Bringing the brand to life

The easiest way to understand the Sunshine Coast brand, is to see it in action through our campaigns. VSC’s current hero campaign is called ‘Sunshine Moments, For real’.

The idea behind the campaign is to leverage what’s in our name (i.e. ‘sunshine’) and go a step further to show visitors how a trip to the Sunshine Coast brings out the sunshine in them. It does this by showing that on the Sunshine Coast ‘sunshine’ is not just a thing, but a feeling. Visitors get this sunshine feeling when they come to the Sunshine Coast. And the hero campaign invites them to ‘Come and find their own Sunshine Moment, For real’.

WHAT DO YOUR GUESTS WANT?

Build your understanding of the new traveller.

What today’s travellers want. Understanding your guests.