PRE-EXPERIENCE Experiencing

This stage is focused on providing any information the guest needs to be adequately prepared for their experience – and taking it to the next level by building anticipation.

Be sure you continue to provide useful and required information in the lead up to your guest’s experience with you.

Keep your guests engaged, informed and eager for the experience ahead.

Key Questions

1. Do you stay in touch with your guests between booking and their experience with you?

2. Do you use the opportunity to stay in touch as a way to help them further enrich their visit?

3. Do you share your story, building curiosity and laying the groundwork for inspiration?