Booking

COMMIT & ANTICIPATE

Booking is commitment. The potential guest has chosen your business and becomes your confirmed guest.

The booking process needs to be as easy as possible and in the guest’s channel of choice.

This is also the stage where you should confirm the booking, share key information to plan for the day/experience, and help guests anticipate the emotions the experience will deliver.

A good booking process and clear information help reinforce for your guests that they have made the right choice.

Key Questions

1. How simple and easy can you make the booking process in your guest’s platform via their channel of choice (e.g. website, mobile phone) and, preferred payment mechanism and currency?

2. Do you confirm the booking? How do you enable, respond to, and confirm special requests?

3. How do you ensure guests know what to expect or bring on the day/experience?

4. How do you continue to build anticipation?

5. How do you link in with other local experiences and start to build a sense of community?