The infinite beauty created over thirty centuries of history has instilled in the character of the Italian people an inexhaustible capacity to give life to things that evoke admiration, emotion and wonder in those who see them. In Italy today the artistic heritage handed down from past generations coexists happily – and blends magically - with a legacy of contemporary beauty consisting mainly of industrial products, which are particularly numerous in certain sectors (e.g. fashion and design), but featuring also creations of a strictly artistic nature. Due to the gradual impoverishment of the public sector and the simultaneous dwindling of private fortunes, in the years to come an enormous amount of this heritage is destined to be ‘released’ and sold off to foreign buyers. In Europe, America and Asia, in fact, there are wealth segments, both public and private, that regard beauty as an intrinsic part of the Italian identity, and today these beauty-lovers are coming to Italy in disorderly hoards and relentlessly taking away things that we Italians, perhaps out of some obscure form of jealous nostalgia, would rather remained rooted in our land forever. The entrepreneurial initiative “Cose Belle d’Italia” aims to intercept, albeit minimally, this flood of opportunity. The purpose of the project, in fact, is to channel financial resources to the acquisition, preservation, and valorisation of carefully selected products and specialities which, for the fact of being Italian and bearing the mark of Italian history, geography, culture, tradition and genius, are clearly recognised in any international context as beautiful, and therefore timeless, since they express values that are eternal. Motivated by the fact that such an incalculably large heritage exists in a country that appears to be incapable of safeguarding and valorising it, an investment programme was set up for purchasing Italy’s ‘beautiful things’ with a threefold goal. The initiative, in fact, aimed to create profit for investors, to valorise the assets themselves along with their Italian character and, therefore, the country of Italy, and, last but not least, to favour the personal gratification, of an ethical and cultural nature, of all those involved, in a context of regained national pride, unobtrusive but nevertheless real.
Cose Belle d'Italia was founded in 2013 with the aims of preserving made in Italy excellences and intercepting personalities with common passion for the Italian lifestyle. Since that moment, Cose Belle d’Italia Group has been growing vigorously and with its unchanged mission of valorising the extraordinary Italian cultural and craft heritage. Nowadays it aggregates 23 entities representing tradition, beauty and quality, and promotes editorial as well as experiential initiatives in culture, sport, food, design and fashion. The classical music magazine Amadeus, the shoes excellence Alberto Del Biondi, the publishing treasures FMR and UTET Grandi Opere, the flagship of the Italian boat industry and the arts bindery Arte del Libro entered Cose Belle d’Italia in 2014. The following year, Il Mondo Del Golf Today, Sci-Il Mondo della Neve and La Madia Travelfood magazines joined Amadeus into the editorial centre, new player in specialized journalism. Apreamare, symbol of the typical “gozzo” of Sorrento, and Antica Tostatura Triestina, pearl of the coffee tradition, also enter the Group. In 2016, with the creation of Industria Del Design and the architects’ hub Maestria, alongside the brands Nerocarbonio and Laverda Collezioni, already part of the Group, Cose Belle d’Italia consolidates in furnishing, locations design, apparel and innovative installations for high profile initiatives. The same year, the Group founds its production company Bel Vivere Events and acquires the long-established magazines Yatch Capital and Watch Digest. The Group grows further thanks to the entrance of Feletti, representing the chocolate Piedmont tradition. After three years, almost entirely dedicated to enhancing its companies’ portfolio and consolidating an efficient and innovative synergy model, Cose Belle d’Italia faces a determinant strategic phase for the completion of its mission: the move from financial holding to operative holding. For the future, big event formats development and internationalization and are among the biggest challenges of Cose Belle d’Italia.
Nowadays Cose Belle d’Italia is a Group of companies and brands able to narrate the Italian lifestyle in an emotional and unique mode. After three years made of an intense acquisitions growth strategy, the development plan of Cose Belle d’Italia is currently in its evolutionary phase, aimed at further valorising the excellences part of it. From a Financial and Operative Holding model to a Media Company. The momentum to make this crucial transition comes from the irreplaceable competences, goods and contents coexisting within the Group and walks some strategic paths: Entertainment│Cose Belle d’Italia will generate events, shows and cultural exhibitions focused on the Italian lifestyle, with the aim of becoming the privileged portal to access to authentic Italian emotions. Sales network│Cose Belle d’Italia will propose a new model of store in strategic locations, offering not only excellent goods, but also consumer experience immersive in Italian arts, music, food. Digitalization│Cose Belle d’Italia will build up an e-commerce platform for the sale of high quality products entirely created by the Group. The digital platform will be the point of reference for a digital community grouping Italian lifestyle lovers. Distribution network│The entertainment and retail activities of Cose Belle d’Italia will be supported by an international commercial network able to favour the international development of each company part of the Group.
887
400
Years of history
Employees and collaborators
10
16
23
Italian cities
Companies
Brands
Milan Cose Belle d’Italia S.p.A. is a Group that aggregates Italian companies representing Made in Italy excellence. Cose Belle d’Italia acquires, preserves and valorises them within an integrated system based on the perennial values of Italian beauty, culture and the Italian “bel vivere” lifestyle. The Group operates across every sectors, creating value and promoting the dissemination of this culture of excellence among the subsidiaries. Controlled by Europa Investimenti, Cose Belle d’Italia was founded in 2013 following the definition of its “Manifesto” that fixes the fundamental values inspiring the vision and the mission of the Group.
cosebelleditalia.com/en/home
Media Entertainment In line with the values and the growth plans of Cose Belle d’Italia, the Group has created the company Cose Belle d’Italia Media Entertainment. This evolution reflects the development path of Cose Belle d’Italia, which with its division Media Entertainment is aimed at proposing a wider offer of contents creation through formats production designed, created, managed and distributed in Italy and worldwide directly by the company. The offer of formats includes the proposal of big events, development of contents to be vehicle on any platform type, with the final objective of valorising Italian goods, firms, brands and excellences, as well as their respective emotions, with an ethic and cultural approach to communicate and generate richness.
Todi Arte del Libro is specialized in arts bindery. Founded in 1995 in Todi, Perugia province, it is the result of decades of experience in publishing and printing. In a short time the company became known for its carefully selected materials and wise use of machinery in constant pursuit of solutions for creating products of the highest quality. Each item is designed to offer collectors and bibliophiles an editorial product that manifests the strong sense of tradition of this Laboratory, which is known for its artistic capacity and revival of ancient techniques and craftsmanship. The job is the result of a close and decennial collaboration with the most important Italian publishers. Raw materials come from the territory in which Arte del Libro operates and from suppliers who have in common passion for this vocation, culture and manual skills: pure cotton paper, certified Tuscany leather, parchment to cover large format books and fine wood. In 2014, Arte del Libro joined Cose Belle d’Italia, with the objective of valorising the huge potentialities of craftsmanship, beauty and “Italianity” part of the Umbria firm’s DNA, aiming at consolidating within the Italian market as well as expanding internationally.
artedellibro.com/en/home
Sorrento Apreamare is a historic brand of the Italian boating industry known for its typical “gozzo sorrentino”. The company was founded in Sorrento in 1849. It continued to pass down the shipbuilding tradition from father to son, making “gozzo” boats propelled by oars and lateen sails for decades. Motor propulsion was not introduced until after World War II. Thanks to the arrival of Cataldo Aprea in the ‘80s, the firm began to make progress in leaps and bounds as it established its unique style. The introduction of fiberglass in the construction of the hull and, later, of the variable geometry planing hull were the cornerstones. In few years, Apreamare together with the building contractor Salvatore Pollio, established itself as a brand of excellence globally. In 2001 Apreamare joined Ferretti Group: this fruitful partnership allowed the company of Aprea and Pollio families to grow in new markets, and continued until 2010. In 2005, Cataldo Aprea, designed new motor-yachts with flying bridge, retro rounded lines and windows: this was the birth of the Maestro series, a tribute to the master shipbuilders of Sorrento. In 2015, Cose Belle d’Italia, through its subsidiary Imbarcazioni d’Italia, signed a multi-year agreement for the development of the brands Apreamare and Maestro, in order to develop a plan including the launch of new models and the development of new markets.
apreamare.it/aprea-en
Cremona In the 19th century Turin became a renowned centre for the production of chocolate, giving birth to the aromatized “diablotin” and “givu” chocolates. Within this experimental context, Carlo Birocchetto set up his chocolate-production company in 1882. Carlo transformed what was once a tiny chocolate laboratory into a highly respected international confectioner company. After the end of the First World War, Giuseppe Feletti acquired Birocchetto’s company changing its name to the current Feletti, growing its operations. In 1968 he opened a new plant production in Northern Italy, Pont–SaintMartin, Valle d’Aosta. Nowadays Feletti’s production relies on the most modern machineries and technologies fuelled by ongoing research & development efforts. Such investments enable the company to innovate its product portfolio whilst at the same time remaining loyal to its hand-crafted tradition of Birocchetto’s laboratory. Gianduiotti Azzurri, descendants of the old Turin workshop’s “givu” and symbol of the city renowned in Italy and abroad, are the flagship of the company’s broad product portfolio. Since 2012, Feletti, along with Sorini, a renowned brand characterized by a relevant commercial presence in international markets, is controlled by HDI Holding Dolciaria Italiana. In 2016, it has joined Cose Belle d’Italia with the aim of strengthening the development plans in Italy and abroad.
feletti-cioccolato.it/en
Trieste Antica Tostatura Triestina is born of the passion of a man who is in love with coffee, Alessandro Hausbrandt, who renewed and rediscovered the ancient art of coffee in his native city, Trieste, the cradle of the coffee and literary culture since the beginning of the 19th century. Matching the three basic elements of the ancient alchemic arts, earth, air and fire, making them work alongside high technology, ATT created a unique and unmistakable product, recognized by connoisseurs of the real Italian Espresso throughout the world, exporting its coffee to cities such as Trieste, Venice, Milan, London, Belfast, Brussels, Antwerp, New York, Tokyo, Hong Kong and Dubai. A small coffee can enfold the message of an entire lifestyle, a magical moment of pure hedonism, an art in which we Italians are universally acknowledged as masters. A distillate of pure passion for life, for nature and for its fruits: this is what ATT coffee is and wants to be, the ambassador of the Made in Italy mark worldwide. Antica Tostatura Triestina is part of the Cose Belle d'Italia Group since 2015, to consolidate the growth of its trademark in Italy and abroad, boosting the passion, tradition and innovation imbued in the art of its coffee as a symbol of the Italian excellence worldwide.
attcaffe.com
Padua Founded in 1984 in Padua, the company Alberto Del Biondi is a centre of excellence in the made in Italy shoes industry. It designs and manufactures prototypes of footwear and accessories, which stand out for their innovation, authenticity, elegance of the Italian style. Alberto Del Biondi groups professional designers, stylists and pattern makers supported by a team of material experts, trend-hunters, market analysts, marketing specialists. Innovation, fuelled also through business relationships and partnerships developed with leading international design research institutes such as Venice International University and Chicago Art Institute, allows the company to offer constantly cutting-edge design. This multiplicity of skills makes it possible to develop the projects integrally, from the conception of the idea to the industrialisation of the shoe. Since 2014, it is part of Cose Belle d’Italia. The Group aims to bring the style, design and technology of Alberto Del Biondi’s footwear globally at the service of important brands, while increasing the skills and entrepreneurial passion of Alberto Del Biondi himself.
albertodelbiondi.com
Bologna The activity of the publishing house FMR began in 1964, when Franco Maria Ricci decided to pay tribute to a fellow countryman, Giovan Battista Bodoni, by publishing his celebrated “Manuale Tipografico”; a choice that was to mark the recent history of publishing. The “Bodoni” font, with its sophisticated elegance, became the symbol of an idea of visual aristocracy that was to set a new model. A copious iconographic apparatus and a partiality for features such as the beauty of the body of the script, a well-proportioned and harmonious layout and the finest quality laid paper and bindings form the basis of the most famous FMR series. In 2000, Art'è took over the ownership of the publishing house and, while maintaining the same intellectual level, enriched it with its own legacy of books characterised by an extraordinarily high level of publishing and the aggregation of the greatest interpreters of contemporary art and culture, the greatest masters of the ancient art of the book and of artistic craftsmanship and fine materials. The publishing house is able to safeguard the art of the book and maintain its original value, with each element of the highest quality possible, to guarantee a lasting heritage that can be handed down to posterity as a ‘building stone’ of the cultural and patrimonial identity of each one. Several new series have been created, dedicated to texts on Italian and European artistic and cultural awareness and heritage, illustrated by contemporary photographers, painters and sculptors. Innumerable collaborations have been set up with the most prestigious national and international institutions of art, culture and religion. The most important works are housed in libraries and the most prestigious museums around the world. Since 2014, FMR is part of Cose Belle d’Italia with the aim of expanding further in the domestic and international markets.
fmrarte.com
Padua/Milan Industria Del Design was born in Milan through the acquisition of the projects archive of industrial design products created by the designer Alberto Del Biondi in more than ten years of activity. The projects, many of whom are unedited, are related to creative proposals in sectors such as furniture, enlightenment, navigation, food and retail. Industria Del Design has a team of excellent designers and brand specialists who works in a new Lab, out of the fashion accessories world. In addition to the Milan office, Industria Del Design has a designing centre in Padua, next to the creative centre of Alberto Del Biondi S.p.A.. Cose Belle d’Italia aims at creating a design center for Industria Del Design with a view of international strategy, aimed at developing industrial design projects and creating a platform both for the Group and for external companies.
The brand Laverda Collezioni proposes avant-garde clothing and accessories lines characterized by innovation, technology and style rooted in Moto Laverda. The origin of this eclectic and brave brand comes from the excellence of the time-honoured Italian manufacturer of high performance motorcycles. Cose Belle d’Italia acquired it in 2015 and the artistic direction is assigned to Alberto Del Biondi.
Milan Maestria is a group of professionals with multidisciplinary expertise and international backgrounds. It is a dynamic Hub, created with Cose Belle d’Italia in 2016, putting the best talents to a system searching for innovative solutions aimed at designing and carrying out architectural, cultural and creative projects. Work methodology is the added value allowing an integrated planning linking “emotions and rules”, beauty and sustainability. Following the finest Renaissance ateliers’ tradition, Maestria aggregates creative disciplines and production skills in five different and complementary areas: design lab – meeting place favouring creation and supporting the engineering of architectural, cultural and creative projects; lightstyle – professional division of light architecture, distinctive element to value and communicate locations; textile – system for the development of new textile architecture shapes, able to redefine space; contract – operational unit for managing procedures and "turnkey" creation of projects and complex architectures; innovation factory – research lab for innovative solutions with prototyping and development of products able to across increase and integrate creative, architectural and cultural projects.
The brand Nerocarbonio was created designers with a technical expertise in processing carbon working it by hand, for the production of design objects. Innovative and elegant shapes, where the contradiction and union between technology and craftsman shift emerge. Nerocarbonio expresses an innovative approach to the use of carbon, an approach that is no longer limited to the technical aspect and performance of the product but includes a new aesthetic and emotional value. This extremely modern and versatile material is today used in the manufacture of everyday objects such as furnishings, travel accessories and other objects with a completely innovative design, in which the purity of the forms blends with the essentiality of the shades of carbon. In the constant search for new inspiration, in 2014 Nerocarbonio was acquired by Cose Belle d’Italia, which assigned the artistic direction to Alberto Del Biondi. The fusion of design, fashion and the culture of beauty is central to the philosophy of the brand’s growth.
Turin UTET publishing house is the oldest existing in Italy. Founded in 1791 in Turin, it sprang from the business of bookseller Giovanni Pomba, but the real “founding father” was his son Giuseppe. He had the intuition to combine the publishing, productive and distributive aspects together as in modern publishing houses. Giuseppe was responsible for many editorial projects that anticipated the country’s cultural needs; these include the first Italian illustrated periodical (Il Teatro Universale, 1834), the first Italian encyclopedia (L’Enciclopedia Popolare, 1841) and the first Italian language dictionary (first published in 1861). The goal of UTET is now as in the past to diffuse knowledge also among readers who are cultured but not specialised, through the publication of important authors. Today the mission of UTET Grandi Opere, in addition to maintaining the high quality of its publications, is to dedicate special attention to iconography and the editorial format, while the subjects covered refer mainly to general and humanistic culture. Icons of the tradition of UTET’s great works are the Grande Dizionario della Lingua Italiana by Salvatore Battaglia, the Dizionario della Musica e dei Musicisti by Alberto Basso, the Grande Dizionario Enciclopedico by Pietro Fedele and the collection of Classics comprising over 300 books. Since 2014, it is part of Cose Belle d’Italia, with the aim of further developing in the domestic and international markets.
utetgrandiopere.it/eng
Viareggio Vismara Marine is an Italian boat and yacht manufacturer of recognised excellence. Located in Viareggio, Vismara produces tailor-made sailing and motor boats, using highly advanced techniques and original solutions to build its customers’ boats exactly as they imagine and want them. Ever since it was founded in 1984, by architect Alessandro Vismara, the company has stood out for its use of pioneering technologies, and for its constant pursuit of excellence. The company combines the use of composite materials providing high performance with innovative methods of boat management, all in the context of a modern and functional design. The designs, shapes and solutions created by Vismara have always proved to be able to anticipate future developments in the boat and yacht market and thus continue to arouse great interest, curiosity and appreciation, thanks also to the company’s participation in all the major trade fairs, such as those of Cannes, Monaco and Genoa. Vismara assists the owner throughout the entire life of the boat. Since 2014, Vismara Marine is part of Cose Belle d’Italia Group, reinforcing the central role of the entrepreneur in the management of the company, and supporting him in the realisation of an ambitious development plans.
vismaramarine.it
Milan Cose Belle has set up an "Entertainment Hub", a new feature on the publishing and multimedia scene in Italy dedicated to the Italian "good life". To date it includes magazines and websites specialising in classical music (Amadeus), elite sports (Il Mondo del Golf Today and Sci - Il Mondo della Neve) and the vintage watches culture (Watch Digest). With their prestigious content, wich is delivered also trough multimedia channels, these are an excellent way to reach and dialogue with high - level audiences sharing the same lifestyle and interest in culture, art and sports. The aim is to maximize collaboration among the publications through the creation of an "Events Laboratory" with an international character.
Bel Vivere Amadeus, the most authoritative and best-selling classical music magazine in Italy for over 25 years, with a knack for discovering artists of international calibre, combined with top-quality writing. Since 2014, it is part of Cose Belle d’Italia that at the beginning of 2015 presented the new edition of the magazine and the new web portal amadeusonline.net.
amadeusonline.net
Bel Vivere Il Mondo del Golf Today, born from the merger between the solid expertise of Il Mondo del Golf, the most prestigious Italian golf magazine since 1970, and the fresh youthful style of Golf Today. The new magazine was created in 2016 by Cose Belle d’Italia and aims, together with the web portal golftoday.it, to be the leading golf magazine in Italy.
golftoday.it
Bel Vivere Sci-Il Mondo della Neve, founded in 1956, is Italy’s longest-running magazine dedicated to winter sports lovers. Relaunched in 2015, it proposes, together with its web portal skitoday.it, a complete scenario around any aspect of mountain lifestyle dedicating punctual reviews to the best ski resorts.
skitoday.it
Bel Vivere Cose Belle d’Italia enhances its magazines portfolio with the acquisition of Watch Digest in 2016. The prestigious publication dedicated to haute orologerie, Cose Belle d’Italia aims at proposing qualified contents of interest for professionals, lovers and collectors operating in this strategic market.
Cesena La Madia Travelfood has been for more than 30 year the reference trade magazine recognized by the professional food and wine world. It founded Aula Magna cooking school and organizes significant events in Italy and abroad related to the world of Italian food, including “Festival della Cucina Italiana�. It is part of Cose Belle d’Italia since 2015.
lamadia.com
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