Reno-Sparks Convention and Visitors Authority 2008-09 Marketing and Sales Plan Table of Contents Section
Page
Table of Contents
1
Introduction
2
RSCVA Mission, Vision, Values and Brand
3
SWOT Analysis
4
Executive Summary and Strategic Plan Overview
8
Market Research Overview • Leisure Travel • Conventions and Meetings • Tourism Sales
10
Plank 1 Increase Convention Sales and Marketing • Marketing Objectives • Convention Sales Objectives
15
Plank 2 Increase Tourism Sales and Marketing • Marketing Objectives • Tourism Sales Objectives
20
Plank 3 Special Events Philosophy and Funding • Marketing Objectives
25
Plank 4 Efficiently Manage Assets • Marketing Objectives
27
Plank 6 Address Average Daily Rate • Combined Departmental Objectives
28
Appendixes • Advertising Plan • Travel Schedules • Marketing and Sales Plan Definitions
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RSCVA 2008-09 Marketing and Sales Plan
1
6/27/08