PLYMOUTH EVENT SPONSORSHIP OPPORTUNITIES
2018 visitplymouth.co.uk
ABOUT PLYMOUTH...
Plymouth is the largest port city on the south west peninsula with a resident population of 263,000 and over 100,000 in the travel to work area. Plymouth has an ambition to grow its resident population to 300,000
Plymouth provides 133,000 jobs and is home to 6,560 businesses
Plymouth benefits from over 50,000 students studying in the city, and Plymouth University is the 15th biggest university in the UK with over 23,000 students
Over 5 million people visited Plymouth in 2016, spending over £320 million
Plymouth is one of the greenest cities in the UK, with 40 per cent of the city being green space
Plymouth boasts the second highest number of Gold Anchor marinas anywhere in the UK offering some of the best berthing facilities in the country
“Plymouth is the best place to live in the country in terms of good schools, clean air, value and quality of housing and access to sparkling sea…” The Guardian
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
PIRATE WEEKEND PLYMOUTH 12 and 13 May 2018
The action-packed Plymouth Pirate Weekend takes place over 12 and 13 May 2018 on The Barbican and Sutton Harbour. The event returns in 2018 with a real Pirate Ship moored for visitors, Piratical Displays and everyone’s favourite Jonty Depp as Jack Sparrow. Attracts over 12,000 visitors over the two days Attracts families and pirate-enthusiasts Received Bronze Visit Devon Tourism Award in 2014 Featured in a number of national media, great coverage in travel publications and websites focused on children’s holiday activities
TITLE SPONSOR £10,000 per year or £35,000 for 4 years Your company name will be featured in the official event title ‘Plymouth Pirate Weekend 2018, sponsored by (Your Company)’, and you will receive other benefits such as logo on all branding, reference to your company on all media and online, homepage banner on the Visit Plymouth website, regular PR activity, one on site location to use for commercial activity, main title sponsor stand presence during the two day event, main staff engagement and participation in animation activities leading up to and at the event, sharing assets across channels. MULTI-YEAR SPONSORSHIP DEALS 2019-2021 For 2019 - 2021 the programme has yet to be designed and the marketing plan extended to encompass wider promotion across Devon and Cornwall. This is a great opportunity for the Title Sponsor to shape the design and implementation of the event, enabling greater influence over the event. We will work in close partnership to promote the event locally, regionally and nationally. TALL SHIP SPONSOR £3,000 One of the most popular attractions at The Plymouth Pirate Weekend is the Tall Ship, and this sponsorship package offers you the Tall Ship sponsor title, external branding and listing on the popular Pirate Trail, presence on Pirate Weekend webpage, logo on selected printed materials, included in advertorial description and in selected social media. ENTERTAINMENT SPONSOR £2,000 The Plymouth Pirate Weekend sees a fantastic variety of Pirate themed entertainment and there is now the opportunity to sponsor a particular performer! Package includes logo on treasure trail map (15,000 distribution), presence on webpage with link to sponsor site, included in advertorial description and in selected social media. WEST HOE PARK SPONSOR £2,000 Logo on the official Pirate Weekend Treasure Trail map, presence on Pirate Weekend webpage with link to sponsor website, included in advertorial description of event and in selected social media posts Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
LORD MAYOR’S FESTIVAL 26 May 2018
Lord Mayor’s Festival is an annual event that gives the people of Plymouth the opportunity to welcome the city's newly-elected Lord Mayor with a traditional ceremony and parade and celebrate the occasion with music, street entertainment, activities and fancy dress.
An estimated 5,000 people visit the city centre during Lord Mayor’s Day
TITLE SPONSOR As title sponsor your company will receive a number of benefits, including features in all marketing material, a presence at the event, the title of official event sponsor in all press releases and social media promotions, advert on the Big Screen two weeks leading up to the event and an advert on the Visit Plymouth website front page two weeks prior to the event.
Fantastic exhibitions and displays
Entertainment stage providing showcasing local talent
Engages local schools and community partners
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
FLAVOUR FEST 1 to 3 June 2018
Flavour Fest is the south west’s largest free food and drink festival, with over 100 traders showcasing the best produce the south west has to offer, there are delectable delights to tempt everyone. With added attractions such as Fun Kitchen, aimed at educating and inspiring children and a younger audience, and the Cookery Theatre providing entertainment for couples, families and groups of all ages and demographics, the event really does have something for everyone.
Footfall figures reach over 100,000 for the three days
Since 2004, over 1 million people have visited Flavour Fest
Features in media leading up to and during event, including Spotlight, Devon and Cornwall Life, The Guardian, ITV Westcountry, Plymouth Herald and Food Lover Magazine
TITLE SPONSOR £10,000 Choose this package and your company will be the main sponsor for the full three day event. CHEF STAGE SPONSOR £3,000 This package titles you as the official chef stage programme sponsor and gives you the branding on the Cookery Theatre Kitchen and Marquee and other benefits. SHOW SPONSOR PACKAGE £1,500 This package offers one 45 minute chef stage slot as well as presence at the event and webpage, advertising space, sponsor acknowledgement, and logo on selected printed materials. Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
ARMED FORCES DAY 30 June 2018
Taking place at Plymouth Hoe on the last Saturday in June, this spectacular event will provide a packed day of exciting entertainment, air displays, military exhibitions and displays, bands and stage performances that will attract visitors from far and wide. Highlights of the event include a veteran’s parade of standards, junior and senior services military field gun competition, combat displays, marching bands, evening entertainment and a thrilling air display. This year will include the RAF100 anniversary celebration.
Plymouth Event Sponsorship Opportunities 2018
Approximately 50,000 people attended in 2016 and 2017 Event is featured on the national Armed Forces Day website Featured in several media publications The Plymouth Armed Forces Day website was launched in 2016 Plymoutharmedforcesday.co.uk saw 40,255 page views in 2017 Visitplymouth.co.uk/armedforcesday received 79,032 impressions from April to June 2017 Winner of the Plymouth Herald City and Waterfront Awards 2017 for Best Event more than 5000
visitplymouth.co.uk
plymoutharmedforcesday.co.uk
Plymouth Armed Forces Day provides a number of extensive corporate sponsorship packages to suit all budgets and with over 50,000 visitors expected to attend; it is the perfect opportunity to get your brand noticed. It provides the perfect platform for mass exposure, branding, messaging, sampling and product placement activity for the chosen sponsors. On top of the opportunity to promote your business to thousands of visitors during the day, you will be able to position yourself and your company on Plymouth Hoe and be part of this exciting event. TITLE SPONSOR £30,000 Your company will be the main sponsor for the event. You will receive maximum exposure and opportunities for branding, messaging and key product placement during the event.
AIR DISPLAY SPONSOR £8,000 Your company could be the main sponsor for the thrilling air display, which is without doubt, one of the main highlights of the day. Offering mass exposure as tens of thousands of visitors come to see this spectacular part of the event.
TRAVEL SPONSOR £3,000 With tens of thousands of people attending this event throughout the day we would like to partner with a travel company to ensure visitors can get to and from the event with ease. This will provide great marketing opportunities.
Plymouth Event Sponsorship Opportunities 2018
ENTERTAINMENT SPONSOR £12,000 An evening concert will take place at the end of the day, keeping the thousands of visitors on Plymouth Hoe, as well as attracting new visitors to this part of the event. This provides a great opportunity to have your company banner displayed in the stage area throughout the day, providing maximum exposure.
VETERANS VILLAGE SPONSOR £10,000 This exciting opportunity for your company to support our veterans and have the naming rights to the veteran’s village, which last year had 85 military charities and organisations hosting exhibitions within the village. There will be numerous product placement opportunities, in and around the village too. COMMERCIAL SPONSOR OPPORTUNITIES £500 to £3,000 Various packages are available and can be tailored made to suit your needs.
visitplymouth.co.uk
plymoutharmedforcesday.co.uk
MTV PRESENTS: OCEAN CITY SOUNDS 26 and 27 July 2018 MTV Presents: Ocean City Sounds is the new-look live music event coming to Plymouth Hoe this Summer. Tens of thousands of music fans are expected to head to Plymouth Hoe this summer to see some of their favourite acts perform at the two-day event, which builds on the success of MTV Crashes Plymouth. Previous years have seen acts including Little Mix, Rudimental, Kaiser Chiefs and Clean Bandit play to huge crowds in the city. It marks the next step in the growth of an annual music event for the city, with the Council preparing to carry out a formal procurement process to get the highest quality and highest profile event possible in the lead-up to Mayflower 2020 and beyond. There are over 900,000 young people in the South West, aged 16-29: the Millennial generation 83% of all 2016 ticket bookings were made within the south west region. 5% of all bookings were from
international buyers The vast majority of ticket bookings came from the 16-29 demographic. This age-range is typically difficult to reach through traditional advertising MTV reaches the highest audience profile of 16-34 year olds in the UK; the key demographic that makes up over 50% of our audience – double that of the UK TV average MTV reaches 21 million adults per month and 7.7 million 16-34s (47% of UK total) In 2015 MTV staged over 150+ events in more than 70 cities, reaching over 200,000 people
ON DIGITAL OCEAN CITY SOUNDS – FACEBOOK 28,000 Likes – Reaching more than 850,000 users during the week of the event
WHAT’S ON PLYMOUTH – FACEBOOK 60,000 Likes – Reaching more than 40,000 users during the week of the event with specific posts
OCEAN CITY SOUNDS – WEBSITE Launched February 2016 – Over100,000 unique visitors per annum
VISIT PLYMOUTH – WEBSITE 1 million unique visitors per annum
VISIT PLYMOUTH – E-NEWSLETTER 15,000 subscribers
WHAT’S ON & VISIT PLYMOUTH – TWITTER 18,000 Followers
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
TITLE SPONSOR £25,000 This package will identify your company as the official title partner, receiving maximum promotion and exposure and many other benefits
EVENT PARTNER £10,000 This package will identify your company as the official event partner and includes benefits such as recognition on all related marketing collateral and PR activity
TRAVEL PARTNER £5,000 Your company will be identified as the official travel partner and includes benefits such as a dedicated section for promotion under travel on mtvcrashesplymouth.co.uk
LOCAL MEDIA PARTNER £4,000 Your company will be identified as the official media partner; offering benefits such as receiving priority status for interviews with artists and photography opportunities
ACCOMMODATION PARTNER £2,500 This package will identify you as the official hotel partner and give you benefits such as inclusion in the information leaflet that is sent with all posted tickets regarding hotel options for the event
CREATIVE PARTNER £2,500 This package will identify you as the official creative partner which will include benefits such as a dedicated section for promotion under the About Plymouth section on mtvcrashesplymouth.co.uk
RESTAURANT PARTNER £2,000 This package will identify you as the official restaurant partner and gives you benefits such as inclusion in the information leaflet sent out with all posted tickets regarding where to eat options
THE PLYMOUTH PARTNER £750 This package identifies you as the official Plymouth partner; offering benefits such as social media promotion and logo on the sponsors’ section on mtvcrashesplymouth.co.uk under a section with a working title ‘Plymouth Partners’
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
BRITISH FIREWORK CHAMPIONSHIPS 8 and 9 August 2018
The British Firework Championships held in Plymouth each year is the UK’s most spectacular fireworks display. Over two summer evenings, six professional pyrotechnic companies compete against one another with their dazzling displays to the delight of excited crowds on Plymouth Hoe. And what a spectacular sight it all is! Plymouth’s Hoe, one of the finest natural harbours in the world, offers the perfect viewing platform for this incredible competition. The event is free to attend and has become a legendary activity for Plymothians and visitors from across the country.
Attracts over 100,000 people each year, inviting families and an audience of all ages from across the country
Fireworks, live music and entertainment, fairground rides and a range of food stands to experience
TITLE SPONSOR As official title sponsor your company will receive full accreditation ‘British Firework Championships 2018, sponsored by (Your Company)’, and sponsor’s logo and name on all event collateral, media and online platforms, logo projected onto Smeaton’s Tower, commercial space on site, behind the scenes tours and many other exclusive benefits. PARTNERSHIP OPPORTUNITIES This package offers you the opportunity to sponsor one of the competitive displays, and you will benefit from your company reference on all media and online pertaining to the individual display, behind the scenes tours to meet the team, invites to the VIP Reception, one small on site location to use for commercial activity and footer banner on Visit Plymouth leading up to event. Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
OCEAN CITY BLUES ‘N’ JAZZ FESTIVAL 10 to 12 August 2018
Located on the Parade area of The Barbican, the Ocean City Blues N Jazz Festival is back following its success in 2017 which saw over 20 local acts perform to hundreds of people. This year’s event will take place between Friday 10 and Sunday 12 August and will conclude a great week of events in Plymouth that includes the British Firework Championships. TITLE SPONSOR Choose this package and you will be the title sponsor for the event, providing you with maximum commercial opportunities and featuring your company in all PR and marketing opportunities. STAGE SPONSOR Chose this package and your company will be stage sponsor for the event, and will include your company branding on the stage, the stage promoted with your company name and mention of company in PR and marketing opportunities.
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
SEAFOOD FESTIVAL 15 and 16 September 2018
Taking place on the Barbican and Sutton Harbour, in its seventh year, will contain a Chef Stage with local and celebrity chefs demonstrating dishes to the local public, as well as a fresh fish auction, stalls promoting sea awareness and charities, children’s trail, a number of trading stalls that sell local, freshly cooked seafood dishes or sea themed craft stalls. There will also be a street entertainment area with a shanty band singing, family activities, face painting and a crabbing competition. Attracts over 12,000 people across the weekend Families and sea-food enthusiasts Features local celebrity chefs Promotes sustainable fishing – Plymouth became the first city in the UK to achieve the Fish2Fork Blue City sustainable seafood award
The Plymouth Seafood Festival provides the perfect platform or mass exposure, branding, messaging, sampling and product placement activity for the chosen sponsor, with the opportunity to promote your business to 12,000 visitors during the three day event, among many other benefits. TITLE SPONSOR £15,000 Choose this package and your company will be the main sponsor for the full two day event, giving the event title ‘Plymouth Seafood Festival, sponsored by (Your Company)’ and many additional benefits.
STAND SPONSOR A – £1,000 / B – £500 The stand sponsor package gives your company presence at the event and on the Visit Plymouth site, advertising space, sponsor acknowledgement, and logo on selected printed materials.
Plymouth Event Sponsorship Opportunities 2018
FUN KITCHEN £2,000 The package will give your company the branding on the Fun Kitchen marquee and area, presence on the website, and logo on selected printed materials and digital images.
visitplymouth.co.uk
BONFIRE NIGHT 5 November 2018
Plymouth’s Bonfire Night is a spectacular evening of music, lighting and fireworks display. The countdown to the pyrotechnic action gets underway in the evening with entertainment from the stage on the Hoe. There are also fairground rides and food stalls to make this a fun packed and thrilling community evening for the whole family. Approximately 20,000 people attend Bonfire Night on Plymouth Hoe Pyrotechnics, fireworks, fairground rides and food stalls Family-orientated event
TITLE SPONSOR £8,000 This package gives the title: ‘Bonfire Night 2018, sponsored by (Your Company)’ along with maximum exposure to your company, including branding on Smeaton’s Tower. You will also receive promotion via the Visit Plymouth website and one on-site location to use for commercial activity. DISPLAY SPONSOR £4,000 Reference to your company on all media & online pertaining to Bonfire Night, behind the scenes tour of the Royal Citadel to see the displays set up, project your business logo on the Citadel walls along with ‘Display sponsored by (Your Business)’, one small on site location to use for commercial activity, and promotion on Visit Plymouth. ON SITE COMMERCIAL LOCATIONS £2,000 This is a great opportunity to position yourself and your company onto the event site on Plymouth Hoe, where you will be given an on-site location to use for commercial activity e.g. skills, recruitment or general awareness. Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk
CONTACT All packages within this document can be tailored and made to best suit your business objectives and needs; contact us for more information. Victoria Allen Events & Marketing Manager Plymouth City Council Victoria.Allen@plymouth.gov.uk 01752 398493
Amanda Lee Marketing Manager Plymouth City Council Amanda.Lee@plymouth.gov.uk 07836 728000
www.visitplymouth.co.uk
Plymouth Event Sponsorship Opportunities 2018
visitplymouth.co.uk