Fashionadlv

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FASHION ADVERTISEMENT

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

PROCESS BOOK

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

PRODUCTION SCHEDULE

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BRANDS

BY DYLLAN KHAWAM

BY VITTORIA ZAVATTI

BY DANIELLA CASTRO

BY KEEFE TIU

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BY DYLLAN KHAWAM

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BALENCIAGA INSIGHT Origin Paris, France

Social Media Instagram - 4.2 Million Followers Facebook - 1.2 Million Likes Twitter - 704,000 Followers

Product Balenciaga products are crafted with the highest-quality materials, design and workmanship

Target • • • •

Fashion-aware Self-confident Wealthy It-Bag enthusiast

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

STATEMENT Balenciaga is a high-end fashion brand based in Paris, France. With the current designer being Demna Gvasalia (Vetements Designer), the brand has taken a high-end streetwear aesthetic.

“It’s inspired by the street and things we see every day, but then it’s put in a different context, where it doesn’t belong” - Demna Gvasalia

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

INSPIRATION

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MOOD BOARD

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MODEL - MADELINE DILUSTRO

PHOTOGRAPHER - KEEFE TIU

MAKEUP - VITTORIA ZAVATTI

LOCATION - 662 INDIAN ST, SAVANNAH, GA

SCHEDULE - OCTOBER 13, 2017 - 2:30PM

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION Shoot 1 • • • •

Mirror leaning against the wall Model facing camera Back of the model reflecting through the mirror Model body angled at 45 degrees

Shoot 2 • • •

Model standing in front of bushes with a slight angle Looking towards the camera Standing center in the composition

Shoot 3 • • •

Mirror standing out on field with the model facing towards the camera Hair covering most of the models face Mirror reflecting the back of the garment

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION SKETCHES 1.

2.

3.

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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CONTACT SHEET

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

ADVERTISEMENT LAYOUT SKETCHES

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FINALS

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINAL ADVERTISEMENT

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BY VITTORIA ZAVATTI

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

LOUIS VUITTON INSIGHT Origin Paris, France

Social Media Instagram - 19.3 Million Followers Facebook - 20 Million Likes Twitter - 6.9 Million Followers

Product Handbags, travel bags, wallets and small leather goods, fashion jewelry, belts, scarves and accessories, sunglasses, shoes, agendas, books and pens, watches, fine jewelry and ready-to-wear.

Target • • •

Superior functionality and quality Perceived luxury as a reward Luxury as a means of self-indulgence

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

STATEMENT “The mission of the LVMH group is to represent the most refined qualities of Western " Art de Vive " around the world LVHM must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy” - LVMH

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

INSPIRATION

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MOOD BOARD

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MODEL - CAMILLE VON SIMSON

PHOTOGRAPHER - KEEFE TIU

MAKEUP - VITTORIA ZAVATTI

LOCATION - 404 BUTLER AVE, TYBEE ISLAND, GA

SCHEDULE - OCTOBER 11, 2017 - 4:30PM

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION Shoot 1 • • • •

Model walking through field Model looking into the distance Showcasing handbag on her left side Camera perspective knee upwards

Shoot 2 • • •

Model sitting on sand dunes Model looking to into camera lens Showcasing the front of the handbag

Shoot 3 • •

Model standing up on sand dunes Model leaning her head towards the right

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION SKETCHES

1.

2.

3.

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MAKE UP

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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CONTACT SHEET

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

ADVERTISEMENT LAYOUT SKETCHES

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINALS

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINAL ADVERTISEMENT

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BY DANIELLA CASTRO

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

Y-3 INSIGHT Origin Tokyo, Japan

Social Media Instagram - 1.6 Million Followers Facebook - 334.446 Likes

Product Y-3 products are sports clothing with refined and luxurious quality made of sustainable and recycled materials.

Target • • • •

Fashion-aware Sport enthusiast Wealthy Classical Japanese aesthetic

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

STATEMENT Y3 is a collaboration between Japanese designer Yohji Yamamoto and German sporting giant Adidas. The line captures the fashion zeitgeist at the turn of the millennium, reflecting a no rules, high-meets-low approach to suits, sneakers, and hoodies as business attire.

“With one eye on the past, I walk backwards into the future” - Yohji Yamamoto

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

INSPIRATION

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MOOD BOARD

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MODEL - STEPHY TIAN

PHOTOGRAPHER - AUGUSTO SILVA

MAKEUP - ASHLEY SANCHEZ

LOCATION - 121 W Boundary St, Savannah, GA 31401

SCHEDULE - OCTOBER 11, 2017 - 7:30PM

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION Shoot 1 •

Model standing up with her hands in the shirts pocket

Shoot 2 •

Model running down garage ramp

Shoot 3 •

Model twirling and playing with the shirt

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION SKETCHES 1.

2.

3.

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MAKE UP

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

PHOTOGRAPHER & SET

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CONTACT SHEET

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

ADVERTISEMENT LAYOUT SKETCHES

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FINALS

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINAL ADVERTISEMENT

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

BY KEEFE TIU

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

CALVIN KLEIN INSIGHT Origin New York. United States

Social Media Instagram - 10.3 Million Followers Facebook - 11.9 Million Likes Twitter - 3.5 Million Followers

Product Women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture)

Target • •

Timeless modern fashion desire Sexy, minimalist, and urban aesthetic

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

STATEMENT "Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses."

“Fashion is about change. It’s fun to keep changing and to change the silhouettes, to change the fabrics and to change the colour.” – Calvin Klein

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

INSPIRATION

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MOOD BOARD

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

MODEL - KIERSTEN HERR & KOSTA SEVIC

PHOTOGRAPHER - KEEFE TIU

MAKEUP - KIERSTEN HERR

LOCATION - 1716 HABERSHAM ST, UNIT 1 SAVANNAH, GA 31401

SCHEDULE - OCTOBER 14, 2017 - 6:30PM

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION Shoot 1 • •

Models lounging on the couch Watching a movie, laying in the corner close to each other

Shoot 2 • • •

Models laying on the bed Laying together while shooting upwards Leaning against headboard while shooting from a downward angle

Shoot 3 • •

Single shots of models on the bed Free posing, experimental

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

SHOOT DIRECTION SKETCHES 1.

2.

3.

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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BEHIND THE SCENES

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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CONTACT SHEET

DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

ADVERTISEMENT LAYOUT SKETCHES

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINALS

CK 3 FINALS

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

FINAL ADVERTISEMENT

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DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR

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