Planning INVESTIGATE

& IMAGINE

Key Questions

Planning is where your prospective guests start investigating the various options for the holiday they have been Dreaming about.

Your role is to move them from ‘Planning’ to ‘Booking’ by appealing to their emotions: help them imagine how you can provide them the ultimate transformational holiday experience they are craving.

1. How do you appeal to your guests’ values in order to differentiate your experience?

2. How do you communicate your unique selling proposition and that real taste of Australia in a competitive global market?

3. How do you address concerns your guests may have that would prevent them from choosing you?

4. How do you help them imagine the highlights of the experience they would have with you and how it will transform them?

5. Your guests are planning a holiday, not just a single experience – how do you link to other local experiences to enrich their visit and build a sense that they are about to discover a community?