2016
2017
Design is not just what it looks like and feels like. Design is how it works
Steve Jobs
6
INTRODUCTION
8
CURRICULUM VITAE
10
BRANDING
Steve InterArts
Steve InterArts
Ambiente Restaurant Ambiente Restaurant Al-Tahrir Restaurant Al-Tahrir Restaurant Equipment House Equipment House
Parampampam Seafood Parampampam Seafood 30
GRAPHIC DESIGN
Steve InterArts
Steve InterArts
CANSA Group
CANSA Group
Zhi Liang IndonesiaZhi Liang Indonesia Gospel Poster
Gospel Poster
44
ASSIGNMENT & OTHERS UNIQLO City Edition
Photography Collection
My name is Vitky Setiady.
My name is Vitky Setiady. You can call me Vitky, Pit, Bitky, or Kay. I already existed and take an oxygen since November 15, 1996. I have 3 brothers, Risky, Ricky, and Diky. You can imagine how creative my parents giving our name. LOL. I am a passionate graphic designer. I am interested in Typography, Layout, and Photography. And fall in love with Branding, from the process until the result. I just wanted to give positive impact for people by visual. And this is my visual journey. I hope you enjoy it!
BUT FIRST, TAKE A LOOK AT MY CV
PERSONAL DETAILS Full Name
Vitky Setiady
Date of birth
Pontianak, 15 November 1996
Gender
Male
Phone
08567186025
Email / Web Address
vitkysetiady8@gmail.com | vitkysetiady.com
Pondok Kelapa Selatan IV No. 4, Jakarta Timur
ABILITIES
SOFTWARE
BRANDING
ADOBE ILLUSTRATOR
EDITORIAL
ADOBE PHOTOSHOP
TYPOGRAPHY
ADOBE INDESIGN
PHOTOGRAPHY
ADOBE PREMIER
ILLUSTRATION
ADOBE AFTER EFFECT
8 | PORTFOLIO 2017
curriculum vitae EDUCATION MARIA FRANSISCA ELEMANTARY SCHOOL, BEKASI
2002-2008
SMPK 5 BPK PENABUR JUNIOR HIGH SCHOOL, JAKARTA
2008-2011
PAX PATRIAE SENIOR HIGH SCHOOL, BEKASI
2011-2014
BINA NUSANTARA UNIVERSITY, JAKARTA
2014- PRESENT
EXPERIENCE PUBLIC RELATION OSIS SMA PUBLICATION TEAM SUMMERCAMP GKII
2013-2014 2015
FREELANCE DESIGNER AT ZHILIANG INDONESIA
2015 - PRESENT
FREELANCE DESIGNER AT PT. CANDRA CAKRA SENTOSA, JAKARTA
2016- PRESENT
PHOTOGRAPHER AT PT. LUCKY INDAH KERAMIK, JAKARTA
2017
PHOTOGRAPHY FOR PARAMPAMPAM SEAFOOD, BANDUNG
2016
INTERNSHIP AT NORTH CREATIVE AGENCY, KELAPA GADING
2016
PORTFOLIO 2017 | 9
branding
Steve InterArts 12 | PORTFOLIO 2017
BRANDING Logo | Stationery | Collaterals Phase : Commision Project Client : Steve InterArts
OV E RV I E W
SOLU TION
Steve InterArts is an interior design company based on Bekasi and Semarang. The company established in 2015.
The concept is bring the spirit, kinship, and good service. The main logogram represent the blue fire form with the gestalt of eagle, to show strenght, spirit, but calm. So I use blue color to show humble and calmness character of the owner.
C H A LLE N G E To bring all value into one form that the company want to show for customer. Good service and the humble side of owner is the most important value.
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I TA L I A N R E S TA U R A N T
Ambiente Restaurant 16 | PORTFOLIO 2017
BRANDING Logo | Stationery | Collaterals Phase : Pitching Project Company: North Creative Client : Hotel Aryaduta Jakarta
OV E RV I E W
SOLU TION
Ambiente is an Italian Restaurant located inside Hotel Aryaduta Jakarta. They give rustic’s Italian ambience inside the restaurant.
The main concept is rustic, elegant, family, and natural. I created customed typeface. It combine fine dining character that discipline, prestige, and service quality into one value. The typeface use organic shape to giving the natural side.
CH A LLE N G E I challenged to give more rustic ambience for the logo and collaterals than the old one. So customers can get the ambience not just by the interior design but also by visual.
PORTFOLIO 2017 | 19
Al-Tahrir Restaurant 20 | PORTFOLIO 2017
BRANDING Logo | Stationery | Collaterals Type : Client Project Company: North Creative Client : Al-Tahrir Restaurant
OV E RV I E W
SOLU TION
Al-Tahrir is a restaurant located in Plaza Festival, Jakarta. They offer Egyptian Authentic food with the ambience too. Al-Tahrir means liberation in Egypt.
I used Arabian style typography for the logogram. With gold color, I try to give the logo looks more prestige and catchy. The typography make it look more authentic with visual graphics of Egypt’s Ancient.
C H A LLE N G E To create the branding and the collaterals that look prestige and authentic.
PORTFOLIO 2017 | 23
Equipment House 24 | PORTFOLIO 2017
BRANDING Logo | Stationery Type : Client Project Company: North Creative Client : Sukanda Djaya (Diamond)
OV E RV I E W
SOLU TION
Established in 2016, Equipment House is a brand new store from Sukanda Djaya that selling coffee machines, juicer, grinder with the best quality.
The logo inspired by swastika to represent the kindness. Combine E & H to create this form. The color represent prestige and high quality character of the product.
C H A LLE N G E To create the logo that represent the high quality, kindness, and good service
PORTFOLIO 2017 | 27
Parampampam Seafood 28 | PORTFOLIO 2017
BRANDING Logo | Collaterals Type : Commision Work Client : Parampampam Seafood
OV E RV I E W
SOLU TION
Parampampam is a street seafood restaurant in Cicendo Bandung. They offer crab, shrimp, scallop, etc with lots of flavored sauces.
In the typography, I create customed typeface to visualize the boldness of the brand. Inspired by neon light, create the form of shrimp, crab, and squid to combine nightlife and seafood restaurant. All the colors show the fun side of the logo and supergraphics.
C H A LLE N G E To create the branding and the collaterals that combine the nightlife and seafood in general.
PORTFOLIO 2017 | 29
graphic design
CANSA Group 32 | PORTFOLIO 2017
COMPANY PROFILE Graphic Design | Layout Type : Commision work Client : PT. Candra Cakra Sentosa
OV E RV I E W
SOLU TION
CANSA Group is a construction company specialising in mechanical electrical, plumbing, interior design, and generator’s supplier.
The main concept is wide, modern, and exclusive. So, I added Jakarta’s skyscaper photo with curving shape and two tone color. In the content, I use the clean layout with the BW photo to make it look more modern and exclusive.
C H A LLE N G E To create the company profile that combine company value with a modern style.
PORTFOLIO 2017 | 35
Steve InterArts 36 | PORTFOLIO 2017
COMPANY PROFILE Graphic Design | Layout Type : Commision work Client : Steve InterArts
OV E RV I E W
SOLU TION
Steve InterArts is an interior design company based on Bekasi and Semarang. The company established in 2015.
I created a Company Profile consisting the portfolio photos and company history with clean design. I challenged to give a simple look and interesting way to delivered with the creative idea. I using the form of logo with the project’s photos inside to show an unique side of the logo.
C H A LLE N G E To create the company profile that combine company value and make it to become clean simple, and modern.
PORTFOLIO 2017 | 39
Zhi Liang Menu 40 | PORTFOLIO 2017
MENU Graphic Design | Layout Type : Commision work Client : Zhi Liang Indonesia
OV E RV I E W
SOLU TION
Zhi Liang is the Taiwanese Street Food, their product is Crispy Chicken and Bubble Drinks.
I created a menubook with the fun style and also oriental taste. So I use dotted line and pastel colors to make it more fun and interesting for teens. And using the old chinese paper texture to make it look oriental and authentic.
C H A LLE N G E To create the menubook that can make teenager interest but not decrease the business core value.
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Gospel Event 42 | PORTFOLIO 2017
POSTERS Graphic Design | Layout Type : Organization Work Client : Refresh Ministry
OV E RV I E W ARGH is a Christian Concert that held every 2 years with purpose to reach out young generation. This concert organized by Refresh Ministry. The main theme is Space and Futuristic, so I visualise the ambience with outer space and astronaut. This posters are for pre-event concert.
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assignment & others
UNIQLO City Edition 46 | PORTFOLIO 2017
PACKAGING SET Graphic Design | Layout Type : Assignment Tools : Adobe Illustrator & Adobe Photoshop
OV E RV I E W UNIQLO City Edition was made by me and my friends. The concept is about urban, business, and city. We designed paperbag, box, pricetag, tag, and sticker. We visualize it by black and white illustration of Jakarta cityscape to represent routine, habit, crowd, and dinamic
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Photography Collection
50 | PORTFOLIO 2017
to be continued...
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for viewing & reading
I hope we can met and work together routinely at your office
copyrights © 2017