Why this guide is essential for Queensland tourism and events operators

This guide introduces you to a new era of travel – ‘transformational experiences’. Our aim is to help put you at the forefront of a global travel movement and increase your bookings and revenue.

Delivering transformational travel experiences will delight your guests, improve your social media and travel platform reviews and rankings and build loyal advocates for your business and region. You will also squarely align your business with Queensland’s purpose-led brand philosophy of ‘travel for good.’

Use this guide to:

• Learn what Queensland’s brand means in practice

• Gain new insights into the changing needs and expectations of travellers

• Understand how to design and deliver exceptional transformational experiences

• Deepen engagement with your guests

• Differentiate your experience through innovation, and enhance your competitive advantage

When this journey started, we could not foresee the impact COVID-19 would have on so many in our industry. For our travellers, COVID-19 has amplified the quest for transformational experiences.

We offer this guide not despite the pandemic, nor because of it, but as the best way forward for our industry to overcome and thrive amidst the many unpredictable events we continue to face.