What today’s travellers want

Family Traveller

Family holidays are our time to slow down, take pause and reconnect. Travel is about sharing in experiences the whole family will enjoy, and creating memories we’ll cherish for years to come.”

Planning:

• Plans holidays about three months in advance, with holidays planned around public/school holidays.

I seek:

• To spend time with, bond and connect with my family through a once in a lifetime trip with experiences my children will enjoy.

• To teach my children to be good people and expose them to experiences that will give them a well-rounded view of the world.

• To feel welcomed and accepted to freely immerse my family in a place without any risk or hassle.

• Value for money experiences.

What I avoid on my travels:

• Experiences that aren’t child-friendly, or are unclear if they have options that will suit my family.

• Anything that puts the comfort, safety and wellbeing of my family at risk –unnecessary hassle, poor service, travelling long distances without breaks, uncertified operators, inaccessible locations.

Visiting Friends & Relatives Traveller

I travel to create lasting memories with my friends and family and experience new things together.

Planning:

• Plans most holidays around public/school holidays. It is typically the host who plans the holiday.

I seek:

• To reconnect with myself, my family and friends through travel and experiencing new things.

• To relax, unwind and create lasting memories with my loved ones.

• Experiences that meet the needs of everyone in my travel party, and impress friends and relatives who are visiting.

• Uncrowded and responsibly managed destinations and experiences that ensure the safety of myself, my family and friends.

What I avoid on my travels:

• Unnecessary risks that may impact the health and wellbeing of my family and friends or myself.

• Experiences that are touristy and don’t have a laidback local feel.

• Uncertified service providers.