Brand principles in practice

• Mental wellbeing.

• Grow and evolve by discovering, learning and having a deeper understanding.

• Create and innovate.

• Physical wellbeing.

• Feel energised, active, motivated and challenged.

• Encourage healthy, positive lifestyles.

• Emotional wellbeing.

• Feel a sense of belonging and connection to others.

• Contribute to something greater than yourself.

• Make the world better.

• Promote progress, freedom, equality, diversity, tolerance.

• Eliminate poverty and discrimination.

• Participate in an engaged community based on shared positive values.

• Bring people together in an inclusive, proud and supportive society.

• Care for, contribute to and protect our natural environment.

• Educate and raise awareness to create advocacy and action.

“We provide visitors with stories and knowledge that enable them to connect to country authentically through the eyes of the local Aboriginal people. Visitors learn about land and sea country, the seasons, the plants, the animals and the bush medicine.”

Juan Walker, Walkabout Cultural Adventures

“We provide an unforgettable, highly customer-focused tour of the Great Barrier Reef to small groups of like-minded guests who are looking for a unique, personal Cairns reef tour experience.”

Alan Wallish, Passions of Paradise

“So many people are on the same mission and want to be there beside us holding our hand. I enjoy spending time with our guests as I can help inspire them that the most important thing is looking after this planet.”

Peter Gash, Lady Elliott Island

“Supporting people and organisations such as the Royal Flying Doctor Service who are looking after our guests is the right thing to do.”

Greg Donovan, Big Red Bash

“The Master Reef Guides program is resonating with people of all ages and cultures and creating a community that wants to make a difference to the environment and sharing that with others.”

Fiona Merida, GBRMPA, Master Reef Guides Program

“Learning to care for the environment comes from a deeper understanding of the environment and we achieve that through the interpretation we provide.”

Vicky Jones, Red Dirt Tours

Get To Know The Sunshine Coast

BRAND Introducing the Sunshine Coast brand. Sunshine Coast brand ingredients.

What the Sunshine Coast brand promises to travellers. Bringing the brand to life.