What today’s travellers want

You may already recognise your guests’ changing travel aspirations. Here’s a snapshot of the preferences of these emerging travellers to better help you understand the transformational experiences they are seeking. Recognising that travellers are more alike than different, TEQ has adopted a global approach to segmentation, with a focus on the following segments; Solo, Couple, Family and Visiting Friends & Relatives. The health crisis and the unprecedented disruption caused by COVID-19 has profoundly impacted consumer needs, with three key shifts emerging across all segments. These include higher expectations for hygiene and safety practices, making wellbeing a priority, and the need for value and flexibility to offset economic concerns, income instability and continued border control / travel restrictions changes.

Solo Traveller

The exhilaration of a new adventure, personal growth and freedom are what travelling solo is all about. Travel allows me to reclaim my sense of self, find purpose and be part of something greater than myself.

Planning:

• Planning is a critical, with solo travellers seeking validation from trusted recommendations to build confidence in destination of choice and selecting must-do experiences.

I seek:

• New, different and fulfilling travel experiences that allow me to reconnect with myself and forge a deeper connection with people, places and culture.

• Value for money experiences – affordable options that give me the experience I want.

• Heightened reassurance for hygiene and safety as well as booking flexibility so I can travel safely and freely.

• To connect with like-minded people who share my interests and passions and seek recommendations on what to do from locals and travellers alike.

What I avoid on my travels:

• Unnecessary risks that may impact my health, safety or wellbeing.

• Experiences that are touristy and don’t have a laidback local feel.

Couple Traveller

Travel enables my partner and I to reconnect, relax, and grow and evolve together by discovering new experiences and having a deeper appreciation for people, places and culture.

Planning:

• Plans longer holidays 2-4 months in advance and balances these with impulsive short-stay getaways.

I seek:

• Unique and life-changing experiences that enable us to contribute, care for and be a part of something greater than ourselves.

• Experiences to reconnect and bond with my partner.

• To unwind on holidays, and bring balance to our busy lives.

What I avoid on my travels:

• Inauthentic travel experiences that are out of touch with the locals –gimmicky, mainstream, overcrowded.

• Any experience that may harm nature of cause damage to the environment and community.

• Service providers that do not implement sustainable operating practices.