2007 Visitor Profile Summary
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Filters Applied:
Age
Area
Total Records Returned 600
All Areas
All Ages
Income
Key Market
All Incomes
All Key Markets
Q1
Q2
Q3
Q4
YTD
%
80
72
77
80
77
% %
4 96
3 97
3 97
2 98
3 97
Visiting Primarily for Conv/Meeting
% %
11 16
8 5
4 11
12 7
9 10
First-Time Visitors
%
20
18
21
18
20
Average Visits per Year
#
3.9
3.3
3.5
5.0
3.9
Average Adults in Party
#
2.7
3.1
2.7
2.5
2.8
Booking With Travel Agents
%
4
5
5
4
5
Automobile
%
58
50
56
54
55
Bus
%
3
3
2
5
5
Train
%
2
1
1
1
1
Air
%
34
43
37
39
38
RV
%
1
1
1
0
0
Gaming
$
110
138
108
137
123
Non-Gaming (Excluding Lodging)
$
49
81
85
79
73
$
158
218
193
215
196
Single
%
21
14
16
19
18
Divorced
%
5
4
4
3
4
Married
%
67
72
69
64
68
Widowed
%
2
5
6
9
6
Living with partner
%
4
3
2
2
3
Yrs
52
55
56
56
55
$000's
$ 89.7
$ 76.1
$ 73.7
$ 69.0
$ 77.1
Male
%
54
54
50
58
54
Female
%
46
46
50
42
46
Return To Area: Intend to Return to Reno/Tahoe (Within 2 Years) Trip Characteristics Day Visitors Overnight Visitors Visiting Primarily for Business
Primary Mode of Transportation:
Mean Daily Budget (per person)
Total Family and Marital Status:
Age & Income * Average Age Average Annual Income*
Gender:
Note: Year to date calculated by using simple averages of quarters. *Mid-points of Income category data were used to estimate average annual income. 2006 Data is preliminary and subject to change
Report Created By: Infosearch Intl, 475 Hill Street, Reno Nevada 89501, for more info call: 775.323.7677
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