Rising consumer expectations

Consumer expectations for better experiences are being demanded across all industries, retail, hospitality, commercial, services…when one industry raises the bar, all industries must rise to the occasion.

Experiences over possessions

• Preferences for experiences over possessions.

• Spending on services is growing at a faster pace than spending on durable goods.

• The opportunity to deliver an exceptional experience is no longer limited to your offering on the ground. Consumers are demanding exceptional experiences from when they start dreaming about their next holiday, through to when they book, experience, and once they return home.

Demand for purpose-led brands

• Consumers are going beyond product features and prices –seeking purpose-led brands that align with their own personal beliefs and values.

• 65% of our future global travellers expect brands to play a more meaningful role in society.

• Sustainable tourism demand is growing across our existing and future travellers.

Spotify & Culture Co-op Global Research 2019, 'Align with Consumers' to Win Their Hearts and Wallets Reports 2017; https://intrepidtravel.com/travel-trends-2018/ https://www.weforum.org/agenda/2016/09/what-will-travel-look-like-in-2030/; http://www.tourism4development2017.org/why-tourism