERAGE ANNUAL OCCUPANCY
$200
$163.56
$177.92
$193.38
$207.62
$222.28
$226.10
$244.00
$252.00
$261.00
$100
$100
$-
$-
2010
2011
2012
2013
2014
2015
2016F
2017F
2018F
Source: STR Inc., Tourism Economics, PFK/CBRE Hotels
AVERAGE ANNUAL DAILY RATE
80 70
67
71
73
73
76
$193.38
$207.62
Newport Beach
$244.00
Orange County
$156.74 $164.80 $138.86 $147.73 $130.99 $116.66 $124.45
2010
2011
2012
2013
2014
2015
78
79
81
82
Hotel Average Daily Rate Increase from 2010 -2018
2016F
5,500,000
5,097,797
5,000,000 4,500,000
4,632,597 4,369,031
4,704,741
Orange County Average Daily Rate
3,500,000
40 2010
2011
2012
2013
2014
2015
2016F
2017F
2018F
3,000,000
36% ABOVE
4,440,345
4,353,282
4,000,000
50
4,321,053
45% INCREASE
JOHN WAYNE AIRPORT, ORANGE COUNTY ARRIVALS
60
30
$163.56
$177.92
$222.28 $226.10
Source: STR Inc., Tourism Economics, PFK/CBRE Hotels
90
238.89
$300
$200
NEWPORT BEACH HOTEL OCCUPANCY FORECAST (%)
$
AVERAGE DAILY RATE NEWPORT BEACH HOTELS V. ORANGE COUNTY HOTELS
2009
2010
2011
2012
2013
2014
2015
Source: John Wayne Airport, Orange County
Source: STR, Inc.; Tourism Economics
12 | 2016 AN N UAL R E P O RT
NEWPORTBEACHANDCO.COM | 13
Visit Newport Beach, Inc. Leisure Marketing DIGITAL MARKETING Website Views Social Followers Social Reach
1,211,491 153,000 4,361,829
WEBSITE ROI
14% over goal
INTERNATIONAL TRAVEL TRADE
195
Wholesalers/Trade Reps Trained 13% over goal
40,908
10% over goal
Trips Generated by Website
6% over goal
$40,927,025 Total Economic Impact
$50.14
Economic Impact Per Visitor
Source: Destination Analysts, Inc.
PUBLIC RELATIONS
VISITNEWPORTBEACH.CN BROOKLYN HONOREES NICK HORNBY AND JOHN CROWLEY WITH NEWPORT BEACH FILM FESTIVAL AMBASSADOR JARED HARRIS
Notable Placements
Partnerships
832
Media Placements 31% over goal VISIT NEWPORT BEACH FASHION ISLAND CONCIERGE DESK AND INTERACTIVE KIOSK
24%
Increased Campaign Value
Fashion Island Concierge
24%
Increased Campaign Value
1,100+
Visitor Assistance Requests UK Promotion
245 Million Impressions
14 | 2016 AN N UAL R E P O RT
$8,832,640
PR Value
NEWPORTBEACHANDCO.COM | 15
Visit Newport Beach, Inc. Leisure Marketing INTEGRATED CAMPAIGNS
Top Media Markets Los Angeles, San Diego, Phoenix Las Vegas, Palm Springs
159,586,254
Total Advertising Impressions 4% over goal
THE ICONIC CANNERY RESTAURANT This warehouse that used to function as an actual tuna canning company now offers some of the best harborside alfresco dining in Newport Beach.
ADVERTISING EFFECTIVENESS
78,100
Incremental Room Nights
310%
Over Goal SENSE THE SEASON November- December 2015
114,600
DIVE INTO SPRING March-April 2016
Incremental Trips
$38.6 Million
IC ONIC
Incremental Spending
$81:1
ROI
Source: H2R Market Research
47.7 Million
Advertising Impressions
32,000
32.7 Million
Advertising Impressions
29,800
Incremental Room Nights
Incremental Room Nights
$18 Million
$9.2 Million
$66
$84
Incremental Revenue ROI
16 | 2016 AN N UAL R E P O RT
Incremental Revenue ROI
NEWPORTBEACHANDCO.COM | 17
Visit Newport Beach, Inc. Group Sales
Nights Booked
8.6% over goal
280 230 180
170
174
190
183
201
211
216
223
230
130 80 30
2010
2011
2012
2013
2014
2015
2016
2017
2018
DEMAND (ROOMS SOLD)
ACTUAL ROOM
290,000
NEWPORT BEACH GROUP ROOM-NIGHT DEMAND (ROOMS SOLD) FORECAST
270,000
AVERAGE DAILY RATE ($)
89,062
NEWPORT BEACH GROUP AVERAGE DAILY RATE (ADR) FORECAST
255,458
250,000 230,000
NEWPORT BEACH GROUP SALES DEFINITE ROOM-NIGHT PRODUCTION
223,466
230,707
248,352
251,137 255,393
100,000
266,375 258,485 262,180
79,375
80,000 70,000 56,919
60,000
210,000
50,000
190,000
40,000
170,000
30,000
150,000
89,062
90,000
2010
2011
2012
2013
2014
Source: STR, Inc.; Tourism Economics
2015
2016
2017
2018
20,000 10,000
28,901
30,348
13,031 10,115 12,063 2009
2010
Goal
2011
2012
2013
2014
2015
2016
Actual
338 DEFINITE Bookings
57.4
$
THE ICONIC DUFFY BOAT A Newport Beach invention created by Marshal Duffield, this electric boat is prominently seen throughout the harbor, used by both residents and guests for recreation and transportation.
MILLION
Economic Impact 18 |
IC ONIC
NEWPORTBEACHANDCO.COM | 19
Visit Newport Beach, Inc. Group Sales GROUP SALES EXPERIENTIAL TRADESHOW BOOTH
TRADESHOW SPONSORSHIPS
OUTREACH & ENGAGEMENT
195
Client Events
468
Estimated Hotel Revenue
130
Hosted Industry Events Site Inspections 42% definite conversion Trade Shows
102
THE ICONIC “BEACHES” MOVIE COTTAGE Key scenes from the 1988 film “Beaches” were filmed at Crystal Cove, using the historic cottages that have now been remodeled for visitor rentals.
$22.6 Million
CDX Toronto Bronze
Inter Action (AMEX) Toronto Gold Global Pharmaceutical & Medical Summit Philadelphia Gold
Meetings Industry Council Denver Platinum CBI Pharma Forum New York “Wellness” CalSAE’s Elevate San Diego Sapphire
ICO N IC
20 | 2016 AN N UAL R E P O RT
NEWPORTBEACHANDCO.COM | 21
3
ICONIC HUMPHREY BOGART AND LAUREN BACALL The Newport Harbor is where legendary actors Humphrey Bogart and Lauren Bacall fell in love and spent most their time together. Bogart, an avid sailor, spent most his time away from Hollywood in the harbor and introduced Bacall to Newport Beach.
ICONIC
Newport Beach & Company Celebrate Newport Beach
24
Enterprise Newport Beach
26
Dine Newport Beach Newport Beach TV
25 27
Financials 28
22 |
NEWPORTBEACHANDCO.COM | 23
Newport Beach & Company Marketing Celebrate Newport Beach WEDNESDAY Media Kick-Off With Grand Marshal Arte Moreno and NBTV Parade Coverage
176,000 Website Visits 10,000 Incremental Room Nights 229 Million PR Impressions
Dine Newport Beach THURSDAY Meet & Greet with Grand Marshal- U.S. Women’s Soccer Team members
FRIDAY Grand MarshalsContestants from the Voice performing on the Grand Marshal Boat
$7 Million Incremental Revenue $85,285 Sponsorships Secured
SATURDAY Grand Marshalsthe 2016 Tournament of Roses Royal Court
SUNDAY Fireworks Finale and Economic Impact Study conclusion
172,367 Website Visits 52% over goal
131Media Placements
NEWPORT BEACH RESTAURANT WEEK
6.6 Million
5.6 Million Advertising
$4.4 Million
169.8 Million
DINENB.COM
RESTAURANT WEEK CONTEST
31% over goal
Impressions 442% over goal
Incremental Diner Spending
Advertising Impressions
8,483 Social Followers 10% over goal
176.5 Million Total Impressions
PR Impressions
RESTAURANT WEEK MEDIA EVENT
ADDITIONAL COMMUNITY EVENTS SUPPORTED:
Hyatt Regency Newport Beach Summer Concert Series
Newport Beach Wine and Food Festival
24 | 2016 AN N UAL R E P O RT
Newport Beach Film Festival
Newport Beach Jazz Festival
Polar Paradise at the Dunes
Wooden Boat Festival
NEWPORTBEACHANDCO.COM | 25
Enterprise Newport BeachBalboa Village & Balboa Island
Newport Beach Television
Website Visits 8% under goal
Social Followers 23% over goal
PR Placements 53% over goal
115
YouTube Views 460% over goal
42,000
1,000,000+ Social Impressions
220,591 Total Video Views
EXPLOREBALBOAISLAND.COM
ENTERPRISE NEWPORT BEACH SOCIAL MEDIA
BALBOAVILLAGE.COM
NBTV YOUTUBE PAGE
NBTV ONLINE LIFESTYLE CHANNEL
NBTV NEIGHBORHOOD SERIES
54,800
26 | 2016 AN N UAL R E P O RT
12,258
NEWPORTBEACHANDCO.COM | 27
2016 Financials
Visit Newport Beach, Inc. Group Sales
Visit Newport Beach, Inc. Leisure Marketing
Newport Beach & Company
5%
8%
16%
12%
13% THE ICONIC LIDO THEATRE The historic Lido Theatre on Balboa Peninsula opened in 1938, premiering Bette Davis’s film “Jezebel” because she was a resident of Corona del Mar and insisted that the theatre open with her picture.
14%
4%
I CO N IC
21%
45%
50% 16%
24%
30% 5% 24%
13%
Advertising Tradeshows Sponsorships/Incentives Customized Destination Support Other Direct Sales Initiatives Revenue
28 | 2016 AN N UAL R E P O RT
Revenue
$2,820,080
Operating Expenses
$2,527,381
Advertising
$47,000
Community Relations
$145,500
Digital Marketing
$88,700
Public Relations
$11,500
Operating Expenses
$121,225
Advertising
$1,045,206
Community Relations
$287,500
Collateral
$122,600
International Marketing
$373,090
Digital Marketing
$305,601
Public Relations
$188,959
Fees and Contributions to NB&Co.
Marketing
$4,690,306
$2,226,975
Revenue
$4,094,082
Operating Expenses
$1,518,913
Advertising
$350,000
Trade Shows
$550,500
Sponsorships/Incentives
$626,000
Customized Destination Support
$615,000
Other Direct Sales Initiatives
$314,500
Marketing
$126,586
NEWPORTBEACHANDCO.COM | 29
4
ICONIC NO DOUBT PERFORMANCE AT CLEAN & SOBER BEACH PARTY Orange County native band No Doubt, led by Gwen Stefani, performed at the Clean & Sober Beach Party at the Newport Dunes Waterfront Resort and Marina, a premiere location for outdoor events, concerts and festivals in Newport Beach.
Governance & Staff Governance 24
Staff 25
ICONIC
30 |
NEWPORTBEACHANDCO.COM | 31
Newport Beach & Company Team
Governance Executive Committee
CHAIR Andy Theodorou Newport Dunes Waterfront Resort & Marina
VICE CHAIR Dennis O’Neil City of Newport Beach Appointee
Board of Directors
TREASURER Candace Bisconte ACCESS Destination Services
SECRETARY Linda Beimfohr Hornblower Cruises & Events
Carol McDermott Entitlement Advisors
Catherine Kennedy Director of Administration/ Assistant to the CEO
Craig Batley Burr White Realty
Rhanda Richardson Newport Beach Marriott Bayview
Dina Alleluia-Carr Accounting Assistant
Ruth Benjamin Hyatt Regency Newport Beach Annika Chase DisneylandÂŽ Resorts
Russ Kline American Express MEMBER AT LARGE Homer Bludau Former City Manager Newport Beach
MEMBER AT LARGE Karl Kruger Fairmont Newport Beach
Giuseppe Lama The Resort at Pelican Hill Chief Jon Lewis Newport Beach Police Department Dan Matusiewicz City of Newport Beach
Nina Robinson Hoag Hospital Gregg Schwenk Newport Beach Film Festival Tanya Thomas Fashion Island Jim Walker Bungalow Restaurant Gerard Widder Island Hotel Newport Beach
Gary C. Sherwin CDME President & CEO
Michelle Donahue CDME Senior Vice President of Group Sales
Doug McClain CDME Senior Vice President & Chief Marketing Officer
Lesley Swain CDME Chief Financial Officer
Marketing Robert Deuel Senior Director of Media Relations & Brand Management Katy Dennis Senior Director of Marketing & Strategic Partnerships Mark Rudyk Senior Director of Digital Marketing & New Media Jane Dryden Director of Group Marketing Brianna Grimaldi Digital Marketing Manager Reilly Wilson Content Marketing Manager Colleen Costello Marketing Manager
32 | 2016 AN N UAL R E P O RT
Administration
Brion Amendt Newport Channel Inn
Sam El-Rabaa Balboa Bay Resort
PAST CHAIR Debbie Snavely Marriott Newport Beach Hotel & Spa
Executive Team
Brett Erskine Video & Multimedia Manager Haly Haigh Communications Coordinator Polly Peak NBRA BID Administrator Michelle St. Amour Business Development Manager/Dine Newport Beach Marketing Manager
Group Sales Amanda Kliem Director of Sales Enrique Paulo National Account Director Hillary Burton National Account Director Lori Hoy National Account Director Michelle Devine National Account Director Jenifer Brannon Conference Service Manager Erin Stapley Sales & Research Coordinator
Kim Thompson Manager of Special Events
Newport Beach Foundation
Gordon Spencer NBTV Executive Producer
Homer Bludau Chairman
Dominic Dimare Luis Herrera Ed Olen Newport Beach TV Camera Crew
Fashion Island Visitor Center Cher Shepard, CTA Karen Fleming Leon Rodgers Visitor Concierges NEWPORTBEACHANDCO.COM | 33
4
ICONIC ACTRESS SHIRLEY TEMPLE America’s Little Darling’s own residence was a cottage on Balboa Peninsula. Shirley cut the ribbon at the dedication of the Newport Harbor in 1936 and was even crowned the first Miss Newport Beach when she was 13 years old!
2015-2016 Highlights Visit Newport Beach, Inc.
Newport Beach & Company
38 40
Accomplishments 42
34 |
ICONIC
NEWPORTBEACHANDCO.COM | 35
Visit Newport Beach, Inc. Highlights Leisure Traveler Marketing
Group Sales
Continued contract with the City of Newport Beach for 2016 with updated marketing plan and budgets
Surpassed highest room-night goal in Visit Newport Beach’s history:
$89,062 Actual
room-nights booked
Two major regional marketing campaigns deployed in top visitor markets to bolster business during key shoulder seasons:
$57.4 Million
conomic Impact Launched VisitNewportBeach.cn to expand influence in lucrative Chinese market and continue marketing efforts in the Middle East and China through OCVA
114,600 Incremental Trips $38.6 Million incremental spending 78,100 Incremental room nights $81:1 ROI
Influenced travelers and generated media coverage for Newport Beach through United Kingdom Promotion in partnership with the Newport Beach Film Festival
36 | 2016 AN N UAL R E P O RT
Elevated presence at major conferences to gain heightened exposure among captive meetingplanner audiences
Custom leisure video content integrated onto Visit Newport Beach digital platforms
195 Client Events 468 Hosted Industry Events
Gained valuable face-to-face interaction with meeting planners through events and outreach
Participated at industry tradeshows in the experiential Visit Newport Beach booth
102
Tradeshows attended
NEWPORTBEACHANDCO.COM | 37
Newport Beach & Company Highlights Celebrate Newport Beach Provided marketing support for Newport Beach signature events, including: Hyatt Regency Summer Concert Series Hyatt Regency Newport Beach Jazz Festival Newport Beach Wine and Food Festival Newport Beach Film Festival
Enterprise Newport Beach Launched the first semiannual Balboa Village Craft Beer Fest to a sell-out crowd
Partnered with the Newport Beach Chamber of Commerce to create integrated marketing campaign for the 107th Newport Beach Christmas Boat Parade
Designed brand identity for the Balboa Island Centennial Celebration
Continued partnership with the Balboa Village Merchants Association and Balboa Island Marketing, Inc.
Dine Newport Beach
Newport Beach TV Marketed Newport Beach as a premiere dining destination via year-round, seasonal marketing campaigns on behalf of the Newport Beach Restaurant Association
38 | 2016 AN N UAL R E P O RT
Created ExploreBalboaIsland.com and redesigned BalboaVillage.com
Developed integrated marketing plan for Newport Beach Restaurant Week’s 10th anniversary including successful media preview event
Opened the Newport Beach Digital Media Center and Studio 1600, giving Newport Beach & Company full in-house video production capabilities
Continued coverage of key city activities including city council meetings and local events Produced videos showcasing Newport Beach neighborhoods and activities for digital platforms including social media
NEWPORTBEACHANDCO.COM | 39
DIGITAL
Visit Newport Beach, Inc. and Newport Beach & Company Accomplishments
ROOM NIGHTS & ECONOMIC IMPACT
1.6
LEISURE MARKETING
71,800
MILLION
Total Website Visits VisitNewportBeach.com
INTEGRATED CAMPAIGNS
DineNB.com
INCREMENTAL ROOM NIGHTS
38.6
$
MILLION INCREMENTAL ECONOMIC IMPACT
82.5
GROUP SALES
89,062
MILLION
Advertising Impressions Christmas Boat Parade
Newport Beach Restaurant Week
Sense the Season
NewportBeachAndCo.com
BalboaVillage.com
ExploreBalboaIsland.com
ROOM NIGHTS
57.4
$
832
181,056
PR PLACEMENTS
160,862
Total Social Followers
United Kingdom Promotion 1 | 2016 A N N UAL R E P O RT
MILLION ECONOMIC IMPACT
Dive DiveInto IntoSpring Spring
TOTAL ROOM NIGHTS VisitNewportBeach.cn
ChristmasBoatParade.com
96
$
MILLION
DIRECT ECONOMIC IMPACT
2016 HIGHLIGHTS
Q1
Newport Beach Digital Media Center Opens ExploreBalboaIsland.com Launches
Q2
Balboa Village Craft Beer Fest Sense the Season Campaign 107th Newport Beach Christmas Boat Parade
Q3
10th Annual Newport Beach Restaurant Week Newport Beach U.K. Promotion China MICE Initiative and Leisure Website
Q4
Dive into Spring Campaign Redesigned BalboaVillage.com Group Sales Books Record Room Nights Leisure Marketing Books Record Room Nights
NEWPORT BEACH & COMPANY 1600 Newport Center Drive, Ste. 120 Newport Beach, CA 92660 VisitNewportBeach.com 949.719.6100 • 800.94.COAST