Introducing the Sunshine Coast brand

The Sunshine Coast brand is much more than amazing beaches, lush hinterland and world-class experiences. It transcends the tangible and reflects all the things about the Sunshine Coast that you can’t touch.

In short, the Sunshine Coast brand reflects how people feel about the destination.

The Sunshine Coast brand embodies Queensland’s Travel for Good principles and is anchored by a common purpose ‘To Enrich Lives Through Travel’.

It is Visit Sunshine Coast’s (VSC) role to align the Sunshine Coast’s tourism industry to the Sunshine Coast brand. To do this, VSC uses the Sunshine Coast brand framework.