Who has this guide been designed for?

In developing the guide, we have sought to ensure it is relevant to all Queensland’s tourism and event operators, regardless of size and type.

While it has been designed with a logical flow to inform you on how to transform your visitor experiences, if the document looks daunting and you are not convinced it is worth your time and effort, we suggest reviewing your operation against the selfassessment tool on page 25.

This will give you an indication of how well you are currently doing, or not, in delivering truly transformational experiences and will certainly give you an indication of the areas of your operation that may require particular attention.

Acknowledgements: Tourism and Events Queensland wishes to thank the team at Forrester for sharing their expertise and providing information for this manual. A special thanks to Jayne Jennings from JJ’s Strategic Consulting for her invaluable editing. Thank you also to the tourism businesses featured as case studies for their generous assistance with providing information and images. This document has been developed by Visit Sunshine Coast in collaboration with Tourism and Events Queensland as a localised adaptation of TEQ’s Ultimate Transformational Experience Guide specifically tailored to Sunshine Coast region tourism operators. This Sunshine Coast edition includes a new chapter 03, Get to know the Sunshine Coast brand.

© Tourism and Events Queensland & Visit Sunshine Coast 2023

Disclaimer: Tourism and Events Queensland (TEQ) has produced this publication in the interest of promoting tourism in Queensland. The information contained within this publication has been compiled with all due care. TEQ makes no warranty or assurance as to the correctness, completeness or suitability of the information. In no event will TEQ be liable to any person in contract, tort or otherwise if any information in the publication is incomplete, inaccurate or not suitable for the purpose you use the information for.

Queensland & Visit Sunshine Coast 2023

WHY TRANSFORMATIONAL EXPERIENCES?

Introducing transformational experiences and their relevance to Queensland’s tourism and events industry. Rise of the purpose-led economy.