More Money, Less Work: The Trifecta of Fitness by VitoLaFata

THE TRIFECTA OF FITNESS

FITNESSPRENEUR’S LIFE

THE REASON WHY YOU LOSE CLIENTS... One of

the biggest struggles

of any trainer is making sure you keep the clients you work hard to

attain. If you can’t keep the clients you get, you have a giant hole in the bottom of your ship that you can’t plug. And that means your business is constantly struggling to get ahead. Fixing that one issue can be the

make or break difference in being able to turn the corner towards

bigger success. But, why would you be losing clients?

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

Besides the stuff outside your control like clients moving or dying, the #1

reason people leave is they don’t

feel like they got results. I see it time and time again. Fit pros, who are really good at their jobs, are constantly watching their clients leave their studio and never return because they

results,

promise to get them body transformation

and when they number on the scale and the tape measure on the jeans doesn’t match, people

leave. And the hunt for new clients is on. Why is that? Well for one thing, results

are the foundation of our business.

We’re graded on how well we can deliver for our clients. Whether they’re coming in to loss weight, build muscle, develop endurance, or increase flexibility, the bottom line is that we need to get our customers to exactly where they want. The more times we do that, the more successful we are. If we can’t, then building a business becomes even harder in this increasingly crowded market.

The big problem, which many fit pros don’t realize, is that quite often the results have nothing to do with us. We lock in to a very narrow view of weight loss without considering the client’s entire life and the lifestyle that they lead. We ignore their nutrition, their mindset, their daily reality outside the gym and just hope they are doing ok out there. You can ignore that if you want. But it’s the number one reason why results become so difficult to come by. I’ve got

the solution

that’s going to build your business and deliver the kind of results that your client

never imagined. It’s called the Trifecta The name trifecta means that there are

of Fitness.

three parts to the process.

Most of us only engage in one

part, straight training. That’s the easy part to get. But if you’re only doing that part, without addressing all the other lifestyle choices that are being made outside of the gym, you’re destined to continue failing. My trifecta not only delivers

results. It creates residual revenue streams that don’t require you to be

on the gym floor. If you follow me regularly or listen to my podcasts, you know how much I’m against the idea of trainers trading their hours on the floor for money as the only way they grow a business. To me, that’s too many factors in play that can quickly derail your income opportunities. What if you get sick, or your client goes out of town, or a snowstorm hits?

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

If you’re not physically on the floor, then there’s no way for you to make money. You’re a slave to a clock that only has twenty-four hours on it. You’re not even awake for all those hours and most clients’ workout before or after work. That approach is why fit pros drop out of this industry like flies. You simply can’t make any create any

real wealth or

freedom in life this way.

But what if you could create programs that both builds your income and delivers results to your clients? Can you instead of training dollars for hours,

increase your money, while not working a

single hour more? Sounds great, right? That’s the trifecta. If you take a closer look, you’ll see that this methodology not only makes sense but it keeps you from having to chase new clients to replace the ones you are losing.

Everyone wins,

but you have to understand

how the trifecta works first.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

TRAINING So let’s get this out of the way. I’m going to drop a

truth bomb on you and you can believe it or not. But,

it’s something that I’ve seen firsthand and it’s something that anyone who’s spent any good amount of time training can tell you.

Fitness training by itself is not fat loss training. Training someone and doing nothing else will not get the results your client is looking for. Studies have shown, over and over, that if you only train a customer and they lose 30 pounds,

success rate over a one-year period is a measly 1%. Does that sound like any kind of way to build a business?

the

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

Listen, I’m just talking about weight loss. If your client wants to build up strength or get faster in a race, then this statistic doesn’t apply. But weight loss is a whole other animal.

You have to do more than

train. I have gotten pushback from so many trainers whose egos cannot take this simple fact in. Training, they insist to me, is the most essential component of a client’s fitness regimen. When I hear people say this, I think to myself, “Man, this person is really not looking at it from the

client’s perspective.” Nor, are they looking

at it from a behavioral reality. Think about it. A client wants to impress you in a training session. They’ll do what you tell them. They’ll push themselves hard. They’ll feel

good about doing this and take that pride with them for the rest of the day.

But training is only a moment in a person’s day. There’s a whole lot of other time left to revert to what any normal human would do. And that’s do what feels good. And sometimes, spoiler alert, not being healthy feels really good.

success rate hovers at 1%. Because training isn’t enough. It’s an important piece, no doubt. But if there isn’t a change to their diet and the thinking that gets them in That’s why the

trouble with their choices, then there isn’t any lasting success being built. It’s like brushing your teeth right before you go to the dentist. If you’re not flossing and brushing regularly in the intervals between dentist appointments, your time at the dentist office isn’t going to make up for that. So the two other components become just as important as training. My trifecta, and your

success, can’t work without them.

client’s

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

NUTRITION Whenever you’re helping someone lose weight, you’re not dealing with a person with a one-size-fits-all problem. You’re dealing with

behavior. People react in different ways to the different struggles in

their lives. And once you see that, it becomes pretty clear that two more elements are needed. So when I was a trainer, I was incredibly frustrated at the lack of results I was getting from just training my clients. I knew there was a component that I was missing because I was doing everything right, my clients worked their tails off training with me…and….nothing...or not much at all. When I was a trainer, I looked at

metabolic testing. Then when I had my studio I looked at weight loss

companies that dealt with nutrition but had no fitness, thinking it was going to be a good match.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

But, once I saw behind those curtains, I saw that for them they weren’t super concerned with adding fitness and mindset, and that wasn’t doing much better. They only had a 10% success rate by themselves. This

keeping fitness and nutrition apart

wasn’t serving either the weight loss industry or the

fitness industry. And that’s when I realized whoever brings these elements together was going to win

in the market, and

win for clients. So I began to combine the two areas of nutrition and training to help my clients along. But here’s where I messed up, and I see it happening still to fit pros in every major city. I was a knucklehead and sent my clients to GNC or Vitamin Shoppe…so they could give their money to them. No residuals, no referral fees. I was essentially doing marketing for those other places and handing over money that could have gone into my business. If

you’re doing this now, stop it.

What made the difference is when I found a nutrition line that I liked and believed in that would fill in the holes to my client’s nutrition struggles. But, the key was it was a nutrition product that could be easily shipped, paid a residual, so the business model also rewarded us. For us that was when we combined

Shakeology

with our

Beachbody model

and we were in

business to the tune of an additional 5-figures a month. There was one piece, however, that was missing. We had nutrition and training sessions covered. How could I ensure that those extra hours in a day were also aligned with the work that my clients and I were doing together? The answer makes sense to anyone who has a job or has taken a test. There needed to be

accountability and there needed to be growth in the mind of our clients.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

PERSONAL DEVELOPMENT AND ACCOUNTABILITY Support is everything. Personal development is absolutely critical. support and validation for the things we do and the choices we make. Our friends think like us. Our families behave like us. And societies all agree that certain values are necessary if we are to We all seek

live together. When it comes to really

personal lifestyle choices, though, the support that we desperately need

isn’t always there. Whenever I see a person who’s struggling with losing weight, the environment that they’re in isn’t supporting them in their endeavor.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

Unhealthy environments lead to unhealthy behavior.

So if you’re going out all the time

and partying until the wee hours, it’s going to be difficult to get a handle on healthy choices. If you live in an area where the only dining options are fast food places and there aren’t grocery stores, just gas stations and convenience stores, then eating the right foods is going to be difficult. When you have an unsupportive spouse it’s almost impossible. Because ultimately

our biggest struggles are the ones that happen in our heads. You,

me and everyone you know struggle with the emotions, anxieties, and stresses in our heads. You can show up to train but if there are deeper issues at work and there isn’t a support system and personal development outside of the gym, no amount of sessions are going to help a client lose weight or get any meaningful results. That’s why

personal development and accountability becomes so important.

I realized that if we could bring together the right elements that would help clients overcome how easily unhealthy environments surround them and how their thinking was affecting them, than we’d be getting somewhere. Luckily it just so happens that accountability and personal development coaching has been made easier thanks to social media, mobile apps, texts, and online programs. With everyone on their phones and online, we reasoned that meeting clients where they are and within their lifestyles was a

clear path to success.

Using Facebook and our own apps, we could have people receive

personal development lessons.

daily nutrition, motivation, and

This extended extra touch-points and accountability so that no

excuse is available. If you had a phone, you could stay on track. It’s that simple. In addition to the nutrition products that we sold in our studio, we developed nutrition lessons that went beyond your typical meal plans. We put information in the hands of our clients to empower them and take control of their weight loss. Now

our connections to our clients were ongoing,

instead of

only when they walked through the doors of our gym. And the results?

Big difference.

By the time we packaged everything together (training, nutrition,

shot up to 89%. That’s the kind of body transformation that keeps you in business by keeping customers happy. accountability) our success rate of losing 30 lbs. and keeping it off for a year

And those accountability programs are instant

moneymakers.

By doing a Netflix-style subscription

service you can collect money from interested clients without adding hours to your payroll or overhead.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

Combine that with any nutrition programs and we’re talking about

your business on a monthly basis.

adding thousands of dollars to

Now you have the freedom to take vacations, do some

personal development, or focus on other areas of your business that need attending to. You’re not tied to being on the floor and your financial future is no longer in peril. In short,

you’re happy. Your clients are happy. And your business is growing in ways that simply

aren’t possible with just training. Your trifecta has now hit. I’ve seen the lives of so many studio owners and trainers change because of my trifecta. Packaging all these programs can create

five and six figure incomes

for you and your families. It’s all a matter of

finding what works for you. I don’t want to hear, “Well, I don’t know what kinds of nutritional lines I want to support”. There’s something for everyone.

Do your research and find it.

I don’t want to hear, “I’m not that technologically savvy. I don’t know what programs to run.” You know how to post on Facebook, right? Create a private page, upload videos or information, and invite anyone who pays you a monthly fee.

It’s that simple.

FITNESSPRENEUR’S LIFE: THE TRIFECTA OF FITNESS

Put away your ego. Don’t tell me you’re not doing this for the money. If you like to work more for less money, then good luck to you. If you’re looking to create a pile of wealth that brings about real changes in people’s lives, then implement

my trifecta and let me know how it goes.

you’ll succeed because this is a method that’s brought success and stability to the lives of so many fit pros. Results are worth pursuing, the struggle is not.

I’m confident that

The execution of the trifecta of fitness is

the key to making your business, and your clients, healthier. If you

run into problems, hit me up and let’s see the best way for you to do this. The Fitnesspreneur’s Life awaits you once you move beyond the outdated concept of just training. Let’s go out there and make a difference. Check out this bonus

download and video for The 5 Fitness Profit Generators (http://vitobiz.com/

5FitnessProfitGenerators) that solve this whole struggle with one easy move.

Let me help you launch your business, income and lifestyle! Follow me on:

ABOUT VITO LAFATA As a certified High

Performance and Funnel Optimization Coach, Vito La Fata, is the NO BS business

& personal brand coach to the wellness and fitness professional or company that is looking to get outside the box of the industry and start learning how to grow a personal brand online and offline utilizing a hybrid business model of offline and online marketing strategies that deploy customer value optimization systems in order to create as much benefit and offering for the customer and as much profit and lifestyle for the company as possible.

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