Getting started

Now that you have a better understanding of what your guests want from their travels, and how the Queensland brand is responding to these evolving traveller needs, this section will help you identify any specific changes you might need to make to your operation to deliver truly transformational experiences and build better business success.

1. Your guests’ Five Stages of Travel: Start with the five stages of travel your guests go through: Dreaming, Planning, Booking, and Experiencing. Underlying all stages is Sharing.

2. Guest journey self-assessment: We include a self-assessment for you to think about the experience you currently offer your guests.

3. Guide to the stages: The guide takes you through each stage of travel and helps you identify changes you can make to deliver transformational experiences for your guests.