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Logo Guidelines CLIENT:
CONTENT:
MARCH:2011
THAILAND MASS TRANSIT SYSTEM CO.LTD INTRODUCTION - OVERVIEW THE LOGO DESIGN COLOR PALETTE DESIGN CONSTRAINTS USING THE LOGO
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INTRODUCTION - OVERVIEW
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Title Or Headline This Brand Identity Manual gives you the information necessary to help you correctly use the TMS logo. Basic formats and designs cover all elements of communication from stationary and uniforms to vehicles. Its purpose is to maintain the TMS brand identity..Take the time to read through your manual and refer to it when planning any form of marketing that will use the TMS logo. Your compliance will help us meet our current and future customers’ expectations.
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THE LOGO DESIGN Primary Logo
Symbol Logo
TMS logo is to be used in a horizontal format when possible.But some graphic work you can’t use horizontal format. The symbol may appear without the TMS text when used as a graphic element or imagery. It may also be used as a watermark. It is a dynamic mark that will work well in both print and web.
MARCH:2011
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Alternative Logo Version The logo in solid black
Minimum logo width
The logo in white (reversed)
Social media profile images
Website favicon
1 cm
Font(s) Used In The Logo PSL KITTITHADA - Regular
1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ก ข ค ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ อ ฮ PSL KITTITHADA - Italic
1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ก ข ค ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ อ ฮ
MARCH:2011
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PSL KITTITHADA - Bold
COLOR PALETTE 1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ก ข ค ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ อ ฮ PSL KITTITHADA - Bold Italic
1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ก ข ค ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ อ ฮ
3 Primary color
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Pantone ### C1 M19 Y100 K00 R254 G204 B7 #FECC07
Pantone ### C71 M10 Y00 K00 R8 G176 B230 #08B0E6
Pantone ### C75 M68 Y67 K90 R0 G0 B0 #000000
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DESIGN CONSTRAINTS Exclusion zone X
X
Make sure that text or other design elements do not encroach on the logo.
X
X
X
Minimum reproduction size 1 cm
1.51 cm
Exceptions to minimum size restrictions include name badges, business cards, or other small products.
WARNING! please do not abuse your logo
Make sure the logo contrasts with background colour.
Do not change the relative size of elements.
CLUBS The logo should not be used as part of a sentence.
Do not stretch or distort your logo MARCH:2011
Do not change element position
Do not change fonts or color
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USING THE LOGO Using With TMS Logo
YOUR AD
YOUR AD
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In most cases, use of one company logo is all that is required. If an advertiment is made by TMS then that logo is usually all that is required on YOUR ADVERTISEMENT for recognition of your audience and/or customers.
Using With Other Logo
When the Caring for our Country logo is used with another logo, both logos should be scaled to the same visual weight and the separation distance should be at least double the exclusion zone:
MARCH:2011
Mr.Pongsakorn Sabpakitjanon 52217228 Mr.Yannapat Boonkeat 52217276 Mr.Natapob Rakyong 52217283