Reno Sparks Convention and Visitors Authority

Page 1

Reno-Sparks Convention and Visitors Authority 2008-09 Marketing and Sales Plan Table of Contents Section

Page

Table of Contents

1

Introduction

2

RSCVA Mission, Vision, Values and Brand

3

SWOT Analysis

4

Executive Summary and Strategic Plan Overview

8

Market Research Overview • Leisure Travel • Conventions and Meetings • Tourism Sales

10

Plank 1 Increase Convention Sales and Marketing • Marketing Objectives • Convention Sales Objectives

15

Plank 2 Increase Tourism Sales and Marketing • Marketing Objectives • Tourism Sales Objectives

20

Plank 3 Special Events Philosophy and Funding • Marketing Objectives

25

Plank 4 Efficiently Manage Assets • Marketing Objectives

27

Plank 6 Address Average Daily Rate • Combined Departmental Objectives

28

Appendixes • Advertising Plan • Travel Schedules • Marketing and Sales Plan Definitions

29 30 33 41

RSCVA 2008-09 Marketing and Sales Plan

1

6/27/08


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